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CBC/Radio-Canada

Canada's national public broadcaster

Manager, Business Development

Business Development & PartnershipsConfirmed live in the last 24 hours
Part-timeMontreal, QC, CanadaNo salary listed

About the Job

Requirements

  • A bachelor's degree in business administration, marketing, or a related field is required.
  • Extensive professional experience in multiplatform sales across TV, digital, and audio, and in business development within the media ecosystem.
  • Experience in cross-functional leadership, managing strategic initiatives, and/or team coaching is required; management experience is an asset.
  • Demonstrated strategic leadership, business vision, and ability to motivate multidisciplinary teams.
  • Ability to analyze complex market data and convert it into profitable growth strategies.
  • Decision-making ability and negotiation, persuasion, and presentation skills, including pitching to senior leadership and strategic clients.
  • Ability to serve as a liaison between senior leadership, Sales, Marketing, Research teams, and external partners.
  • Superior oral and written communication skills in English and French; bilingualism is required.

Responsibilities

  • Define and orchestrate the commercial roadmap to drive multiplatform TV, digital, and audio advertising growth.
  • Establish the prospecting vision, structure the incubation of new high-value accounts, and steer the commercial partnership strategy.
  • Guide synergies across Sales, Research, Revenue Optimization, Content Marketing, and B2B Communications to maximize market share and unlock new revenue streams.
  • Be accountable for revenue growth metrics aligned with the business strategy.
  • Help shape the overarching business intelligence and commercial development strategy across priority verticals, working with Research and Go-to-Market teams.
  • Implement strategic prospecting roadmaps, reactivate high-value dormant accounts, and target new advertiser segments.
  • Supervise governance and qualification of B2B leads and MAX opportunities to ensure effective routing and maximize portfolio conversion rates.
  • Advise sales representatives during major negotiations and executive presentations to high-value clients.
  • Represent CBC/Radio-Canada at marquee industry events, business gatherings, and among key market decision-makers.
  • Lead the partnership strategy, focusing on value creation and reciprocal commercial investments.
  • Oversee the design and activation of strategic sales tools leveraging market intelligence and advanced analytics, including Power BI and ThinkTV.
  • Partner with Sales management to develop cross-platform account expansion strategies and increase share of wallet for high-potential clients.

Desired Qualifications

  • Management experience is an asset.

About the Company

CBC/Radio-Canada

Canada's national public broadcaster

CBC/Radio-Canada is Canada's national public broadcaster, producing news and cultural programming for audiences across the country in English and French. Its television, radio and digital services cover local communities and national events, while CBC North broadcasts in Indigenous languages. Viewers can stream Canadian shows and news through CBC Gem and ICI TOU.TV, alongside the corporation's broadcast channels. A federal Crown corporation, it combines parliamentary funding with advertising, subscriber fees and other commercial income to support its public service mandate. Established in 1936, CBC/Radio-Canada is headquartered in Ottawa, Ontario, with its main English and French networks based in Toronto and Montreal.

Company size
5,001-10,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Ottawa, Canada
Founded
1936

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