User Acquisition Manager
Confirmed live in the last 24 hours
Zynga

1,001-5,000 employees

Global leader in creating interactive, social mobile games.
Company Overview
Zynga, a global leader in interactive entertainment, has a proven track record of pioneering social games that are simple, accessible, and engaging, with their games becoming the second most popular activity by time spent on the internet. Their diverse portfolio of popular game franchises, downloaded over 5 billion times globally, demonstrates their ability to consistently deliver high-quality, immersive gaming experiences across a range of genres. The company's culture encourages innovation and growth, fostering an environment where employees can contribute to the future of social gaming.
Consumer Software

Company Stage

N/A

Total Funding

$2B

Founded

2007

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

4%

2 year growth

10%
Locations
Canada
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
SQL
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • 3-4 years of experience managing mobile growth marketing campaigns
  • Experience managing marketing campaigns with Facebook, Google, Apple, Paid Social and other ad networks and DSPs
  • Experience in using advanced and privacy safe mobile measurement approaches such as SKAD network, Google Privacy Sandbox and Media Mix tools is a plus
  • Experience managing seven-figure marketing budgets
  • Passion for mobile games
  • Strong Excel and SQL skills required
  • Strong analytical and reporting skills
  • Passion for and experience with using emerging technologies
  • Collaborative personality that thrives in a highly cross functional, cross-cultural environment
  • Ability to prioritise and meet deadlines in a fast-paced environment
  • Comfortable working in a fast-paced and highly dynamic environment
Responsibilities
  • Create and manage new user acquisition, and retargeting campaigns on paid social (i.e. Facebook, Google, Snapchat, TikTok) and ad network platforms (i.e. Unity, Applovin, Vungle)
  • Lead the optimisation efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale
  • Develop relationships with advertising partners and networks to test new traffic sources
  • Conduct industry research and present actionable findings
  • Collaborate with engineers and ML engineers to identify opportunities for automation and process improvements
  • Drive innovation on game division level investments
  • Support the creative direction of our advertising asset needs to ensure top performance
Desired Qualifications
  • Blend of creativity and metrics-driven approach to problem solving