Influencer Manager

Job Description

We are seeking a dynamic and strategic Influencer Manager to join our team in the beautiful island of Phu Quoc, Vietnam. As an Influencer Manager, you will play a crucial role in developing and executing influencer marketing campaigns that align with our brand's objectives and values.

• Identify and cultivate relationships with relevant influencers across various social media platforms
• Develop and implement innovative influencer marketing strategies to increase brand awareness and engagement
• Manage end-to-end influencer campaigns, from conceptualisation to execution and reporting
• Negotiate contracts and collaborate with influencers to create compelling content
• Monitor campaign performance and provide detailed analytics reports
• Stay up-to-date with social media trends and best practices in influencer marketing
• Collaborate with cross-functional teams to ensure cohesive marketing efforts
• Manage budgets and optimise influencer marketing spend
• Foster positive relationships with influencers and maintain a database of contacts
• Ensure all influencer content aligns with brand guidelines and messaging

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• 3-5 years of experience in influencer marketing or a similar role
• Proven track record of developing and executing successful influencer campaigns
• Strong understanding of social media platforms, including Instagram, TikTok, and YouTube
• Excellent project management skills with the ability to manage multiple campaigns simultaneously
• Proficiency in data analysis and reporting, with the ability to derive actionable insights
• Strong negotiation skills and experience in contract management
• Ability to manage budgets and demonstrate ROI for influencer marketing initiatives
• Excellent communication and interpersonal skills
• Creative mindset with a keen eye for visual aesthetics and content quality
• Experience with influencer marketing tools and platforms
• Familiarity with digital marketing metrics and KPIs
• Strong understanding of current social media trends and the influencer landscape
• Experience in the hospitality or tourism industry is preferred
• Familiarity with Vietnamese culture and social media landscape is advantageous
• Fluency in English is required; proficiency in Vietnamese is a plus

Additional Information

What awaits you...

• The opportunity to join an international and innovative and fast-growing group, committed not only to building new hotels, but to creating a global brand.
• The ability to challenge the norm and work in an environment that is both creative and rewarding.
• Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity.
• A competitive package and plenty of development opportunities.