inDrive

Global ride-hailing platform with fare negotiation

Driver Marketing Specialist

Marketing Generalist & ManagementUpdated on Nov 13

Full-timeSão Paulo, State of São Paulo, BrazilNo salary listedHybrid

About the Job

Requirements

At least 2 years of experience in marketing, ideally in ride-hailing, delivery, marketplaces, or other two-sided platforms.
A solid understanding of brand health tracking.
A deep understanding of the Brazilian market.
Strong cross-functional skills to align several teams around one brand vision.
Strong planning skills and the ability to adapt quickly to changing market conditions and make decisions.
English proficiency at B2 or higher.

Responsibilities

Own driver marketing in Brazil, from insights and communication strategy through campaign launches in the market.
Turn BHT and competitor insights into clear recommendations for driver positioning, messaging, and campaigns; create and execute communication plans; and manage the driver marketing budget.
Measure the impact of marketing activities through pre/post studies and ad testing, and connect brand key performance indicators with business results such as sign-ups and retention.
Align with the Driver Operations team on acquisition campaigns, referral programs, and lifecycle communications to keep driver touchpoints consistent with the brand strategy.
Lead 360 campaigns and marketing activities in the market.

As a Driver Marketing Specialist, you will own driver marketing in Brazil, from insights and communication strategy to campaign launches in the market. You'll work closely with the Driver Operations, Brand, Analytics, and regional marketing teams, and you'll have real influence on the growth of one of our key markets.

Turn BHT and competitor insights into clear recommendations for driver positioning, messaging, and campaigns; create and execute communication plans, and manage the driver marketing budget.
Measure the impact of marketing activities through pre/post studies and ad testing, and connect brand KPIs with business results such as sign-ups and retention.
Align with the Driver Ops team on acquisition campaigns, referral programs and lifecycle communications, so that all driver touchpoints stay consistent with the brand strategy.
Lead 360 campaign launches and marketing activities in the market.

2+ years of experience in marketing, ideally in ride-hailing, delivery, marketplaces or other two-sided platforms.
A solid understanding of brand health tracking.
A deep understanding of the Brazilian market, plus strong cross-functional skills to align several teams around one brand vision.
Strong planning skills, the ability to adapt quickly to changing market conditions, and confidence in making decisions.
English B2+

About the Company

inDrive

Global ride-hailing platform with fare negotiation

inDrive operates a global mobility and urban services platform that connects passengers with independent drivers through a fare-negotiation system. Riders propose a trip price, and nearby drivers can accept, decline, or counteroffer, creating a peer-to-peer ride-hailing model. The service has expanded to intercity rides, delivery and cargo, groceries, advertising, and driver-focused fintech within its app. Unlike typical ride-hailing apps that use fixed fares, inDrive enables price negotiation and direct driver-rider interaction, and it pursues growth through a venture arm that funds ride-hailing-adjacent startups in emerging markets. This broader strategy aims to build a super-app for urban and gig-economy needs, with the goal of offering a wide range of mobility and urban services in 48 countries.

Company size: 10,001+
Company stage: Debt Financing
Total funding: $532M
Headquarters: Mountain View, CA
Founded: 2012

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