Full-Time

Associate Director

Product Marketing, Americas

Posted on 8/8/2024

Sol de Janeiro

Sol de Janeiro

201-500 employees

Brazilian-inspired skincare and body care products

Consumer Goods

Compensation Overview

$140k - $150kAnnually

+ Bonus Program

Senior, Expert

New York, NY, USA

Hybrid position requiring in-office presence.

Category
Product Marketing
Product
Required Skills
Market Research
Data Analysis
Requirements
  • 10+ years of related marketing experience
  • Beauty industry experience required, category experience preferred
  • Strong analytical skills, strategic thinking, the ability to simplify complexity and solve problems required
  • Strong communication skills with a focus on building and fostering strong relationships with team and cross functional team members
  • Ability to manage details and projects while responding to changing priorities and feedback in a fast-paced environment
  • Must be comfortable working in our NYC HQ 1-3 days a week
Responsibilities
  • Develop a deep understanding of the existing and target regional customer segments and champion relevant insights regarding our consumer.
  • Partner closely with Global Product Marketing to ensure regional alignment with global strategies. Ensure that global campaigns deliver clear product positioning and compelling reasons to buy across all touchpoints.
  • Manage relationship between GPM and Regional Teams- be the voice of the region to global.
  • Understand all Americas channels, their needs and how the work together to maximize sales.
  • Maintain long term regional calendar, including ongoing analysis on innovation viability and regional needs.
  • Lead annual planning processes, including the bi-annual assortment process, to identify strategic add/deletes and formalizing the regional process.
  • Lead regional set assortment and regionally developed program briefs
  • Lead post-mortem analysis of new launches and campaigns with cross-channel partners, summarizing and sharing learnings across the organization to inform future initiatives and optimize campaigns.
  • Be the data & analytics lead, with the ability to quickly pull, analyze, and summarize data on the market, competitors, retailers, etc. Develop simple, effective reports/dashboards across multiple facets of the business to track progress against plans.
  • Conduct in-depth market research to identify trends, customer insights, and competitive landscapes, translating findings into actionable brand + campaign plans.
  • Monitor, analyze and report on performance and trends of the Sol de Janeiro business, its competitors and the beauty landscape
  • Deep dive into strategic topics to identify growth opportunities.
  • Pro-actively identify areas to research in order to uncover important insights to drive the business.
  • Develop reporting structure for regional insights and data to be shared with Global partners.
  • Lead preparation of Business Review and Planning presentations, to include developing charts for powerpoint

Sol de Janeiro creates skin and body care products inspired by Brazil, including creams, lotions, shower gels, and perfumes. Their offerings feature unique scents and ingredients, such as the popular Brazilian Bum Bum Cream. The company distinguishes itself by focusing on sustainability and ethical practices, using vegan-friendly and reef-safe ingredients. Sol de Janeiro aims to provide luxurious skincare that promotes self-care while celebrating Brazilian culture.

Company Stage

Seed

Total Funding

$14.2M

Headquarters

Town of Wallkill, New York

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for vegan and cruelty-free products boosts Sol de Janeiro's market appeal.
  • Experiential marketing strategies enhance consumer engagement and brand loyalty.
  • L'Occitane's acquisition could expand Sol de Janeiro's international distribution.

What critics are saying

  • Competition from established premium skincare brands may impact market share.
  • L'Occitane's acquisition might alter Sol de Janeiro's brand identity.
  • Brazilian-inspired themes may limit appeal in non-tropical markets.

What makes Sol de Janeiro unique

  • Sol de Janeiro captures Brazil's essence with unique scents and ingredients.
  • The brand emphasizes vegan-friendly and reef-safe ingredients in its products.
  • Sol de Janeiro's multi-channel approach enhances its market presence and accessibility.

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Benefits

Performance Bonus

Hybrid Work Options

INACTIVE