Full-Time
Senior Product Specialist
Go-To-Market Performance Media, Seller Success
Updated on 8/24/2026
Criteo
1,001-5,000 employees
Performance-based, data-driven digital advertising solutions
No salary listed
Toronto, ON, Canada + 1 more
More locations: New York, NY, USA
Hybrid
Hybrid work is required in both New York and Toronto.
 Business & Strategy (1) |
|---|
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- Demonstrated success in client-facing positions within Sales, Sales Enablement, Account Management, or related roles at enterprise-level advertisers, agencies, or mobile/app companies.
- A proven track record of influencing complex and demanding stakeholders internally and externally.
- Deep knowledge of the mobile app advertising ecosystem, including value propositions, key performance indicators, campaign mechanics, retargeting, user acquisition, measurement frameworks, SKAdNetwork, mobile measurement partner integrations, and agency buying models across the funnel.
- Advanced understanding of the broader digital advertising ecosystem and the ability to connect app solutions to full-funnel performance strategies.
- A proactive approach to identifying opportunities and solving problems.
- Strong stakeholder management and persuasive communication skills, including comfort presenting to C-level clients and agency leads.
- An entrepreneurial mindset and a track record of bringing new advertising products to market in fast-moving, cross-functional environments.
- A consultative, insight-led approach to selling, including the ability to challenge assumptions, reframe customer problems, and build a compelling case for change.
- At least 5 years of sales, account management, or client-facing experience in ad tech or mobile app advertising.
- Develop and drive sales opportunities to grow Criteo's app offering, including app retargeting and app install solutions.
- Directly pitch key advertisers alongside Sales and Account Strategists, lead or co-lead client conversations, upsell and cross-sell to existing accounts, and win new business.
- Collaborate with sales teams to increase adoption in key segments, customize presentations and messaging, share product expertise, close knowledge gaps, match customer needs with appropriate use cases, and connect customers with relevant product and internal stakeholders.
- Engage directly with advertiser and agency app teams to establish Criteo as a trusted partner.
- Provide expert support to Sales and Account Strategists in pitch meetings and client interactions.
- Provide focused enablement for priority sellers, support scalable regional playbooks, and host office hours.
- Deliver against revenue and customer growth goals in line with Criteo's quarterly objectives.
- Translate advanced product solutions into clear, actionable strategies for clients.
- Partner with Product, Marketing, and go-to-market teams to provide feedback, facilitate product testing initiatives, and drive ongoing improvement.
- Collect customer and market needs and share them with relevant internal teams.
- Conduct client segmentation and prioritization to optimize specialist support.
- Develop best-practice sharing in assigned markets.
- Organize and participate in external events to promote Criteo's app solutions.
- Experience with XL or whale client engagement.
Criteo is a global technology company that provides digital advertising solutions for e-commerce brands, publishers, and advertisers. It uses data-driven, personalized advertising to help clients acquire customers, better target audiences, and promote apps. Its products rely on large-scale data analysis and sophisticated algorithms to serve highly relevant ads, improving engagement and conversion rates. The company operates on a performance-based model, earning revenue based on the success of campaigns (such as clicks, conversions, or sales), which aligns its interests with those of clients. Criteo differentiates itself through its global reach (affecting a large portion of internet users), its focus on privacy and data security, and its integrated teams (Product, R&D, Sales Operations, Global Services) that work to drive client results. The goal is to help clients achieve significant advertising outcomes by delivering targeted, data-driven campaigns at scale.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Paris, France
Founded
2005
Get referred to Criteo
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Simplify's Take
What believers are saying
- June 2026 OpenAI expansion reached the UK, Japan, and South Korea.
- Prompt Smart Ads reported roughly 4x higher spend after activation in June 2026 testing.
- Criteo Commerce Forum India 2026 showcased 2,000-plus brands and new full-funnel wins.
What critics are saying
- August 5, 2026 guidance cut triggered shareholder investigations and a 24% stock drop.
- Q2 2026 retail-media revenue fell 21% after two-client scope reductions and APAC weakness.
- OpenAI and retailers can bypass Criteo's demand layer, destroying its middleman position.
