Director of Destination Marketing

Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services, with a platform spanning venue development and end-to-end capabilities across venue management, hospitality, and sponsorship sales. Founded in 2015, the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents.

The Director of Destination Marketing will lead the development and launch of the destination marketing strategy for East Montgomery County, working closely with Oak View Group, local stakeholders, community partners, tourism organizations, businesses, and other key partners to establish the destination as a compelling place to visit, stay, dine, shop, and experience. This position will develop and execute an integrated marketing strategy designed to build destination awareness, drive visitation, support economic development, and establish a strong and recognizable destination brand. The Director of Marketing will help translate the goals of the East Montgomery County destination strategy into actionable marketing initiatives, campaigns, partnerships, and communications.During the first one to two years, the Director will also play a key role in supporting the launch and ramp-up of Caney Pines Convention Center, leading venue-focused marketing efforts to build event bookings, establish market presence, drive awareness among meeting planners and consumers, and position the facility as a premier destination for conventions, meetings, entertainment, and special events. The ideal candidate is a strategic destination marketer with strong experience in tourism, hospitality, economic development, place branding, convention center marketing, or destination launches.

This role pays an annual salary of $85,000 - $95,000 and is bonus eligible.

Benefits for full-time roles: Health, Dental, and Vision insurance, 401(k) savings plan, 401(k) Matching, and paid time off (vacation days, sick days, and 11 holidays).

This position will remain open until December 31, 2026.

Caney Pines Convention Center is East Montgomery County’s premier destination for conventions, meetings, trade shows, banquets, and community events. Owned by the East Montgomery County Improvement District (EMCID) and managed by Oak View Group (OVG), the approximately 210,000-square-foot facility features a 55,000-square-foot ballroom/exhibition hall, flexible meeting space, and expansive pre-function areas designed to accommodate events of all sizes. Strategically located in Valley Ranch Town Center, Caney Pines Convention Center is positioned to serve as a leading gathering place for business, tourism, and community engagement.

Destination Marketing Strategy

• Direct and lead the development and launch of the destination marketing strategy for East Montgomery County.
• Establish the destination's brand positioning, messaging, identity, and value proposition. 
• Develop short- and long-term marketing goals focused on awareness, visitation, engagement, and economic impact. 
• Identify target audiences and develop strategies to reach visitors, residents, businesses, meeting planners, and other key audiences. 
• Develop strategies to position East Montgomery County as a desirable regional and destination market.
• Collaborate closely with the Convention Center's Director of Sales & Marketing to align destination marketing initiatives with venue sales strategies, events, tourism development, and economic impact goals.
• Reports directly to the General Manager of the Convention Center and serves as a strategic partner in advancing the destination and venue's overall business objectives.

Brand Development & Launch

• Lead the development and launch of the destination brand and marketing platform. 
• Develop consistent messaging and brand standards across digital, print, social media, public relations, and partner communications. 
• Oversee the development of creative assets, marketing collateral, photography, video, and other destination content. 
• Develop a compelling storytelling strategy that highlights the area's attractions, experiences, businesses, events, and unique qualities. 
• Ensure all marketing efforts create a cohesive and recognizable destination identity. 

Marketing Campaigns & Communications

• Develop and oversee integrated marketing campaigns across digital, social media, email, public relations, paid media, and other channels. 
• Develop content strategies designed to increase destination awareness and engagement. 
• Oversee website and digital destination marketing efforts. 
• Manage social media strategy and content development. 
• Develop public relations and media strategies to generate positive destination exposure. 
• Identify opportunities for regional, state, and national media coverage. 
• Monitor campaign performance and adjust strategies based on results. 

Partnerships & Community Engagement

• Build strong relationships with local businesses, tourism organizations, municipalities, community leaders, attractions, hotels, restaurants, and other stakeholders. 
• Develop strategic marketing partnerships that expand the destination's reach. 
• Work collaboratively with community partners to align marketing efforts with the broader destination strategy. 
• Represent the destination at industry events, community meetings, tourism conferences, and other appropriate functions. 
• Develop cooperative marketing opportunities with local businesses and destination partners. 

Visitor & Economic Development

• Develop marketing initiatives designed to increase visitation, overnight stays, tourism spending, and overall economic impact. 
• Identify opportunities to promote events, attractions, dining, retail, outdoor recreation, and other visitor experiences. 
• Partner with Sales and Business Development teams to support group business, conventions, meetings, and other visitation opportunities. 
• Research visitor trends, market opportunities, and competitive destinations. 
• Develop strategies to attract new audiences and increase repeat visitation. 

Leadership & Budget Management

• Develop and manage the destination marketing budget. 
• Oversee marketing agencies, consultants, creative partners, media partners, and other vendors as needed. 
• Establish measurable KPIs and regularly report on marketing performance and destination impact. 
• Direct and develop the marketing team as the destination organization grows.
• Ensure marketing initiatives are aligned with organizational goals and financial objectives.
• Provide regular updates and recommendations to senior leadership and key stakeholders. 

Required Qualifications

• Bachelor's degree in Marketing, Communications, Tourism, Hospitality, Business, or a related field. 
• 5-7+ years of progressive marketing experience, with demonstrated leadership responsibility. 
• Experience developing and executing integrated marketing strategies. 
• Strong experience in brand development, digital marketing, social media, public relations, and strategic partnerships. 
• Demonstrated ability to manage budgets, agencies, vendors, and multiple marketing initiatives. 
• Excellent communication, presentation, relationship-building, and project management skills. 
• Strong understanding of destination marketing, tourism, hospitality, or place branding. 

Preferred Qualifications

• Experience with destination marketing, tourism, convention and visitors bureaus (CVBs), economic development, or place branding. 
• Experience launching a new destination, brand, development, or major tourism initiative. 
• Experience working with municipalities, tourism organizations, or public/private partnerships. 
• Experience developing regional or national destination marketing campaigns. 
• Experience in a growing or emerging destination market. 

Knowledge, Skills & Abilities

• Strong strategic marketing and brand development expertise. 
• Excellent storytelling and content strategy skills. 
• Strong understanding of digital and social media marketing. 
• Ability to build consensus among diverse stakeholders and community partners. 
• Strong analytical skills and ability to measure marketing ROI and economic impact. 
• Exceptional written, verbal, and presentation skills. 
• Ability to manage multiple priorities in a fast-paced environment. 
• Creative, collaborative, and entrepreneurial approach to destination development. 

Physical Requirements

• Ability to work at a computer for extended periods. 
• Ability to attend community meetings, events, site visits, and industry functions. 
• Ability to travel locally and regionally as needed. 
• Ability to work evenings, weekends, and holidays when required for events and destination initiatives.

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.