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Full-Time

Associate Director

Global Product Marketing, Body Care

Confirmed live in the last 24 hours

Sol de Janeiro

Sol de Janeiro

201-500 employees

Offers Brazilian-inspired skincare and body care products

Consumer Goods

Compensation Overview

$130k - $145kAnnually

+ Bonus

Senior, Expert

New York, NY, USA

Hybrid position in the New York metropolitan area.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • Bachelor's degree or equivalent required, MBA is preferred
  • 6+ years of current experience in global marketing in the beauty sector
  • 3+ year of experience in the Skincare and/or Body Care category; OTC experience is preferred
  • Potent blend of strategic, creative, and analytic skills
  • Exceptional presentation and interpersonal skills
  • Strong attention to detail & organizational skills in a fast-paced environment
  • Self-starter with a trend-hunting mindset
  • Positive attitude
  • Experience managing & developing direct report(s)
Responsibilities
  • Strategically manage and continually refine the 3-year rolling product launch calendar, focusing on our SPF subcategory to deliver breakthrough innovations and compelling promotions.
  • Deliver innovation concepts that drive breakout growth based on gap analysis, performance reporting and consumer-focused data from internal and external sources (CMI reports, regional and retailer consumer reports, "In the Kitchen" sessions with retailers).
  • Working with Executive Director to manage cost and margin targets to meet financial objectives of the brand and category, assisting in setting COG & margin targets by category and adjusting MOB targets to reach gross margin targets.
  • Champion sustainability within the product development process, ensuring all products meet the highest environmental standards without compromising on quality.
  • Conduct rigorous analysis of category performance and make strategic recommendations to optimize the product portfolio.
  • Develop comprehensive product marketing strategies that define and communicate the unique benefits and claims of our SPF products, ensuring they resonate with a global audience.
  • Collaborate closely with cross-functional teams including Global Consumer Engagement, Product Development, and Regulatory to ensure successful product launches and consistent market performance.
  • Monitor and adapt marketing strategies based on consumer feedback and market trends to maintain competitive advantage.

Sol de Janeiro creates skin and body care products inspired by Brazil, including creams, lotions, shower gels, and perfumes. Their offerings feature unique scents and ingredients, appealing to consumers who value high-quality, luxurious skincare. The company sells directly to customers through its website and various retail partners, with a focus on sustainability and ethical practices. Sol de Janeiro aims to promote self-care through premium products while ensuring they are vegan-friendly and reef-safe.

Company Stage

M&A

Total Funding

$14.6M

Headquarters

Town of Wallkill, New York

Founded

2015

Growth & Insights
Headcount

6 month growth

164%

1 year growth

34%

2 year growth

164%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition by L’Occitane Group, valuing Sol de Janeiro at $450 million, indicates strong market confidence and potential for growth.
  • Frequent product launches and limited-edition collections, like the summer energy perfume mist and SPF range, keep the brand fresh and engaging for consumers.
  • Partnerships with major retailers like Sephora and Boots enhance brand visibility and accessibility.

What critics are saying

  • The beauty and personal care market is highly competitive, requiring continuous innovation to maintain consumer interest.
  • Dependence on seasonal and limited-edition products may lead to inconsistent revenue streams.

What makes Sol de Janeiro unique

  • Sol de Janeiro's unique Brazilian-inspired scents and ingredients set it apart in the crowded beauty and personal care market.
  • Their multi-channel approach, including e-commerce and retail partnerships, ensures broad market reach and customer accessibility.
  • Commitment to sustainability and ethical practices, such as using vegan-friendly and reef-safe ingredients, appeals to environmentally conscious consumers.