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Full-Time

Associate Director

Product Marketing, Americas

Confirmed live in the last 24 hours

Sol de Janeiro

Sol de Janeiro

201-500 employees

Offers Brazilian-inspired skincare and body care products

Consumer Goods

Compensation Overview

$140k - $150kAnnually

+ Bonus Program

Expert

New York, NY, USA

Category
Product Marketing
Product
Required Skills
Market Research
Sales
Communications
Marketing
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • 10+ years of related marketing experience
  • Beauty industry experience required, category experience preferred
  • Strong analytical skills, strategic thinking, the ability to simplify complexity and solve problems required
  • Strong communication skills with a focus on building and fostering strong relationships with team and cross functional team members
  • Ability to manage details and projects while responding to changing priorities and feedback in a fast-paced environment
  • Must be comfortable working in our NYC HQ 1-3 days a week
Responsibilities
  • Develop a deep understanding of the existing and target regional customer segments and champion relevant insights regarding our consumer.
  • Partner closely with Global Product Marketing to ensure regional alignment with global strategies. Ensure that global campaigns deliver clear product positioning and compelling reasons to buy across all touchpoints.
  • Manage relationship between GPM and Regional Teams- be the voice of the region to global.
  • Understand all Americas channels, their needs and how the work together to maximize sales.
  • Maintain long term regional calendar, including ongoing analysis on innovation viability and regional needs.
  • Lead annual planning processes, including the bi-annual assortment process, to identify strategic add/deletes and formalizing the regional process.
  • Lead regional set assortment and regionally developed program briefs
  • Lead post-mortem analysis of new launches and campaigns with cross-channel partners, summarizing and sharing learnings across the organization to inform future initiatives and optimize campaigns.
  • Be the data & analytics lead, with the ability to quickly pull, analyze, and summarize data on the market, competitors, retailers, etc. Develop simple, effective reports/dashboards across multiple facets of the business to track progress against plans.
  • Conduct in-depth market research to identify trends, customer insights, and competitive landscapes, translating findings into actionable brand + campaign plans.
  • Monitor, analyze and report on performance and trends of the Sol de Janeiro business, its competitors and the beauty landscape
  • Deep dive into strategic topics to identify growth opportunities.
  • Pro-actively identify areas to research in order to uncover important insights to drive the business.
  • Develop reporting structure for regional insights and data to be shared with Global partners.
  • Lead preparation of Business Review and Planning presentations, to include developing charts for powerpoint.

Sol de Janeiro creates skin and body care products inspired by Brazil, including creams, lotions, shower gels, and perfumes. Their offerings feature unique scents and ingredients, such as the popular Brazilian Bum Bum Cream. The company sells directly to consumers through its website and various retail partners, focusing on high-quality, luxurious products that appeal to self-care enthusiasts. Sol de Janeiro is committed to sustainability, using vegan-friendly and reef-safe ingredients while ensuring quality through USA-based manufacturing.

Company Stage

M&A

Total Funding

$14.6M

Headquarters

Town of Wallkill, New York

Founded

2015

Growth & Insights
Headcount

6 month growth

0%

1 year growth

54%

2 year growth

164%
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Simplify's Take

What believers are saying

  • The acquisition by L’Occitane Group, valuing Sol de Janeiro at $450 million, indicates strong market confidence and potential for growth.
  • Frequent product launches and limited-edition collections, like the summer energy perfume mist and SPF range, keep the brand fresh and engaging for consumers.
  • Partnerships with major retailers like Sephora and Boots enhance brand visibility and accessibility.

What critics are saying

  • The beauty and personal care market is highly competitive, requiring continuous innovation to maintain consumer interest.
  • Dependence on seasonal and limited-edition products may lead to inconsistent revenue streams.

What makes Sol de Janeiro unique

  • Sol de Janeiro's unique Brazilian-inspired scents and ingredients set it apart in the crowded beauty and personal care market.
  • Their multi-channel approach, including e-commerce and retail partnerships, ensures broad market reach and customer accessibility.
  • Commitment to sustainability and ethical practices, such as using vegan-friendly and reef-safe ingredients, appeals to environmentally conscious consumers.