Full-Time

Director – Marketing Operations

Technology & Web, Hybrid, San Francisco

Posted on 4/25/2024

Handshake

Handshake

501-1,000 employees

Career networking platform for students, alumni

Education

Senior

San Francisco, CA, USA

Required Skills
Sales
Communications
Data Science
SEO
Salesforce
Marketing
Looker
Data Analysis
Requirements
  • B2B SaaS Marketing Operations
  • Analytics
  • Web experience in a people management role
  • Advanced skills with Marketo
  • Demandbase
  • Looker
  • Salesforce
  • GA4
  • Experience working with Data Science
  • Proficiency with lead-scoring models
  • Nurture
  • Predictive modeling
  • Campaign tracking
  • SEO
  • Marketing automation systems
  • Database health
  • Targeting and segmentation
  • Excellent time and project management skills
  • Analytical mindset
  • Experience building websites
  • Excellent verbal and written communication skills
  • Knowledge of current data privacy laws and governance
Responsibilities
  • Own the marketing tech stack and manage relationships with technology vendors
  • In partnership with Sales Enablement and RevOps own and manage all aspects of lead scoring, routing, and enrichment
  • Define website strategy in partnership with Brand and Product Marketing team
  • Troubleshoot lead flow volume and proactively monitor systems
  • Partner with Data Engineering team to create centralized data and segmentation views
  • Ensure compliance, quality, and mailability across systems
  • Support strategic planning and setting of OKRs

Handshake is a distinguished platform specializing in facilitating connections between students, young alumni, and a diverse range of employers including Fortune 500 companies, healthcare systems, and more through its advanced matching algorithms and seamless mobile applications. The company offers a uniquely supportive culture, promoting growth opportunities for young professionals by providing a dynamic environment where innovative educational and career solutions are developed. This makes Handshake an excellent workplace for those looking to have a tangible impact in the recruitment and educational technology industry, while also enjoying a collaborative and forward-thinking work environment.

Company Stage

Series F

Total Funding

$434M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%

Benefits

💰Equity and ownership in a fast-growing company.

🍼16 Weeks of paid parental leave

💝Comprehensive medical, dental, and vision

💻Handshake offers $500/£360 home office stipend

📚Generous learning & development opportunities and an annual $2,000/£1,500/2k€ stipend

🏦401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year.

🏝PTO

INACTIVE