Full-Time

Head of Marketing & Growth

Confirmed live in the last 24 hours

HER

HER

51-200 employees

Dating and community app for LGBTQIA+ individuals

Consumer Software

Senior

Remote in USA

Required Skills
Sales
Marketing
Data Analysis
Requirements
  • 4+ years of experience leading growth and / or marketing at consumer mobile or marketplace companies
  • Strong analytics skills and experience with LTV modelling
  • Experience managing teams of performance marketers and growth marketers
  • Knowledge of product & performance analytics, customer life cycle management, mobile user acquisition, and digital marketing tools/techniques
  • Excellent communication skills
  • Empathy, mission-driven, and motivated individual
Responsibilities
  • Driving and accelerating revenue through user growth from acquisition, retention, and brand awareness
  • Building and driving efficiency and effectiveness of the customer funnel by setting the roadmap and constant testing
  • Developing, planning, launching, and analyzing customer acquisition and retention campaigns
  • Managing core performance metrics (CAC, LTV, churn, conversion rate etc.)
  • Owning marketing calendar and facilitating execution with internal resources
  • Building a world-leading brand through content, social media, and partnerships
  • Creating a strategic vision for marketing and ensuring flawless execution of the brand story
  • Incorporating customer feedback and data to make long-term improvements
  • Optimizing ads, email capture, and landing pages to increase sales and site conversion
  • Nurturing and growing a marketing team and hiring talented individuals

HER is a leading dating and community platform focusing on queer women, non-binary, trans, and gender non-conforming individuals, offering a unique environment that promotes diversity and inclusion. The company supports its users through safe spaces, tailored profile matching, and community-focused events, positioning itself as a pivotal resource in the LGBTQIA+ community. Working at HER means being part of a team dedicated to making a significant impact in fostering supportive and enriching connections, contributing to the advancement of inclusivity and understanding in society.

Company Stage

Seed

Total Funding

$2M

Headquarters

San Francisco, California

Founded

2013

Growth & Insights
Headcount

6 month growth

0%

1 year growth

52%

2 year growth

33%