What makes Criteo unique
- Criteo owns commerce-intent data across 740 million daily shoppers, powering targeted activation.
- Criteo became OpenAI's first ad-tech partner for ChatGPT ads in March 2026.
- Criteo's Loblaw Advance deal expands premium retail-media access across Canadian loyalty newsletters.
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↑ 0%Criteo showcases how AI and commerce intelligence are shaping India's next chapter of digital commerce. Industry leaders explore trusted commerce data and intelligent technology for cross-channel, full-funnel growth at Criteo Commerce Forum India. Criteo, the global commerce intelligence platform, convened industry leaders, marketers, retailers and agency professionals at Criteo Commerce Forum India 2026 to discuss how AI, commerce intelligence and trusted data are transforming the future of digital commerce. Held at The Westin Gurgaon, the 4th annual flagship event showcased Criteo's commitment to India and how businesses in India can harness AI-driven decisioning, and real-time intelligence to drive measurable business outcomes across the ecosystem as AI-assisted commerce continues to gain traction. Held under the theme 'Commerce Intelligence in Action: Making Every Commerce Moment Smarter', the forum brought together over 200 senior marketing and commerce professionals to explore the evolving role of AI in helping brands navigate an increasingly fragmented omnichannel landscape, strengthen customer engagement and unlock sustainable growth. The event opened with welcome remarks from Szi-Wei Lo, Executive Managing Director, Criteo APAC, who spoke about India's fast-evolving digital commerce landscape and Criteo's long-term commitment to the market. Marc Fischli, Executive Managing Director, International Markets, Criteo, outlined Criteo's evolution into the commerce intelligence platform and how AI is reshaping product discovery for brands. He also highlighted that AI is growing the ecommerce pie, enabling commerce to evolve beyond retail media and targeting into truly cross-channel and full-funnel experiences. Delivering the keynote address, Diarmuid Gill, Chief Technology Officer, Criteo, explained how AI is transforming the commerce ecosystem and demonstrated Criteo's Agentic Recommendation service, available through its Model Context Protocol (MCP). The service directly connects AI-powered shopping assistants with merchant inventory, translating consumer shopping queries into curated, transaction-ready product recommendations. It enables AI assistants to surface the most relevant products for each individual consumer by applying real-world shopping and purchase signals that cannot be accessed through traditional crawling tactics. He highlighted how these Criteo's AI-powered technologies are making commerce smarter today by enabling more intelligent decision-making, improving marketer efficiency and creating more personalized consumer experiences, while emphasizing that AI should not replace human expertise. The event featured interactive discussions on the future of AI-assisted commerce and concluded with the closing remark by Medhavi Singh, Country Head, Criteo India. Attendees gained practical insights into how commerce intelligence can help businesses stay competitive in an increasingly connected and data-driven world. Commenting on the event, Diarmuid Gill, Chief Technology Officer, Criteo, said, "AI is redefining commerce by helping businesses make smarter decisions and deliver more relevant shopper experiences. As adoption grows, success will depend on combining trusted data, strong partnerships, and AI that enhances human decision-making to drive sustainable growth." Marc Fischli, Executive Managing Director, International Markets, Criteo, said, "As commerce evolves into a more cross-channel, full-funnel opportunity, brands that connect trusted commerce data with intelligent technology and strong industry partnerships will be better placed to engage shoppers and drive sustainable growth." The forum also showcased real-world examples of how Criteo's commerce intelligence and AI-powered decisioning are translating into measurable outcomes for brands. Kellogg's case study demonstrated how Criteo's cross-channel, full-funnel approach helped drive scaled reach and new-to-brand acquisition, delivering 2.1-2.3 million average weekly reach on OTT and 97% new-to-brand buyers. Driv Vohra, Head of Digital Marketing, Mars Snacking, commented, "Commerce signals are most valuable when they help move beyond audience identification to measurable new-to-brand growth. In our campaign, Criteo used transactional signals to identify relevant breakfast-cereal audiences, build reach through OTT, and extend engagement across Meta and the open web. This cross-channel, full-funnel approach helped connect awareness and consideration with conversion and acquire new customers." For Cleartrip, Criteo used intent-based audience targeting, AI-assisted bidding and budget allocation, and personalised creative to re-engage dormant users, reaching 10 million unique users and achieving a 1.5x cost efficiency versus other paid channels and driving a 42% purchase contribution from dormant users. These examples underscored how brands can use commerce signals and intelligent cross-channel activation to move from audience discovery to consideration, conversion and measurable growth.
