Marketing and Communication Manager

Why work with us?

If you think that you are the perfect fit for our team and you are passionate about Hospitality, this is your opportunity!

Lisbon Marriott Hotel believes in the power of our associates to shape our future. And now, part of that exciting future could be yours too!

We are the biggest hotel in Portugal, located in our country’s beautiful capital, with a total of 577 rooms, a swimming pool and garden, a bar and restaurant for clients to enjoy.

The Job

Promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals. Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. Showcases Food and Beverage promotions, both to hotel guests and to local patrons. Connects into resources in their region. Liaises and builds deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. Develops and executes basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that align with hotel goals. Supports and implements marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication, digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity. Activates incremental marketing opportunities ranging from partnerships, third-party sites and CVBs. Reports out on campaign performance to SMR (Sales, Marketing & Revenue Management) leadership as requested.

What are we looking for?

• Fluent in English and Portuguese (spoken and written); additional languages are an advantage
• Previous experience in Marketing & Communication, preferably in the hospitality industry
• Strong knowledge of digital marketing, social media, and content creation
• Excellent communication, presentation, and interpersonal skills
• Creative mindset with strong attention to detail
• Ability to develop and implement marketing and communication strategies
• Experience in brand management and public relations
• Strong organizational and project management skills
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Analytical skills with the ability to interpret marketing data and performance metrics
• Proactive, flexible, and results-oriented attitude
• Knowledge of graphic design tools and photo/video editing software is an advantage
• Experience in managing partnerships, events, and promotional campaigns is a plus

CORE WORK ACTIVITIES

Marketing and Digital 

• Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the General Manager(s).

• Cultivates partnership with and active participation in demand generation strategy development (SMR).

• Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.

• Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.

• Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice. Leads the strategic pull-through of continent and brand promotions and campaigns.

• Partners with Revenue Management to develop and execute promotional strategy.

• Develops and manages property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns and performance and verifies proper execution.

• Supports group lead generation efforts.

• Runs, reviews, analyzes and clearly articulates to stakeholders’ key reports and adjust strategy accordingly.

• Manages internal and external partners to verify deliverables are executed to support hotel strategy.

• Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.

• Monitors and provides recommendations for SEO and update as needed in collaboration with MDS or agency.

Content Management

• Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.

• Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA content (via respective extranet sites) and Third-Party / Group Site content (via respective content management systems).

• Manages photography distribution including search photos, pre-arrival photos, and photo gallery management.

• Creates landing pages and Discovery Pages to enhance content, as applicable.

• Manages guest communications (e.g. confirmation, pre-arrival, etc.).

Partnerships and Public Relations

• Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS).

• Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.

• Manages PR agency, if applicable, or internal PR messaging.

• Manages execution of PR events and promotions.

Outlet and Ancillary 

• Manages outlet marketing opportunities on third party and local partner sites.

• Defines in-house F&B programming in partnership with F&B Director and manage execution.

Social Media

• Develops and implements social strategy.

• Manages paid social media budget and strategy.

• Assists in reviewing social media content calendars and collect local area and property events.

General

• Leads, owns and directs asset development, including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and

distribution), etc.

• Measures and communicates success of campaigns and digital performance using relevant reports tools.

• Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).

• Collects, reviews, and submits invoices for property marketing efforts and manage the overall submission process.

• Completes other reasonable duties as requested by leadership.

What do we offer?

• A professional environment to work in;
• Personal coaching & training to support you in your day-to-day job;
• Career opportunities within Marriott International;
• A TakeCare program, where we focus on your wellbeing in general and organize several healthy and fun activities throughout the year;
• Marriott International discounts for F&B and stays
• Many social activities, such as our Associate Appreciation Week;
• Included psychology services;
• Included laundry service for professional pieces;
• All meals at our canteen are included.

For more information about the Lisbon Marriott Hotel please have a look on our website.

Apply today by submitting your CV directly.

Your career at Marriott starts NOW! 🙌🤩