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Eneba

Multi-sided digital marketplace for game keys

Growth Communications Manager

Brand & Creative Marketing +1Confirmed live in the last 24 hours
Full-timeRemote in Lithuania

About the Job

Requirements

  • A track record of turning original ideas into successful campaigns, with clear examples of concepts developed, decisions owned, business results delivered, data, an investment case, and forecasts compared with actual performance.
  • Experience building and leading marketing teams, challenging senior specialists, developing junior talent, and holding people accountable for results.
  • Strong creative and commercial judgment, including recognizing promising ideas, making the case for investment, and prioritizing work.
  • A hands-on approach to leadership, staying close enough to the work to sharpen concepts, improve briefs, or investigate campaign underperformance.
  • Experience connecting multiple marketing channels around a shared campaign, audience, and business goal.
  • Confidence using customer insights and performance data, including customer journeys, segmentation, and experiments, to improve conversion and repeat purchases.
  • A solid understanding of CRM and lifecycle marketing and their contribution to customer engagement, retention, and revenue.
  • An understanding of PR and earned media, and how to work with specialists to build trust and tell compelling stories; direct PR experience is welcome but not essential.
  • Practical experience using AI in marketing workflows, with examples of improvement to research, creative development, testing, or team productivity.
  • Strong English communication skills, including giving clear feedback, making a convincing case, and aligning people across teams.

Responsibilities

  • Own strategy across PR, lifecycle marketing, and on-site campaigns, setting priorities that connect brand trust, customer engagement, and revenue growth.
  • Create and lead campaigns, developing original concepts into cross-channel experiences from first impression through purchase.
  • Build business cases for ideas by defining the audience, expected impact, budget, resources, and success measures.
  • Identify growth opportunities in customer behavior using funnel data and audience insights to improve conversion, encourage repeat purchases, and bring customers back.
  • Shape creative briefs and messages, and challenge copy and visuals to improve campaign quality.
  • Build and lead a high-performing team, challenging senior specialists to advance their channels and developing junior talent into independent owners of their work.
  • Align teams around a shared campaign direction, coordinating plans with Product, Performance Marketing, Influencers, Partnerships, and other teams.
  • Turn company insights and product developments into compelling stories, working with PR specialists to earn relevant coverage and strengthen the company’s reputation.
  • Integrate AI into team workflows to improve research, creative development, and testing while maintaining a high standard for published work.
  • Balance larger creative bets with ongoing experiments, using results to decide what to scale, improve, or stop.

Desired Qualifications

  • Direct PR experience is welcome but not essential.
  • Opportunity to participate in the Employee Stock Options program.
  • Various bonus systems are available, including performance-based and referral bonuses.

About the Company

Eneba

Multi-sided digital marketplace for game keys

Eneba is a digital marketplace for video games and related digital products. It operates a multi-sided platform that connects gamers, game publishers, and third-party sellers, offering a broad catalog of game keys for Steam, Xbox, PlayStation, DLCs, and in-game currencies. Transactions on Eneba are facilitated through the platform, with revenue mainly coming from commissions or service fees charged on each sale. Sellers use Eneba’s listing tools and API integrations to reach a large audience, while publishers gain an additional distribution channel without managing their own storefronts. Eneba differentiates itself through competitive pricing and frequent deals, an extensive catalog, and an emphasis on secure, accessible transactions that support international expansion and localization. The company’s goal is to provide a convenient, trusted place where gamers can buy digital goods, while helping publishers reach new markets and enabling third-party sellers to grow their reach.

Company size
201-500
Company stage
Debt Financing
Total funding
$21.8M
Headquarters
Vilnius, Lithuania
Founded
2018

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