How Uber Advertising and Criteo turned shopper intent into a 54% revenue share growth in Australia. by Julian Bartolome August 19, 2026. Australia's retail media landscape is becoming increasingly competitive as brands look for new ways to reach consumers closer to the point of purchase. Unlike traditional retail media networks centred on retailer websites and in-store environments, Uber Advertising operates within an on-demand ecosystem where consumers are already making real-time purchasing decisions. This case study explores how Uber Advertising partnered with the global commerce intelligence platform Criteo to help brands across snacking, confectionery, ice cream, and alcohol turn high-intent shopper moments into measurable commerce outcomes, using Sponsored Products and Commerce Display formats across the Uber ecosystem. The Challenge When Uber Advertising entered Australia's retail media landscape, it faced the challenge of helping brands translate consumer attention into measurable outcomes such as product discovery, category share, and incremental revenue. Uber and Uber Eats offered access to a large and highly engaged audience of on-the-go consumers, but shopping journeys within the platforms were often short and impulse-driven. Brands therefore needed advertising solutions that could influence purchase decisions within narrow windows of intent. This created an opportunity to rethink how retail media could work, as Uber Advertising sought to engage shoppers when they were actively considering what to purchase - whether for meal occasions, last-minute grocery needs, or convenience purchases - rather than reaching consumers while they were passively browsing. The challenge was to turn these high-intent moments into measurable business impact while helping brands compete for attention across an increasingly fragmented retail environment. The Objectives Uber Advertising sought to help brands make the most of its on-demand ecosystem by connecting with shoppers at relevant moments throughout their purchase journey. The programme focused on driving incremental sales while increasing product visibility and category share. For the key goals, Uber Advertising and Criteo aimed to drive incremental sales, boost category share, and reach more grocery shoppers than traditional retail media networks. The strategy also sought to create sustained brand visibility across multiple purchase occasions and extend campaign impact beyond individual promoted products. The Solution Uber Advertising partnered with Criteo to launch a series of retail media campaigns in Australia using a combination of Sponsored Products and Commerce Display formats. Criteo's commerce intelligence and AI-powered decisioning capabilities enabled brands to deliver more relevant advertising based on shopper behaviour and commerce signals. Sponsored Products were used to surface targeted SKUs during key discovery and browsing moments, while Commerce Display combined brand assets with dynamic, retailer-native SKU information from product feeds. Together, the formats created a full-funnel approach within the Uber ecosystem, helping brands capture attention, drive consideration, and convert shoppers at moments of high purchase intent. Centred on three key opportunities, the strategy allowed Uber Advertising and Criteo to unlock access to a fast-growing, high-intent audience already using the platform for immediate purchases, enabling brands to connect with consumers in moments when they were particularly receptive to relevant product recommendations. Second, campaigns adopted an always-on approach rather than relying solely on short bursts of advertising, as maintaining consistent visibility helped brands remain top of mind across multiple shopping occasions and strengthened the likelihood of conversion over time. Third, the campaigns were designed to generate a brand halo effect, as influencing the discovery and purchase of promoted SKUs also sought to drive interest and incremental growth across related products and categories. Criteo's in-market specialists worked closely with Uber Advertising and participating brands throughout the campaign lifecycle, providing support across planning, optimisation, and reporting. This collaborative approach allowed campaign activity to respond to real-time audience behaviour and performance signals. The Result The campaigns delivered measurable improvements in product discovery, category share, and revenue across both snacking and confectionery and alcohol, as mentioned in Criteo's success story. For a snacking and confectionery brand, the Commerce Display campaign delivered a 15% increase in Product Detail Page (PDP) views and a 15% increase in revenue share within the category, while also generating a halo effect across related categories with PDP share increasing by 11% and revenue share growing by 9%. The alcohol campaign, which ran during the tail end of the Australian holiday season and into Q1 2025, delivered a 27% increase in PDP share and a 54% increase in category revenue share. The campaign also generated a wider brand impact, with PDP share across related categories increasing by 23% and revenue share rising by 44%. The results demonstrated how an on-demand retail media environment can translate high-intent shopper behaviour into measurable category and revenue growth. The campaigns also highlighted the potential of retail media to deliver value beyond individual promoted products, with measurable halo effects extending into related categories and strengthening overall brand performance. By combining Sponsored Products, Commerce Display, commerce intelligence, and an always-on approach, Uber Advertising and Criteo provided brands with a differentiated way to reach consumers closer to the moment of purchase.
