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AstraZeneca

Global pharmaceutical company developing prescription medicines

Senior Director - Customer & Patient Engagement

Brand & Creative MarketingPosted on Nov 13
Full-timeGaithersburg, MD, USA

About the Job

Requirements

  • A bachelor's degree and five years of experience leading a capability or function in digital marketing, consumer marketing, brand/product marketing, strategic planning, or business planning are required; 15 years of relevant pharmaceutical and/or healthcare industry experience may substitute for the bachelor's degree.
  • Strong oral and written communication, interpersonal, analytical, and computer skills are required.
  • Strong organizational and time-management skills are required, including the ability to manage multiple concurrent projects.
  • The ideal candidate has experience with Agile project management; Scrum and Jira/Confluence are preferred.
  • The candidate should be able to lead and motivate a team, shape a vision, strategy, and operational plan, and balance executive, marketing, and technical competence.
  • The candidate should be able to simplify complex topics to gain organizational and leadership agreement and be hands-on when leading a topic or task.

Responsibilities

  • Lead a team responsible for the vision, roadmap, planning, orchestration, execution, measurement, and optimization of personalized cross-channel healthcare professional and patient journeys for the US Oncology Business Unit.
  • Ensure US Oncology Business Unit initiatives align with a consistent and effective omnichannel approach for stakeholders.
  • Work with franchise heads, brand and consumer marketing and corporate affairs teams, and agencies to shape omnichannel campaign designs and engagement tactics.
  • Collaborate with Business Excellence, Insights & Analytics, Data Science & Artificial Intelligence, Global Commercial Operations, and external partners to deliver omnichannel campaigns on time, at high quality, and within budget.
  • Lead delivery processes using Agile project management, including Scrum and Jira/Confluence.
  • Lead implementation of the US Oncology Business Unit omnichannel marketing strategy.
  • Develop omnichannel processes and business requirements specifications.
  • Understand brand and functional strategies, opportunities, and challenges, and serve as a strategic partner to brand and functional teams.
  • Develop media and channel strategies with brands, field teams, agencies of record, and Finance.
  • Implement and deliver a strategic US Oncology omnichannel roadmap.
  • Act as the Business Excellence key account to embed needed omnichannel resources within US Oncology Business Unit brands and tumor teams.
  • Drive consistent use of the integrated technical omnichannel ecosystem.
  • Develop and position Omnichannel Marketing Leads as Product Owners.
  • Explore opportunities to differentiate, deliver, measure, and support omnichannel marketing efforts.
  • Deliver omnichannel analytics and performance measures for campaigns.
  • Partner with the Business Excellence Commercial Excellence team to shape omnichannel training materials.
  • Collaborate with the Business Excellence Omnichannel Ecosystem team to drive marketing automation strategy, roadmap, and delivery.
  • Drive omnichannel engagement operations, including process management, capability implementation, content management, and channel optimization.
  • Partner with customer and patient engagement functions to localize and update existing content for digital marketing channels.
  • Lead and direct cross-functional project teams and manage the team's/function's budget.

Desired Qualifications

  • Experience with Scrum and Jira/Confluence is preferred.

About the Company

AstraZeneca

Global pharmaceutical company developing prescription medicines

AstraZeneca develops and markets prescription medicines and vaccines worldwide, with a focus on oncology, cardiovascular/metabolic, respiratory, and infectious diseases. Its products work by targeting specific biological pathways or cells, using small-molecule therapies, biologics, and vaccines to treat diseases or prevent infections. It differentiates itself through its dual heritage from Sweden and the UK, a broad pipeline, and strong R&D and collaborations that move from discovery to patient access. Its goal is to improve people’s health by discovering, developing, and delivering medicines and vaccines to patients worldwide.

Company size
10,001+
Company stage
IPO
Headquarters
Cambridge, United Kingdom
Founded
1913

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