V

Volkswagen Group Ireland

Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeWicklow, Ireland€45k - €50k /yr

About the Job

Requirements

  • At least 3 years of experience in a marketing management or senior marketing role.
  • A proven track record of developing and delivering successful marketing campaigns.
  • Strong digital marketing and social media experience.
  • Excellent written and verbal communication skills.
  • Strong project management and organisational abilities, with attention to detail.
  • Experience managing external agencies and suppliers.
  • Commercial awareness and understanding of how marketing activity translates into business results.
  • Experience working with budgets and analysing campaign performance.
  • A proactive, hands-on approach and ability to manage multiple priorities in a fast-paced environment.
  • Interpersonal skills and ability to build effective relationships across all levels of an organisation.

Responsibilities

  • Develop and implement annual and campaign-specific marketing plans aligned with business objectives.
  • Manage the Trinity Motor Group brand and ensure consistent brand standards across communications and dealerships.
  • Plan and deliver integrated campaigns across digital, social media, email, website, print, outdoor, and other relevant channels.
  • Manage the Group’s social media presence, content strategy, and digital communications.
  • Work with dealership teams to support local marketing initiatives and maximise opportunities.
  • Manage relationships with external agencies, suppliers, car brands, media partners, and other marketing stakeholders.
  • Manage marketing budgets and monitor campaign spend and return on investment.
  • Use customer and campaign data to identify opportunities and measure marketing performance.
  • Oversee website content, digital activity, search engine optimisation, search engine marketing, and online customer journeys.
  • Support customer relationship management and customer retention initiatives.
  • Plan and coordinate events, launches, sponsorships, and other promotional activities.
  • Create marketing content and ensure communications are engaging, relevant, and on brand.
  • Monitor market trends, competitor activity, and developments in the automotive sector.
  • Provide regular marketing reports and recommendations to senior management.
  • Ensure marketing activity complies with relevant advertising, data protection, and industry requirements.

Desired Qualifications

  • Experience within the automotive, retail, or motor industry is advantageous but not essential.

About the Company

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