Full-Time

Digital Marketing Manager

Posted on 8/8/2024

Demandbase

Demandbase

501-1,000 employees

Account-Based Marketing solutions for B2B enterprises

Consulting
Enterprise Software

Compensation Overview

$100k - $135kAnnually

Junior, Mid

United States

Hybrid work model with in-office requirements.

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
SEO
Salesforce
Google AdWords
Marketing
Requirements
  • 2-3 years experience in digital B2B marketing in the software industry
  • A minimum of 2 years of experience with Account-Based-Marketing campaigns
  • Experience writing and editing, including knowledge of SEO best practices
  • Ability to work in a highly collaborative, fast-paced environment
  • Experience working with Sales and Sales Enablement
  • Experience communicating with sales and marketing leadership
  • Experience in the following: Demandbase One including Display Advertising Campaigns, LinkedIn Campaign Manager and Google Adwords, GA4, Google Search Console, Google dashboards, UTM creation & reporting, Salesforce (including campaigns and reporting)
  • ABM Certification and/or Demandbase Certification is a plus
Responsibilities
  • Assist in planning, building, and monitoring ABM digital campaigns within both Demandbase One as well as external digital channels such as Qualified, Marketo, LinkedIn, Google and more.
  • Day to day management of target account lists and audiences within Demandbase One for use in digital campaigns
  • Manage the Digital Marketing campaign and project calendar
  • Reporting on digital campaign performance for a variety of metrics including ABM metrics, engagement, conversion, and pipeline/revenue influence
  • Collaborate on the documentation of best practices for Demandbase One for digital marketing campaigns and web optimization
  • Coordinate with the Design team on the creation of ads at a steady cadence
  • Coordinate with the Revenue Ops teams on SFDC campaigns and tracking
  • Coordinate with Web, Content, and Product Teams on website optimizations for digital campaigns and promotions (also through the use of Optimizely)
  • Take the lead on assigned projects for various external channels including Content Syndication, Paid Search, and Paid Social

Demandbase specializes in Account-Based Marketing (ABM) solutions for B2B enterprises. Their platform provides tools that help businesses identify, engage, and convert high-value accounts, focusing on specific clients rather than a broad audience. This is particularly useful for industries with long sales cycles, such as technology and finance. The ABM platform integrates data analytics, personalized advertising, and CRM systems, allowing businesses to tailor their marketing efforts effectively. Demandbase operates on a subscription model, offering customizable access to their platform along with training and consulting services. This approach not only generates revenue through subscriptions but also builds long-term client relationships, setting Demandbase apart from competitors in the marketing technology space.

Company Stage

Debt Financing

Total Funding

$153.7M

Headquarters

San Francisco, California

Founded

2005

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Demandbase leads in G2 Winter 2025 Reports for account-based advertising and orchestration.
  • The rise of CTV advertising aligns with Demandbase's B2B-specific CTV solution.
  • Growing demand for sales-marketing alignment boosts interest in Demandbase's ABM platform.

What critics are saying

  • DemandScience and Terminus merger may increase competition in the ABM space.
  • Rapid AI advancements require continuous innovation, straining Demandbase's resources.
  • Global data privacy regulations pose compliance challenges for Demandbase's data analytics.

What makes Demandbase unique

  • Demandbase excels in AI-driven account-based marketing for B2B enterprises.
  • The platform integrates data analytics, personalized advertising, and CRM for targeted marketing.
  • Demandbase's multi-language support enhances global client engagement and market reach.

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Benefits

Health Insurance

Mental Health Support

Unlimited Paid Time Off

Paid Holidays

401(k) Retirement Plan

Disability Insurance

Life Insurance

INACTIVE