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Red Bull

Manufactures and markets energy drinks

Student Marketeer - Concordia University

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Part-timeMontreal, QC, CanadaNo salary listedIn-person

About the Job

Requirements

  • Applicants must be passionate about the Red Bull brand and product.
  • Applicants must have excellent communication skills.
  • Applicants should be charismatic, energetic, positive, and outgoing.
  • Applicants must be immersed in student life and thoroughly understand the collegiate landscape, city, and region, including behind-the-scenes activities and hot spots.
  • Applicants must be approachable and social, with the ability to relate to different people.
  • Applicants must have a creative mindset, an entrepreneurial spirit, a high sense of responsibility, and initiative.
  • Applicants must be able to manage part-time work and studies and ideally be available to work some evenings and weekends.
  • Applicants should have an affinity for learning and applying skills in marketing, negotiation, and sales.
  • Applicants should be connected with a diverse range of influential groups and individuals on campus.
  • Applicants must hold a full, valid Canadian driver's license with a clear abstract.
  • Applicants must be available to work evenings and weekends.
  • University enrollment is required.
  • Fluency in English and French is required.

Responsibilities

  • Represent the brand by embodying its personality traits and company values in interactions with consumers and customers.
  • Grow the user base and increase product trial and awareness through sampling, answering consumer questions competently.
  • Build and execute an innovative campus plan that engages students and brings the brand to life at the university.
  • Establish and maintain relationships with key local individuals.
  • Drive brand engagement through authentic content on social media handles.
  • Work at Red Bull and supported events to help deliver a memorable brand experience for consumers.
  • Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
  • Collaborate with sales to open new Red Bull distribution points on campus and beyond.
  • Use relevant Red Bull assets to keep the brand top of mind in sales accounts.
  • Ensure defined store standards are executed correctly.
  • Deliver executional excellence and attention to detail across the role.
  • Share ideas and collaborate with the team through regular in-person and online interaction.
  • Plan and report activities accurately and on time through the dedicated online platform.
  • Contribute local insights, trends, and opportunities to develop the Red Bull media business.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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