Marketing Operations Manager

About Enformion

Enformion is a leading identity data and analytics platform that powers consumer and business identity verification, sales and marketing intelligence, investigations, and collections. Harnessing a 40+ year historical consumer and business identity graph that covers over 98% of the US population, the platform forms the foundational data layer for understanding the individual and business behind every identity and marketing interaction. 

Salary: $100k - $120k

How You’ll Make an Impact:

We are seeking our first dedicated Marketing Operations Manager to build and scale the marketing operations function at Enformion. You'll sit in Marketing, partner closely with RevOps, and have a mandate to push the boundaries of AI in how we run campaigns, personalize outreach, and measure performance. Day-to-day focus: HubSpot, CRM data quality, marketing reporting, and sales/marketing operational support.

Location: Remote-first, U.S.-based. We value in-person connection alongside flexible, distributed work.

Reports to: VP Marketing 

Team: Marketing, partnering closely with Revenue Operations and Sales

 
Key Responsibilities

AI-First Transformation

Identify and implement AI tools, agents, and workflows that:

• Enable deep personalization in the way we present ourselves to our prospects, partners, and clients across all business units

• Remove manual workflows to enable the entire marketing team to spend less time on tasks and more time on strategy and execution

Core marketing systems & technology

• Own HubSpot end-to-end: configuration, workflows, automation, and governance. Partner with RevOps on integrations with enrichment, martech, and sales engagement tools

• Lead a full audit and rebuild of our HubSpot instance — naming conventions, properties, workflows, documentation, and a sustainable operating model

• Evaluate, implement, and own the broader marketing tech stack

Campaign operations & execution

• Standardize campaign frameworks for consistent, scalable execution

• Own tracking and attribution — UTMs, campaign mapping, CRM structure — and the dashboards that turn it into insight

• Build, QA, and launch routine campaign workflows (or the automations that do it for you)

Segmentation & Personalization Infrastructure

• Build dynamic audience segmentation for persona-based messaging across email, web, and nurture

• Own the field/data architecture behind it: enrichment, dedupe, validation, governance

• Support ABM with account-based targeting

Lead Lifecycle & Funnel Management

• Own the end-to-end lead framework: definitions, scoring, routing, and monitoring

• Optimize funnel performance — conversion rates, time to engage, handoff effectiveness — and surface where to double down or fix drop-off

Overall Reporting, Analytics & Success Criteria

• Design how marketing performance is measured and build the reports and dashboards behind it — lead sourcing, campaign performance, channel ROI, pipeline and revenue attribution

• Turn channel-level ROI trends into budget and resource recommendations

• Deliver recommendations, not just data — flag risks before they hit pipeline

What Success Looks Like in Year One

HubSpot rebuilt to best-practice architecture and documented

Standardized campaign frameworks, SOPs, and attribution tracking adopted across Marketing

A lead lifecycle and scoring model that Sales trusts

A reporting layer that leadership uses to make budget and channel decisions

At least 2–3 AI-powered workflows shipped that materially reduce manual work

Experience & Requirements:

• 5-8+ years in marketing operations, with significant time spent in B2B SaaS environments

• You've built or rebuilt a marketing ops function before, or you have deep exposure to how a best-in-class marketing organization functions. You know what the end state should look like and how to get there pragmatically

• Strong understanding of SaaS revenue metrics and funnel analytics

• Must be U.S.-based and authorized to work without sponsorship

Technical Skills:

• Deep HubSpot expertise. You will be responsible for day-to-day Marketing platform administration; collaborate closely with RevOps on all things Hubspot

• Demonstrated familiarity with AI tools in a marketing/ops context. We are looking for someone who is already experimenting with AI agents, LLM-powered workflows, and intelligent automation

• Technical fluency. You're comfortable with integrations, data modeling, APIs, and workflow automation

• Strong understanding of CRM reporting and data architecture

• Proficiency with enrichment and data tools

Strategic Capabilities:

• Ability to translate business strategy into operational infrastructure

• Strong process design and documentation skills

• Comfortable educating stakeholders on best practices

• Systems thinker who can scale processes

• Self-starter with a high level of ownership, accountability, and ability to work independently with minimal oversight

• Strong communication skills, including the ability to clearly present data, insights, and recommendations to leadership and cross-functional stakeholders

Compensation

Base salary range: $100,000– $120,000, plus bonus. Final offer depends on experience and location. [Required disclosure for CA, CO, NY, WA, IL, and other states with pay transparency laws.]

Why You’ll Love Working Here

We invest in our people. Here's what you can expect:

• Flexible remote work

• Generous PTO and holidays

• Medical, dental, and vision coverage

• 401(k) with employer contribution

• Parental leave

• Life and short/long-term disability insurance