Criteo faces investor investigations after stock drop. Last updated: August 17, 2026 12:01 pm NEW YORK, August 17, 2026 (STL.News) Criteo S.A. (NASDAQ: CRTO) is facing multiple shareholder investigations after the advertising technology company reported weaker second-quarter financial results and sharply reduced its full-year outlook, triggering a significant decline in its stock price. Levi & Korsinsky, LLP announced Monday that it is investigating potential violations of federal securities laws on behalf of Criteo investors who suffered losses. The investigation follows CRTO's August 5 release of second-quarter 2026 results and a substantial revision to its expectations for the remainder of the year. Importantly, the announcement concerns an investigation, not a securities class-action lawsuit already filed against Criteo. At this stage, the investigating firms are evaluating whether investors may have potential securities claims. An investigation does not establish that Criteo or any of its executives violated securities laws. Levi & Korsinsky is also not alone. STL.News identified additional firms or investor-rights operations publicly soliciting CRTO shareholders in connection with the August disclosures. Other firms investigating CRTO. As of August 17, organizations that have publicly announced investigations or potential securities claims involving Criteo include: * Levi & Korsinsky, LLP - investigating potential federal securities-law violations following CRTO's financial results and revised outlook. * Bronstein, Gewirtz & Grossman, LLC - says it is investigating potential claims on behalf of purchasers of CRTO securities. Its case listing currently identifies CRTO as a pending investigation. * SueWallSt - announced an investigation concerning potential securities claims and whether CRTO adequately disclosed pressures affecting its fiscal 2026 outlook. The existence of several investigations should not be interpreted as evidence of securities violations. These are independently announced inquiries by firms seeking information from shareholders who may have suffered investment losses. STL.News found no basis as of publication to characterize these announcements as a filed CRTO securities class action with an established class period and court-imposed lead-plaintiff deadline. That distinction is significant for investors evaluating the notices. Criteo's second-quarter results trigger scrutiny. The investigations center on the gap between CRTO's earlier 2026 expectations and the significantly weaker outlook disclosed in August. CRTO reported second-quarter revenue of $428 million, down 11% from the comparable period a year earlier. Gross profit was $222 million, representing a 14% decline, while Contribution ex-TAC fell 13% to $255 million. Net income was $12 million, or $0.22 per diluted share, compared with $23 million in the prior-year quarter. Adjusted EBITDA fell 18% to $73 million, while adjusted net income totaled $41 million, producing adjusted diluted earnings per share of $0.80. The figures were accompanied by a significant change in CRTO's outlook. The company said it now expects full-year 2026 Contribution ex-TAC to decline 10% to 12% at constant currency. Earlier in the year, investors had been given a considerably stronger outlook for the business. The rapid deterioration between the earlier guidance and the August forecast has become a central focus of the shareholder investigations. CRTO's results also showed particular weakness in parts of the business. Regulatory filings show Retail Media revenue fell 21% to about $47.9 million, while Performance Media revenue fell 10% to about $380.1 million. CRTO attributed part of the Retail Media weakness to scope changes involving two clients. SueWallSt's investigation highlighted a roughly $75 million full-year Retail Media client scope-reduction headwind, including about $27 million in the second quarter, along with weakness in the Asia-Pacific region and foreign-exchange pressure. Earlier outlook draws attention.n. The timeline preceding the August announcement is particularly relevant. In May, CRTO had communicated expectations that were materially stronger than the forecast ultimately issued three months later. The company's outlook had pointed toward a much more favorable trajectory for Contribution ex-TAC during fiscal 2026. By August 5, however, Criteo was forecasting a 10% to 12% decline at constant currency. The magnitude and speed of that change are now among the issues firms representing or seeking to represent investors are examining. An investigation into securities claims generally seeks to determine whether a company should have disclosed