Simplify Logo

Full-Time

Publisher Specialist

Confirmed live in the last 24 hours

adMarketplace

adMarketplace

201-500 employees

Optimizes search media for advertisers and publishers

Data & Analytics
Consumer Goods
Entertainment

Compensation Overview

$60k - $80kAnnually

Entry, Junior

New York, NY, USA

Position requires onsite presence in New York.

Category
Project Management
Strategy Development
Business Development
Business & Strategy
Required Skills
Word/Pages/Docs
Data Analysis
Excel/Numbers/Sheets
Requirements
  • Bachelor's degree; 1+ years of Digital Media or Account Management experience, or similar major
  • Strategic thinker who is comfortable using data & insights to identify and solve problems
  • Adaptable and able to work within a team, handle multiple assignments, and meet tight deadlines
  • Excited about bridging business needs with technical prowess and analytical skills to deliver against client KPIs
  • Proven ability to set clear and deliverable goals - demonstrated tenacity and a commitment to deliver and be accountable for results
  • Ability to thrive in a fast-paced, deadline-driven, high growth environment
  • Search/Digitally savvy, with specific proficiency at Microsoft Excel, Word, PowerPoint
Responsibilities
  • Own the performance metrics and reporting of various media placements across multiple publisher partners
  • Monitor data on a daily basis to ensure media placements remain healthy and profitable
  • Collaborate with Partner Managers and leadership to build and execute strategic plans for business growth
  • Leverage internal and external data to identify new opportunities for growth
  • Provide insights and analysis on KPIs and performance through internal and external reports
  • Gather and deliver market intelligence to Product, Tech and Operations teams for development of new features, functionality, and engagements
  • Project Manage various internal publisher-related initiatives

adMarketplace specializes in search media solutions within the advertising technology sector. The company connects consumers directly with brands, bypassing traditional search engine results pages to create a more relevant search experience. It serves two main client types: advertisers, which include large brands and agencies seeking to maximize their media investments, and publishers, which are platforms that host advertisements. adMarketplace provides exclusive media placements that enhance advertising effectiveness by reaching users at critical moments of intent. The company operates on a performance-based revenue model, earning money through cost-per-click (CPC) or cost-per-action (CPA) methods, where advertisers pay based on the effectiveness of their ads. The goal of adMarketplace is to optimize the consumer journey and improve the efficiency of advertising campaigns for both advertisers and publishers.

Company Stage

Private

Total Funding

N/A

Headquarters

New York City, New York

Founded

2000

Growth & Insights
Headcount

6 month growth

6%

1 year growth

6%

2 year growth

6%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with major players like Mozilla can significantly expand adMarketplace's reach and influence in the adtech sector.
  • Recognition as one of BuiltIn’s Best Places to Work highlights a positive work environment, which can attract top talent and drive innovation.
  • The appointment of industry veterans like Jeff Ratner can strengthen relationships with key clients and enhance strategic growth.

What critics are saying

  • The adtech market is highly competitive, and adMarketplace must continuously innovate to maintain its edge over traditional search engine advertising.
  • Reliance on performance-based revenue models can lead to revenue volatility, especially if ad effectiveness fluctuates.

What makes adMarketplace unique

  • adMarketplace bypasses traditional search engine results pages (SERPs), directly connecting consumers with brands, which enhances ad relevance and efficiency.
  • The company's focus on exclusive media placements during critical moments of intent sets it apart from competitors who rely on traditional search engine advertising.
  • Their performance-based revenue model ensures that advertisers only pay for effective ads, providing a cost-efficient solution compared to traditional ad spend models.

Help us improve and share your feedback! Did you find this helpful?