Full-Time

Associate Director

Global Product Marketing, Body Care

Posted on 4/30/2024

Sol de Janeiro

Sol de Janeiro

201-500 employees

Offers Brazilian-inspired skincare and body care products

Consumer Goods

Compensation Overview

$130k - $145kAnnually

+ Bonus Program

Senior

New York, NY, USA

Hybrid position in the New York metropolitan area.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • Bachelor's degree or equivalent required, MBA is preferred
  • 6+ years of current experience in global marketing in the beauty sector
  • 3+ year of experience in the Skincare and/or Body Care category; OTC experience is preferred
  • Potent blend of strategic, creative, and analytic skills
  • Exceptional presentation and interpersonal skills
  • Strong attention to detail & organizational skills in a fast-paced environment
  • Self-starter with a trend-hunting mindset
  • Positive attitude
  • Experience managing & developing direct report(s)
Responsibilities
  • Strategically manage and continually refine the 3-year rolling product launch calendar, focusing on our SPF subcategory to deliver breakthrough innovations and compelling promotions.
  • Deliver innovation concepts that drive breakout growth based on gap analysis, performance reporting and consumer-focused data from internal and external sources (CMI reports, regional and retailer consumer reports, "In the Kitchen" sessions with retailers).
  • Working with Executive Director to manage cost and margin targets to meet financial objectives of the brand and category, assisting in setting COG & margin targets by category and adjusting MOB targets to reach gross margin targets.
  • Champion sustainability within the product development process, ensuring all products meet the highest environmental standards without compromising on quality.
  • Conduct rigorous analysis of category performance and make strategic recommendations to optimize the product portfolio.
  • Develop comprehensive product marketing strategies that define and communicate the unique benefits and claims of our SPF products, ensuring they resonate with a global audience.
  • Collaborate closely with cross-functional teams including Global Consumer Engagement, Product Development, and Regulatory to ensure successful product launches and consistent market performance.
  • Monitor and adapt marketing strategies based on consumer feedback and market trends to maintain competitive advantage.

Sol de Janeiro offers a range of skin and body care products inspired by Brazilian culture, including creams, lotions, shower gels, and perfumes. Their products feature unique scents and ingredients, such as the well-known Brazilian Bum Bum Cream and Cheirosa 71 Perfume Mist. The company targets consumers who appreciate high-quality, luxurious skincare with a tropical flair, appealing to both men and women, though marketing often focuses on women. Sol de Janeiro sells its products through an e-commerce platform and various retail partners, allowing them to reach a wide audience. They generate revenue from product sales, with prices ranging from $10 to $93, and encourage repeat business through holiday gift sets and bundles. The company is committed to sustainability, using vegan-friendly and reef-safe ingredients, and ensures high quality by manufacturing in the USA with globally sourced materials.

Company Stage

Seed

Total Funding

$14.2M

Headquarters

Town of Wallkill, New York

Founded

2015

Growth & Insights
Headcount

6 month growth

146%

1 year growth

20%

2 year growth

146%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for vegan beauty products aligns with Sol de Janeiro's offerings.
  • Limited-edition releases create buzz and drive sales through exclusivity.
  • L'Occitane's acquisition enhances Sol de Janeiro's global reach and resources.

What critics are saying

  • Competition from established brands may impact Sol de Janeiro's market share.
  • Cultural appropriation concerns could challenge Brazilian-inspired branding.
  • Strategic shifts post-acquisition may alienate Sol de Janeiro's customer base.

What makes Sol de Janeiro unique

  • Sol de Janeiro captures Brazil's essence with unique scents and ingredients.
  • The brand emphasizes sustainability with vegan-friendly and reef-safe products.
  • Sol de Janeiro's experiential marketing creates memorable brand experiences.

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