Full-Time
Live Stream Manager
Whatnot
DNAM Brands
Vertical fashion house: design, manufacture, distribution
No salary listed
Beverly Hills, CA, USA
In Person
 Growth & Marketing (1) |
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- 2–5 years of experience in live selling, resale, auction-based platforms, or social commerce, with Whatnot preferred.
- A strong understanding of Whatnot platform dynamics and live auction formats.
- Experience managing live hosts or on-air talent.
- A proven ability to drive revenue and sell-through in live or auction environments.
- Strong instincts for pricing, urgency, and inventory movement.
- The ability to operate independently and take ownership in ambiguous environments.
- The ability to make real-time decisions.
- Strong analytical skills with the ability to evaluate performance and optimize outcomes.
- Strong organizational and time management skills.
- Strong communication skills and the ability to collaborate cross-functionally.
- Own the end-to-end live selling strategy for Whatnot.
- Plan, schedule, and execute live auctions and streams.
- Build product lots and pricing strategies to maximize sell-through and margin.
- Manage and develop live hosts to improve on-air performance and conversion.
- Monitor live performance and adjust pricing, pacing, and product selection in real time.
- Analyze post-stream results and optimize future auctions.
- Partner with Merchandising to identify inventory opportunities for live selling.
- Collaborate with Operations to ensure smooth fulfillment and inventory flow.
- Stay up to date on Whatnot trends, features, and best practices.
- Build repeatable processes to scale Whatnot as a revenue channel.
DNAM Brands designs, manufactures, and distributes apparel and accessories for men, women, and children, including private-label programs and a broad portfolio of licensed brands. It runs in-house design, product development, sampling, and production, plus licensing program management, with a global logistics network that handles inventory, shipping, and delivery to retailers and consumers. Its vertical integration and its mix of over 20 licenses, along with 15 international distributors and a direct-to-consumer arm, help it control quality and speed from concept to delivery. Its goal is to connect fashion labels to a worldwide retail network through end-to-end brand building, manufacturing, and distribution that supports scalable growth and consistent quality.
Company Size
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Company Stage
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Total Funding
N/A
Headquarters
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Founded
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Simplify's Take
What believers are saying
- DNAM updated its site on May 3, 2026, signaling active commercial operations.
- July 2026 postings show continued product development and e-commerce investment.
- Von Dutch Ranch launch momentum supports near-term merchandising and wholesale sell-in.
What critics are saying
- Inactive July 2026 roles suggest hiring instability and slower execution across e-commerce teams.
- A 2013 DNAM licensing fight with Lindsay Lohan shows license-friction and royalty exposure.
- Fashion licensing is fragile; losing Von Dutch or Ed Hardy would cut leverage quickly.
What makes DNAM Brands unique
- DNAM Brands runs design, manufacturing, sampling, and distribution in-house across three continents.
- It controls over 20 licenses, including Von Dutch, Ed Hardy, and Kendall + Kylie.
- Its private-label plus licensing model reaches wholesale, DTC, and international distributors.
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