CASETiFY

Creates protective, customizable tech accessories

Assistant Integrated Marketing Manager

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeShanghai, ChinaNo salary listedIn-person

About the Job

Requirements

At least 5 years of experience in brand marketing.
Strong project management, analytical, and problem-solving skills.
Experience working across global teams.
Experience in fashion, lifestyle, or luxury brands is preferred.

Responsibilities

Drive the development and execution of integrated marketing plans for brand and product campaigns, aligning them with overall business objectives.
Lead end-to-end integrated marketing and new product launch campaigns, from strategy development and cross-functional alignment through execution and performance review.
Act as a key liaison with the global team to lead campaign localization, adoption, and execution in the China market.
Manage China consumer insights work and surveys, translate data into actionable brand strategies, and oversee end-to-end marketing campaign execution.
Maintain the marketing roadmap and calendar to orchestrate the China brand and consumer journey.
Partner with Retail, Marketplace, E-commerce, and Partnerships teams to ensure consistent, brand-appropriate communications across channels that resonate with China consumers and support business success.
Develop creative briefs and manage production of locally relevant assets, providing guidance to creative project managers and external creative agencies.
Plan and execute retail and public relations events for store openings and promotions, driving in-store brand communication and campaign integration.
Oversee corporate and brand campaign public relations initiatives, collaborating with public relations agencies and the global marketing team to maximize brand voice and media impact.

Desired Qualifications

Experience in fashion, lifestyle, or luxury brands.

Job description：

Drive the development and execution of integrated marketing plans for brand & product campaigns, ensuring alignment with overall business objectives.
Lead end-to-end integrated marketing and new product launch campaigns, spanning from strategy development and cross-functional alignment to execution and performance review.
Act as a key liaison with the global team to lead campaign localization, adoption, and seamless execution in the CN market.
Manage CN consumer insights work and surveys, translating data into actionable brand strategies and overseeing end-to-end marketing campaign execution.
Maintain the marketing roadmap and calendar to strategically orchestrate the CN brand and consumer journey.
Partner with cross-functional teams, including Retail, Marketplace, E-com, and Partnerships, to ensure consistent, brand right communication across all channels that resonates with CN consumers and drives business success.
Formulate comprehensive creative briefs and manage the production of locally relevant assets, providing clear guidance to creative PMs and external creative agencies.
Plan and execute retail / PR events for store opening moments and promotions, driving in-store brand communication and campaign integration.
Oversee corporate and brand campaign PR initiatives, collaborating with PR agencies and global marketing team to maximize brand voice and media impact.

Qualifications

5 years+ experience in brand marketing.
Strong project management analytical and problem-solving skills.
Excellent communication and teamwork abilities, with experience working across global teams.
Experience in fashion, lifestyle, or luxury brands is preferred.

About the Company

CASETiFY

Creates protective, customizable tech accessories

CASETiFY makes protective, stylish tech accessories such as phone cases, AirPods cases, and iPad cases. These products are sold directly to consumers through casetify.com, and the company collaborates with artists and designers to offer exclusive, customizable designs. The accessories pair practical protection with fashion-forward artwork, and customers can personalize many designs. CASETiFY distinguishes itself through its wide range of artist collaborations, a strong online presence, and a direct-to-consumer model, along with customer-friendly policies like a 10-day no-questions-asked return/exchange window and a 6‑month warranty on select items. The company also engages in philanthropic efforts to support mental health initiatives. Its goal is to blend technology, art, and fashion into globally available, personalized protective accessories while expanding its design partnerships and maintaining customer trust.

Company size: 501-1,000
Company stage: Series A
Total funding: Not listed
Headquarters: Kwun Tong District, Hong Kong
Founded: 2011

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