information earlier, whether previous public statements were materially misleading when made, and whether investors suffered losses after corrective information reached the market. Those are questions being investigated. They are not findings of wrongdoing. Criteo's own August announcement acknowledged the disappointing operating performance while emphasizing its longer-term strategy. Chief Executive Officer Michael Komasinski described second-quarter top-line performance as disappointing but said the company's long-term strategy remained unchanged. Criteo said it continues to focus on its Commerce Intelligence strategy, improve execution, and diversify its business. Finance leadership also changes. Criteo announced a senior management change alongside its August 5 results. The company appointed Connor McGogney as chief financial officer effective August 10. McGogney succeeded Sarah Glickman, who had served as CFO for six years. Criteo said Glickman would remain with the company as an adviser through the end of September to assist with the transition. The leadership change itself is not evidence of misconduct, and Criteo presented it as an orderly transition. Its timing, however, places it among the developments investors may consider while evaluating the company's changing financial outlook. What Levi & Korsinsky is investigating. Levi & Korsinsky said its investigation concerns potential securities-law violations and whether Criteo may have made materially false or misleading statements concerning its fiscal 2026 business trajectory and Contribution ex-TAC expectations. The firm is seeking contact with investors who suffered losses in CRTO shares. Bronstein, Gewirtz & Grossman is conducting a separate investigation into potential claims involving purchasers of Criteo securities. The firm's current case database lists Criteo as a pending investigation rather than an established securities class action. SueWallSt similarly says it is examining whether Criteo adequately disclosed client-scope reductions and other pressures underlying its earlier fiscal-year expectations. Investors should understand that law firms frequently announce investigations following significant stock-price declines, earnings disappointments or unexpected changes in corporate guidance. Some investigations ultimately result in lawsuits, while others do not. What Criteo investors should watch. The next major question is whether any investigating firm proceeds from an inquiry to filing a securities complaint in federal court. If a lawsuit is filed, the complaint would typically identify specific allegedly misleading statements, an alleged class period, defendants and the legal basis for the claims. A federal court would then oversee the litigation, and investors could eventually face a deadline for seeking appointment as lead plaintiff. The investigation notices reviewed by STL.News. For now, investors should distinguish between Criteo's verified financial disclosures and allegations or questions raised by shareholder law firms. Criteo's second-quarter numbers and revised guidance are company-reported facts. Questions about whether earlier statements violated federal securities laws remain allegations under investigation. Criteo's next financial reports and any additional disclosures about Retail Media client changes, operating conditions and its revised 2026 outlook could provide investors with further information about the company's performance. STL.News will continue monitoring the matter for any securities complaint, additional investigating firms, company response, regulatory filing or other material development involving Criteo and CRTO shareholders. Investor Notice: This article is independent news coverage and is not legal, investment, or financial advice. The investigations described above do not constitute findings of wrongdoing, and STL.News has not identified a court ruling establishing securities-law violations by Criteo or its executives in connection with these matters. Investors should conduct their own research and consult qualified legal or financial professionals regarding their individual circumstances. Martin Smith is the founder and Editor in Chief of STL.News, an independent digital news publication owned and operated by St. Louis Media, LLC. He founded STL.News in 2016 and oversees its editorial direction and digital publishing operations. His coverage includes business, financial markets, securities litigation, government and regulatory developments, legal news, and St. Louis-area businesses and economic activity. Your trusted source for accurate and timely updates! 