Senior Account Executive

Our Purpose

Scheduling isn’t simply filling shifts. It’s finding the sweet spot that enables businesses to grow and team members to enjoy the perfect work/life balance.

At Planday from Xero, we aim to use Agentic AI to build a future where managers seamlessly can free up invaluable time for their business and teams. We’re not just building software; we’re on a mission to make shift work more human, to change work/life balance from a luxury to a reality for all shift workers. We’re using advanced technology to help humans reach their full potential. At work and in life.

Founded in 2004, Planday is headquartered in Copenhagen, Denmark and helps create perfect schedules for hundreds of thousands of users across the world. Planday was acquired by Xero in 2021.

How you’ll make an impact

As a Senior Account Executive, you will drive new business growth by owning and developing your territory. You will lead complex sales cycles end to end by deeply understanding mid market and Enterprise customer challenges and translating Planday’s capabilities into clear operational value for their business.

You will operate with a high degree of autonomy, taking ownership of pipeline creation, deal progression, and forecast accuracy, and bringing a strong point of view on how Planday creates value for customers.

What you’ll do

• Own and grow your territory with accountability for new ARR

• Build and progress pipeline through proactive prospecting and account planning

• Take end-to-end ownership of the sales funnel, from outbound cold prospecting, multi-channel outreach, and self-sourcing pipeline to running demos and closing.

• Map key accounts across UK shift-intensive sectors (hospitality, care, retail, events) and build targeted outbound campaigns.

• Lead full sales cycles with multiple stakeholders and longer decision processes

• Run high-quality discovery to understand customer challenges and position value clearly

• Lead customer discovery, deliver tailored product demos and lead commercial negotiation to provide solutions aligned to customer needs

• Maintain strong pipeline hygiene and forecasting discipline

• Collaborative, low-ego approach and ability to work across teams to win priority opportunities and improve execution

What you’ll bring with you

• 2+ years of experience as a full-cycle / 360 B2B SaaS Account Executive, with a strong track record of self-sourcing pipeline.

• Track record of consistently closing new business through self-directed sales activity

• Experience selling to mid-market and enterprise customers with complex needs

• Strong commercial judgment and ability to manage your own territory as a business

• Excellent discovery, communication, and negotiation skills

• Comfortable running technical product demos and adapting them to customer use cases

• Comfortable operating with autonomy, structure, and accountability

• Curious, resilient, and motivated by building something rather than inheriting it

• Experience selling into workforce-intensive industries such as healthcare, hospitality or retail is preferred.

Success looks like

• Consistent delivery against new business targets

• Healthy, self-generated pipeline with strong conversion

• Accurate forecasting and disciplined deal management

• Clear ownership of outcomes and continuous improvement in execution

This position description is intended merely as a guideline of the responsibilities involved in the position. The employee is expected to perform any other duties as reasonably required by their Manager.

At Planday, we offer you

• Benefits like pension, health insurance, inclusive support for new parents and generous vacation

• On top of your annual base salary, you are offered to be part of an Employee Share Plan

• Growth and progression opportunities – we want you to grow with us

• Flexible remote work

• Strong social culture with lots of team and company activities

• Meaningful work – everyone at Planday contributes to improving the lives of shift workers around the globe

• Healthy work-life balance and autonomous approach to work. We trust in you and your abilities

Finally, our offices are not just workplaces (although they are pretty nice and well-located, we have to say!). Plandayers are open and welcoming and at Planday, everyone has the freedom and support to show their true self at work.

At Planday, we firmly believe that diversity and inclusion are the cornerstones of innovation and a vibrant workplace culture, and we highly value the strength that diverse backgrounds offer.

As an equal opportunity employer, we strive to create an equitable experience for all our candidates throughout the process. Please let us know if you need reasonable accommodation during the application or interview process.

All applicants will be considered for employment without attention to any personal characteristics.