CP Axtra

Wholesale and retail distributor with omnichannel

Associate Director - Marketing Monetization & Performance Analytics

Growth MarketingConfirmed live in the last 24 hours

Full-timeBangkok, ThailandNo salary listedIn-person

About the Job

Requirements

A bachelor's degree in Business, Marketing, Data Science, or a related field is required.
At least 7–10 years of experience in media and data monetization, marketing performance analytics, or a related role, in a leadership capacity.
Proficiency in data analytics tools and languages such as SQL, Python, and R, and data visualization tools such as Tableau and Power BI, is preferred.
A strong understanding of media monetization strategies, data monetization models, and marketing performance optimization is required.
Leadership, team management, and communication skills are required.
Strategic thinking focused on revenue growth, data-driven decision-making, and marketing effectiveness is required.
Familiarity with digital marketing, advertising, and data privacy regulations is a plus.
In-depth knowledge of industry trends and best practices in media monetization and marketing analytics is required.

Responsibilities

Develop and execute media and data monetization strategies to maximize revenue and profitability.
Evaluate and negotiate partnerships and agreements with data vendors and media partners to enhance monetization capabilities.
Define and track key performance indicators related to marketing performance, customer acquisition, retention, and return on investment.
Lead in-depth analysis of marketing campaigns, customer segments, and user behavior to identify actionable insights and optimization opportunities.
Ensure data accuracy, integrity, and security within the organization's data assets, complying with relevant regulations and best practices.
Identify opportunities for media monetization and marketing product commercialization as other income to increase sales.
Drive marketing product commercialization, ensuring offerings are competitive, innovative, and meet evolving company needs.
Increase sales opportunities and maximize revenue by finding potential new customers and new business opportunities.

Desired Qualifications

A master's degree is preferred.
Proficiency in data analytics tools and languages such as SQL, Python, and R, and data visualization tools such as Tableau and Power BI, is preferred.
Familiarity with digital marketing, advertising, and data privacy regulations is a plus.

Associate Director - Marketing Monetization & Performance Analytics

CP Axtra · Bangkok, Thailand · Full-time · Posted 2026-06-11

Workplace: on_site

Department: Marketing

Description

Media and Data Monetization:

1. Develop and execute media and data monetization strategies to maximize revenue and profitability.

2. Evaluate and negotiate partnerships and agreements with data vendors and media partners to enhance monetization capabilities.

Marketing Performance Analytics:

1. Define and track key performance indicators (KPIs) related to marketing performance, customer acquisition, retention, and ROI.

2. Lead to conduct in-depth analysis of marketing campaigns, customer segments, and user behavior to identify actionable insights and optimization opportunities.

3. Ensure data accuracy, integrity, and security within the organization's data assets, complying with relevant regulations and best practices.

Marketing Product Commercialization:

1. Lead to identify opportunities for media monetization and marketing product commercialization as other income that will lead to an increase in sales.

2. Lead to drive marketing product commercialization, ensuring offerings are competitive, innovative, and meet evolving company needs.

3. Ensure sales increase opportunities and maximize revenue by finding potential new customers and new business opportunities

Requirements

Bachelor's degree in Business, Marketing, Data Science, or a related field; Master's degree preferred.
Proven experience in media and data monetization, marketing performance analytics, or a related role, with at least 7-10 years in a leadership capacity.
Proficiency in data analytics tools and languages (e.g., SQL, Python, R) and data visualization tools (e.g., Tableau, Power BI) is preferred.
Strong understanding of media monetization strategies, data monetization models, and marketing performance optimization.
Exceptional leadership, team management, and communication skills.
Strategic thinker with a focus on revenue growth, data-driven decision-making, and marketing effectiveness.
Familiarity with digital marketing, advertising, and data privacy regulations is a plus.
In-depth knowledge of industry trends and best practices in media monetization and marketing analytics.

Apply

Apply at CP Axtra

About the Company

CP Axtra

Wholesale and retail distributor with omnichannel

CP Axtra runs wholesale and retail networks in Thailand and across Asia, with two main segments: Makro for B2B wholesale and Lotus's for B2C retail in hypermarkets and supermarkets. It sources goods from suppliers and sells them through its stores and online channels, while also earning from leasing mall space; digital tools like the Makro PRO app and partnerships with Cainiao and Microsoft help manage inventory and personalize shopping. The company combines a large B2B wholesale ecosystem with a broad B2C retail footprint and a unified omnichannel experience to connect physical and online shopping. Its goal is to become a leading RetailTech company in Asia by improving supply chains, expanding its omnichannel reach, and growing its ecosystem of stores, online services, and mall spaces.

Company size: 1,001-5,000
Company stage: IPO
Headquarters: Bangkok, Thailand
Founded: 1988

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