adMarketplace

adMarketplace

Optimizes search media for advertisers and publishers

About

adMarketplace specializes in search media solutions within the advertising technology sector. The company connects consumers directly with brands, bypassing traditional search engine results pages to create a more relevant search experience. It serves two main client types: advertisers, which include large brands and agencies seeking to maximize their media investments, and publishers, which are platforms that host advertisements. adMarketplace provides exclusive media placements that enhance advertising effectiveness by reaching users at critical moments of intent. The company operates on a performance-based revenue model, earning money through cost-per-click (CPC) or cost-per-action (CPA) methods, where advertisers pay based on the effectiveness of their ads. The goal of adMarketplace is to optimize the consumer journey and improve the efficiency of advertising campaigns for both advertisers and publishers.

Company Stage

Private

Employees

201-500

Industries

Data & Analytics, Consumer Goods, Entertainment

Total Funding

N/A

Headquarters

N/A

Founded

2000


Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with major players like Mozilla can significantly expand adMarketplace's reach and influence in the adtech sector.
  • Recognition as one of BuiltIn’s Best Places to Work highlights a positive work environment, which can attract top talent and drive innovation.
  • The appointment of industry veterans like Jeff Ratner can strengthen relationships with key clients and enhance strategic growth.

What critics are saying

  • The adtech market is highly competitive, and adMarketplace must continuously innovate to maintain its edge over traditional search engine advertising.
  • Reliance on performance-based revenue models can lead to revenue volatility, especially if ad effectiveness fluctuates.

What makes adMarketplace unique

  • adMarketplace bypasses traditional search engine results pages (SERPs), directly connecting consumers with brands, which enhances ad relevance and efficiency.
  • The company's focus on exclusive media placements during critical moments of intent sets it apart from competitors who rely on traditional search engine advertising.
  • Their performance-based revenue model ensures that advertisers only pay for effective ads, providing a cost-efficient solution compared to traditional ad spend models.

Help us improve and share your feedback! Did you find this helpful?


Growth & Insights
Headcount

6 month growth

6%

1 year growth

6%

2 year growth

6%

Recently Posted Jobs

Sign up to get curated job recommendations

adMarketplace is Hiring for 0 Jobs on Simplify!

Find jobs on Simplify and start your career today

💡
We update adMarketplace's jobs every 8 hours, so check again soon! Browse all jobs →