Vice President - Brand Management, Operations and Analytics

The Purple story
At Purple, we believe a better life is achievable — and it starts with investing in yourself. As the masterminds of modern rest and recovery, we believe a good night's sleep is the first step toward powering human potential. It fuels happiness, enhances personal growth, and builds a more connected world. That's why our mission is to deliver the most restorative, most supportive, most downright life-changing comfort on the planet. From our groundbreaking GelFlex® Grid technology to our work in the community, we never stop pushing boundaries. We're bold, curious, and uncompromising in our pursuit of better — for our customers, for our people, and for the world. Because when you invest in better, everything else follows. 

Compensation

The compensation target for this role is: $157,300 - $185,000

Why this role matters

The Vice President, Brand Management, Operations and Analytics owns the system that turns Purple's brand and marketing strategy into integrated, funded, sequenced and measurable plans. You are the steward of what Purple stands for and the conductor who makes every launch, campaign and touchpoint play from the same score.

Brand Management is a young function at Purple. The first team, briefs and planning processes are already being stood up, and you will turn them into a well-run machine. You set the brand foundation and positioning, author the briefs, own the plan of record and the go-to-market process, and run the measurement and operations that tell us what's working. You partner with the CMO, Creative, Media, Product, Insights, Finance and our eCommerce, Retail and Wholesale channel leaders.

This is a strategy and systems role, not a creative one. You hold strategic intent and challenge the work before it reaches the CMO; Creative owns the craft.

We move fast. Priorities shift. We're a publicly traded company that still operates with a startup engine. If you love bringing order, rigor and a sharp point of view to a bold brand, this was written for you.

How you'll shape the future of comfort

What you'll own:

• Brand stewardship: Own the brand foundation, positioning, portfolio architecture and guidelines. Act as the informed challenger who makes sure work is on-brand and on-strategy before it reaches the CMO.

• Integrated marketing planning: Translate company strategy into brand plans and a half-year integrated marketing plan of record, with a master calendar every function can build from. Make plans investable, not just aspirational.

• Briefing: Author and own the integrated marketing briefs. Keep strategic intent intact from brief through channel pitch-backs to launch, without approving the creative itself.

• Go-to-market process: Design and run the stage gates, forums and launch-readiness reviews for campaigns, product launches and store openings, in partnership with Marketing Operations.

• Measurement and optimization: Own the marketing measurement framework and the dashboards that report to marketing and senior leadership. Lead in-season reallocation recommendations, post-season reviews and a test-and-learn agenda.

• Marketing operations and budget: Run workflow, capacity, agency scopes and the martech stack. Track the marketing budget, reconcile monthly with Finance and flag variances early.

• Enterprise alignment: Be marketing's primary planning partner to eCommerce, Retail, Wholesale, Product, Finance and Operations.

• Team and function build: Build and lead the Brand Management, Marketing Operations and Analytics team, including hiring, career paths and succession.

Who you are

• A systems builder: You see how strategy, plans, briefs and measurement connect, and you build the process that makes them repeatable.

• A strategist with a point of view: You read consumers, culture and competitors fluently and turn them into clear positioning.

• Commercially minded: You talk revenue, margin and return on spend as comfortably as brand equity.

• An influencer, not a gatekeeper: You lead through clarity and trust, and you speed work up rather than add steps.

• A builder of people: You hire well, coach hard and grow strategic capability across the team.

What we're looking for

• 12+ years in brand management, brand strategy or marketing planning, including 5+ years leading teams at a senior level.

• A track record of building positioning and architecture for a multi-product, multi-channel brand.

• Experience owning integrated marketing planning, briefing and go-to-market processes across creative, media and channel teams.

• Strong analytical skills: marketing measurement, brand health tracking and consumer research used to shape and defend decisions.

• Experience managing marketing budgets and partnering with Finance on planning and variance.

• Excellent writing and presenting skills, including recommendations to the C-suite.

• Bachelor's degree in Marketing, Business, Communications or a related field.

Even better if…

• MBA or advanced degree in Marketing or Business.

• Experience in consumer products, home goods, DTC or omnichannel retail (ecommerce, owned stores and wholesale).

• Background at a challenger or high-growth consumer brand.

• Hands-on experience standing up a marketing operations or analytics function.

• Familiarity with sleep, health or wellness.

• Experience with a multi-tier product portfolio from entry level to premium.

How Purple brings you comfort

• Comprehensive Health & Wellness Benefits 

• 401(k) Match 

• Flexible Vacation Plan 

• Childbirth & Parental Leave 

• Sick & Wellness Time 

• Holiday Pay 

• Sabbatical 

• Employee Discount 

• Give Back Day 

• Complimentary Mattress 

WHY JOIN PURPLE?

At Purple, you’ll join a team that truly invests in you, not just as an employee, but as a person. Here, you’ll grow in an environment that values curiosity, collaboration, and courage. We believe in open communication, where your ideas are heard, your voice matters, and feedback helps everyone get better. We prioritize building long-term careers and helping you stretch your skills to reach new goals. You’ll be part of a team that owns its work, celebrates integrity, and takes bold risks to innovate. And most importantly, you’ll belong to a community that values people first, where we lift each other up, celebrate what makes us different, and work together to create something extraordinary. 

Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

This policy applies to all terms and conditions of employment.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.