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Criteo investigation notice: Levi & Korsinsky notifies investors of pending investigation into Criteo (CRTO). Aug 12, 2026, 19:01 ET Criteo told investors adjusted EBITDA of $73 million for Q2 2026. Under GAAP, net income was $12 million - down 49% year over year - and the stock sold off the same day. NEW YORK, Aug. 12, 2026 /PRNewswire/ - Criteo (NASDAQ: CRTO) reported adjusted EBITDA of $73 million for the second quarter of 2026 on August 5, 2026. Under GAAP, net income for the same quarter was $12 million, a 49% decline year over year. Following the earnings release, CRTO shares dropped sharply. Investors who lost money on Criteo stock are encouraged to submit their loss information now. You may also contact Joseph E. Levi, Esq. via email at [email protected] or by telephone at (212) 363-7500. The two figures moved in different directions in magnitude: adjusted EBITDA fell 18%, while GAAP net income fell 49% - roughly two and a half times the decline. Revenue for the quarter was $428 million, down 11% from the prior year. Contribution ex-TAC, Criteo's primary non-GAAP operating metric and the measure for which it provides full-year guidance, was $255 million. Levi & Korsinsky is investigating potential securities law violations at Criteo on behalf of shareholders who suffered losses. Shareholders who purchased CRTO and lost money may request a free case evaluation here or call (212) 363-7500. Levi & Korsinsky, LLP - Top 50 securities litigation firm (ISS, seven consecutive years). Over 70 professionals. Hundreds of millions recovered. Frequently Asked Questions About the CRTO Investigation Q: What is the CRTO securities investigation about? A: A securities investigation is pending concerning Criteo (NASDAQ: CRTO) regarding potentially materially false or misleading statements. Criteo shares fell sharply after the Company's August 5, 2026 second quarter earnings report, which reported adjusted EBITDA of $73 million against GAAP net income of $12 million, down 49% year over year. Q: How much did CRTO stock drop? A: Shares declined sharply on August 5, 2026 following the Q2 2026 report, which included an 11% revenue decline to $428 million, along with weaker operating results and reduced outlook. Investors who purchased shares and suffered losses may be eligible to seek recovery. Q: Who is eligible to participate in the CRTO investigation? A: Investors who purchased Criteo stock or securities and suffered financial losses may be eligible. Eligibility is based on purchase date and documented losses - not on whether you still hold the shares. Q: What do CRTO investors need to do right now? A: Gather brokerage records showing purchase dates, share quantities, and prices paid, then contact Levi & Korsinsky for a free, no-obligation evaluation at [email protected] or (212) 363-7500. Q: What documents do I need to participate? A: Brokerage statements or trade confirmations showing purchase dates, share quantities, prices paid, and any subsequent sale dates and prices. Q: What if I already sold my CRTO shares - can I still recover losses? A: Yes. Eligibility is based on when you purchased, not whether you still hold the shares. Investors who bought CRTO and sold at a loss may still participate in the investigation. Q: What does it cost me to participate? A: There is no upfront cost. Securities investigations and any resulting actions are generally handled on a contingency basis - no retainer and no out-of-pocket costs. Q: Do I need to go to court or give testimony? A: No. Participating in the investigation does not require court appearances or depositions. Attorney Advertising. Prior results do not guarantee similar outcomes. SOURCE Levi & Korsinsky, LLP
Criteo reported Q2 2026 revenue of $428 million, with contribution ex-TAC of $255 million, down 12% year-over-year at constant currency. The decline included a $21 million impact from retail media client scope changes. Performance media revenue was $380 million, with contribution ex-TAC of $208 million, down 10% at constant currency. Retail media revenue reached $48 million, though the underlying business grew 20% when excluding scope reductions. Adjusted EBITDA came in at $73 million. Net income was $12 million, with diluted EPS of $0.22, compared to $0.39 in the prior year. Adjusted diluted EPS was $0.80, down from $0.92. Free cash flow was minus $38 million for the quarter, though trailing 12-month free cash flow remained positive at $180 million. Bright spots included the OpenAI partnership exceeding expectations, with over 2,000 brands running campaigns. The Criteo GO self-service platform gained traction, whilst new business revenue in the US grew 24% year-over-year.