Digital and CRM Lead

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

The Digital & CRM Lead is the affiliate's digital marketing expert, responsible for accelerating business growth through digital media, CRM excellence, website management, and marketing technology capabilities across the Pediatric Nutrition business, while supporting key digital initiatives within Adult Nutrition.

This role combines strategic leadership with hands-on execution, leveraging digital platforms, data, analytics, and consumer insights to optimize marketing effectiveness, maximize ROI, and drive measurable business impact.

What You’ll Do

• Lead the affiliate’s digital marketing strategy across media, CRM, websites, analytics, and marketing technology.
• Drive digital media performance through audience targeting, optimization, KPI tracking, and ROI management.
• Own CRM and consumer lifecycle programs to strengthen acquisition, engagement, retention, and loyalty.
• Manage and continuously enhance the affiliate’s digital ecosystem, including websites and consumer-facing platforms.
• Act as the digital marketing expert, enabling data-driven decisions, innovation, and best practices across the business.
• Partner with external agencies to deliver impactful digital campaigns and measurable business results.
• Serve as the VEEVA champion, supporting Pediatric Nutrition business needs and ensuring effective platform utilization.

KEY RESPONSIBILITIES

Digital Media & Performance Marketing

• Develop and execute digital media strategies across paid and owned channels.
• Optimize campaign performance through audience targeting, measurement, testing, and ROI analysis.
• Partner with media agencies to maximize effectiveness and identify new opportunities, technologies, and trends.

CRM & Consumer Lifecycle Management

• Own CRM strategy, consumer database management, and lifecycle marketing programs.
• Design and optimize automated consumer journeys to drive acquisition, engagement, retention, and loyalty.
• Leverage segmentation, personalization, and analytics to continuously improve CRM performance.

Website & Digital Ecosystem Management

• Own website strategy, governance, content management, and optimization.
• Ensure compliant, consumer-centric digital experiences across all digital assets.
• Monitor website performance, SEO, engagement, and conversion metrics.
• Manage website content and enhancements through the VEEVA platform and other digital tools.

Analytics & Marketing Effectiveness

• Measure and report the performance of digital initiatives and campaigns.
• Translate data into actionable insights and optimization plans.
• Foster a culture of testing, learning, and data-driven decision-making.

Agency & External Partner Management

• Manage relationships with media, CRM, creative, SEO, and analytics partners.
• Ensure agencies deliver strategic recommendations, innovation, and measurable business outcomes.
• Oversee agency performance, budgets, and cross-partner collaboration.

Cross-Functional Collaboration

• Partner with Marketing, Sales, Medical Affairs, and regional stakeholders to deliver integrated digital solutions.
• Act as the affiliate's trusted advisor on digital marketing, CRM, media, and marketing technology.
• Support brand teams in developing and optimizing data-driven digital initiatives.

Required Qualifications

• Fluent English (written and verbal) is required
• 5+ years of experience in Digital Marketing, Performance Marketing, CRM, Digital Media, or Marketing Technology.
• Prior experience in a leading media agency, digital agency, or performance marketing organization is strongly preferred
• Proven expertise in digital media planning, campaign optimization, audience targeting, and performance measurement across major digital platforms.
• Hands-on understanding of digital ecosystems and advertising platforms (e.g., Google, Meta, YouTube, Programmatic, CRM and Marketing Automation platforms)
• Strong track record of managing agency partners and improving marketing performance through data-driven decision-making.
• Strong understanding of digital analytics, attribution, consumer journeys, conversion optimization, and campaign measurement.
• Experience managing CRM programs, consumer databases, lifecycle marketing, and marketing automation initiatives.
• Experience managing websites, digital assets, and consumer-facing digital platforms.
• Experience with WORDPRESS CMS platform – advantage
• Excellent analytical, communication, presentation, and stakeholder management skills.
• Growth mindset with a passion for digital innovation, experimentation, and continuous improvement.
• Experience working within a matrix organization and managing multiple agency partners is preferred.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition

LOCATION:

Israel > Tel Aviv : Building 4

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable