adMarketplace has launched its AI Discover Beta programme, expanding AI chat ad monetisation to new publisher partners including Opera AI, Dupe and Sezzle. The company became the first to run live AI chat ads at scale on a cost-per-click basis when it launched its Alpha programme on Opera AI in October 2025. The Beta builds on six months of Alpha data showing consumer shopping intent in AI chat is measurable. Across 700,000 AI queries, adMarketplace surfaced over two million relevant sponsored placements, averaging three brand engagement opportunities per interaction. The programme uses adMarketplace's proprietary Commercial Intent Vector technology, which powers its Arena ad engine to match sponsored ads to conversational intent in real time. The Beta will run from June through December 2026 across the US, UK, Germany and France, reaching over 300 million consumers.

adMarketplace strengthens executive leadership team to build the next generation of search advertising. NEW YORK, December 17, 2025 - adMarketplace, the leader in native search advertising, today announced the appointment of John Nitti as Global Chief Business Officer and Sam Cox as Chief Product Officer. Nitti, a widely recognized industry veteran, will spearhead commercial strategy and business growth, while Cox will advance platform innovation to take adMarketplace into the next generation of native search advertising. The search advertising industry is undergoing rapid transformation, driven by advances in AI, changing consumer behaviors, and the growing importance of native placements outside legacy search engines. As advertisers seek more efficient and incremental results, adMarketplace is doubling down on innovation and leadership, investing in top talent and technology to shape the future of native search. The addition of Nitti and Cox to the executive team underscores adMarketplace's commitment to delivering measurable value for advertisers and publishers. "This is a strategic investment in the future of adMarketplace and the native search advertising market," said Jamie Hill, Chairman and Co-CEO, adMarketplace. "John's deep industry relationships and commercial expertise, combined with Sam's visionary product leadership, position us to accelerate innovation and deliver even greater results for our partners. We are investing in the talent and technology needed to lead the next wave of growth in search advertising." Nitti brings 25+ years of industry experience, most recently serving as the Global Head of Revenue Operations and Advertising Innovation at X and previously holding roles with Verizon, Publicis Groupe, and American Express. In the new role of Global Chief Business Officer, Nitti will focus on expanding strategic partnerships, accelerating revenue growth, and driving commercial excellence across the organization. "Search advertising sits at a critical juncture as AI and changing consumer behaviors redefine how brands and partners connect with audiences," said John Nitti, Global Chief Business Officer, adMarketplace. "adMarketplace is uniquely positioned to accelerate this transformation, with the scale, technology, and vision to deliver real outcomes for advertiser and publisher partners. Joining this leadership team is an opportunity to help shape the future of search and drive meaningful growth for advertisers across the globe." Cox, who previously directed product management for programmatic DSP at Amazon and led Google's Ad Exchange (AdX), will bring critical expertise in navigating the digital advertising landscape as it shifts with AI. At adMarketplace, he will drive AI-powered innovation, enhance performance efficiency, and optimize media investment strategies across the company's native search solutions. "With AI becoming central to campaign performance, we have a unique opportunity to innovate how advertisers and publishers connect with consumers throughout their digital journeys," said Sam Cox, Chief Product Officer, adMarketplace. "I am excited to join adMarketplace at such a transformative moment for the search advertising industry and look forward to working with the talented team to shape the future of native search advertising." Nitti and Cox will be based out of New York City, adMarketplace's global headquarters. To support industry innovation, adMarketplace recently published the 2025 AI Search Consumer Report, offering critical insights into evolving consumer behaviors and the impact of AI on search advertising. Download the full report at: https://www.admarketplace.com/ai-search-consumer-report-admarketplace. About adMarketplace adMarketplace is the leader in Native Search(TM) advertising for over 25 years. adMarketplace, Inc. deliver relevant search ads that are native to the apps, sites, and platforms consumers actively use, outside of legacy search engines. The world's largest advertisers achieve efficiency and incremental campaign results from adMarketplace's exclusive media. As a two-sided marketplace, adMarketplace, Inc. also serve as the leading monetization partner for publishers on the open web. Its mission is to shape the consumer journey with relevant native search ads, and to measure media value transparently to deliver performance at scale. Learn more about adMarketplace, Inc. by visiting its website and following adMarketplace, Inc. on LinkedIn and Instagram. Media Contact: Haidi Kelly, SVP of Marketing [email protected].