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Full-Time

Digital Marketing Manager

Confirmed live in the last 24 hours

Demandbase

Demandbase

501-1,000 employees

Account-Based Marketing solutions for B2B enterprises

Consulting
Consumer Software

Compensation Overview

$100k - $135kAnnually

Junior, Mid

United States

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
SEO
Salesforce
Google AdWords
Marketing
Requirements
  • 2-3 years experience in digital B2B marketing in the software industry
  • A minimum of 2 years of experience with Account-Based-Marketing campaigns
  • Experience writing and editing, including knowledge of SEO best practices
  • Ability to work in a highly collaborative, fast-paced environment
  • Experience working with Sales and Sales Enablement
  • Experience communicating with sales and marketing leadership
  • Experience in the following: Demandbase One including Display Advertising Campaigns, LinkedIn Campaign Manager and Google Adwords, GA4, Google Search Console, Google dashboards, UTM creation & reporting, Salesforce (including campaigns and reporting)
  • ABM Certification and/or Demandbase Certification is a plus
Responsibilities
  • Assist in planning, building, and monitoring ABM digital campaigns within both Demandbase One as well as external digital channels such as Qualified, Marketo, LinkedIn, Google and more.
  • Day to day management of target account lists and audiences within Demandbase One for use in digital campaigns
  • Manage the Digital Marketing campaign and project calendar
  • Reporting on digital campaign performance for a variety of metrics including ABM metrics, engagement, conversion, and pipeline/revenue influence
  • Collaborate on the documentation of best practices for Demandbase One for digital marketing campaigns and web optimization
  • Coordinate with the Design team on the creation of ads at a steady cadence
  • Coordinate with the Revenue Ops teams on SFDC campaigns and tracking
  • Coordinate with Web, Content, and Product Teams on website optimizations for digital campaigns and promotions (also through the use of Optimizely)
  • Take the lead on assigned projects for various external channels including Content Syndication, Paid Search, and Paid Social

Demandbase specializes in Account-Based Marketing (ABM) solutions for B2B enterprises, focusing on helping businesses target and engage high-value accounts. Their platform integrates tools like data analytics, personalized advertising, and CRM integrations, allowing clients to tailor their marketing strategies to specific accounts rather than a broad audience. This approach is particularly beneficial for industries with long sales cycles, such as technology and financial services. Demandbase operates on a subscription model, providing customizable access to their platform, along with professional services like training and consulting to enhance client success. Their goal is to empower B2B marketers and sales teams to effectively convert high-value accounts, establishing strong relationships and maximizing the impact of their marketing efforts.

Company Stage

Series H

Total Funding

$318M

Headquarters

San Francisco, California

Founded

2005

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-2%

2 year growth

-2%
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Simplify's Take

What believers are saying

  • Recognition as a leader in multiple industry reports, including Forrester Wave and Gartner Magic Quadrant, underscores Demandbase's strong market position and credibility.
  • The company's dual revenue stream from subscription fees and professional services ensures financial stability and fosters long-term client relationships.
  • Innovative product developments, such as multi-language intent solutions and B2B-specific connected TV advertising, highlight Demandbase's ability to stay ahead of market trends.

What critics are saying

  • The rapidly evolving digital marketing landscape requires continuous innovation, which can be resource-intensive and challenging to sustain.
  • High competition in the B2B marketing technology sector, with numerous players vying for market share, could impact Demandbase's growth and profitability.

What makes Demandbase unique

  • Demandbase excels in account-based advertising and overall platform flexibility, setting it apart from competitors in the B2B marketing technology space.
  • The company's strong market presence and recognition as a pioneer in ABM, particularly in the enterprise sector, further distinguish it from other players.
  • Demandbase's integration of AI-powered innovations, such as AI-Powered Campaign Outcomes and Buying Group AI, showcases its commitment to cutting-edge technology and continuous improvement.