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Avam

Marketing Specialist - Division Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeTampa, FL, USA$60k - $75kIn-person

About the Job

Requirements

  • At least two years of hands-on marketing experience, with examples of campaigns, content, or initiatives developed and delivered.
  • Ability to develop original ideas, explain why they suit the audience, and turn them into practical work.
  • Strong writing and storytelling skills, including the ability to make complex information clear, engaging, and persuasive.
  • Experience executing marketing across multiple channels and managing projects from concept through completion.
  • Commercial awareness and understanding of how marketing supports customer acquisition, retention, and revenue.
  • Comfort using campaign data to evaluate results, learn from experiments, and improve performance.
  • Strong organization, attention to detail, and follow-through across competing priorities.
  • Initiative, curiosity, and confidence to propose ideas while remaining receptive to feedback.
  • Interest in science, technology, and the industries Avam serves, with willingness to learn from technical colleagues.
  • Ambition to take on greater responsibility and develop into a capable marketing leader.

Responsibilities

  • Develop original campaign concepts that capture attention, communicate customer value, and distinguish Avam in scientific and industrial markets.
  • Plan and deliver coordinated campaigns across email, LinkedIn, social media, website content, digital advertising, webinars, and industry events.
  • Develop campaign copy, landing pages, emails, product stories, presentations, and sales materials that make technical subjects clear and relevant.
  • Tailor messaging to customer application audiences, including pharmaceutical and industrial quality control teams, food and beverage manufacturers, environmental laboratories, and research organizations.
  • Support product launches by helping define audiences, messaging, creative concepts, launch materials, and promotional plans.
  • Work with Account Executives and Business Development Representatives to understand customer objections, strengthen outreach, and generate relevant inquiries and opportunities.
  • Collaborate with scientific and creative teams to translate technical expertise into engaging marketing while maintaining accurate claims, consistent branding, and high presentation standards.
  • Test messaging, formats, audiences, and channels; use results to refine campaigns and recommend where to invest effort.
  • Research customer needs, purchasing behavior, competitors, and emerging opportunities to inform marketing decisions.
  • Maintain campaign calendars, organize assets, coordinate contributors, and improve how marketing work moves from idea to delivery.
  • Track engagement, conversions, lead quality, and contributions to sales opportunities and revenue.

Desired Qualifications

  • Experience in B2B marketing, life sciences, laboratory products, manufacturing, or other technical markets is valuable; candidates from other industries may apply if they demonstrate strong creative thinking and effective execution.
  • Familiarity with CRM systems, email marketing platforms, website analytics, search marketing, design tools, or video content.
  • A degree in marketing, communications, business, or a scientific field is helpful but not required.

About the Company

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