K

Kraft Heinz

Makes packaged foods for homes and restaurants

Brand Manager

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeSouthbank, AustraliaNo salary listed

About the Job

Requirements

  • Strong project management experience in new product development, renovation, and advertising.
  • Analytical skills and the ability to make data-driven decisions; experience with IRI or Nielsen is preferred.
  • Experience managing stakeholders and leading cross-functional teams while managing expectations.
  • Problem-solving ability and resilience in responding to setbacks.
  • Several years of experience in marketing, preferably in fast-moving consumer goods.

Responsibilities

  • Lead brand new product development, including idea generation, business plan preparation, profit and loss management, go-to-market planning for Australia and New Zealand, and post-launch audits.
  • Collaborate with the Senior Brand Manager and Category Development to develop strategies and one- and three-year plans.
  • Lead portfolio packaging renovation projects from briefing through validation, implementation, and changeover management.
  • Develop and implement above-the-line and below-the-line activities for new product launches, including media campaigns, point-of-sale materials, and consumer promotion plans for the assigned category portfolio.
  • Develop campaign creative for audiences across Australia and New Zealand.
  • Liaise with agencies to develop and execute marketing and advertising campaigns.
  • Monitor brand performance and develop consumer insights using research tools and reporting.
  • Support annual budgeting and quarterly forecasting, and manage monthly advertising and promotion spending.
  • Communicate and coordinate with cross-functional teams, including Sales, Operations, and Management.
  • Perform assigned tasks in accordance with Kraft Heinz food safety, environmental, health and safety, ethical, and human resources policies, programs, and goals.
  • Uphold Kraft Heinz values and contribute to the company’s vision.

Desired Qualifications

  • Experience with IRI or Nielsen is preferred.
  • Marketing experience in fast-moving consumer goods is preferred.

About the Company

Kraft Heinz

Makes packaged foods for homes and restaurants

Kraft Heinz makes packaged foods and drinks for households, restaurants and other foodservice operators around the world. Its portfolio includes Heinz ketchup and spans sauces, cheese, ready meals, coffee and refrigerated foods. The company develops recipes, manufactures products in its factories and works with outside producers to supply different markets. It earns revenue by selling through grocery chains, wholesalers, online retailers and distributors that serve commercial kitchens. With operating roots in Heinz's 1869 business and its combined group formed by a 2015 merger, it is co-headquartered in Pittsburgh, Pennsylvania, and Chicago, Illinois.

Company size
10,001+
Company stage
IPO
Headquarters
Pittsburgh, PA
Founded
1869

Recently Posted Jobs

Explore more opportunities at Kraft Heinz

See more jobs