DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. We are looking to hire a full-time Live Stream Manager (Whatnot) for DNAM Brands.

In this role, you will own the strategy and execution of live selling on Whatnot across our portfolio of brands, including Von Dutch, Ed Hardy, Trina Turk, Valentino Orlandi, and Badgley Mischka. You will be responsible for building a consistent, high-performing live auction and sales channel that drives revenue, inventory movement, and customer engagement.

This is a highly hands-on role suited for someone who thrives in fast-paced, ambiguous environments and is comfortable operating in a live selling environment. You will play a key role in shaping how DNAM leverages Whatnot as a channel for both revenue generation and brand engagement.

In this role, you will oversee and drive performance across:

Live auction and stream execution
Host management and on-air performance
Product selection and lot building
Pricing strategy and sell-through optimization
Whatnot-specific growth and engagement strategy

You will partner closely with Merchandising, Sales, and Operations teams to ensure product selection, pricing, and inventory are aligned to maximize sell-through and efficiency.

This role requires a strong understanding of live auction dynamics, urgency-driven selling, and audience engagement, along with the ability to think quickly and make real-time decisions.

Responsibilities

Own the end-to-end live selling strategy for Whatnot
Plan, schedule, and execute live auctions and streams
Build product lots and pricing strategies to maximize sell-through and margin
Manage and develop live hosts to improve on-air performance and conversion
Monitor live performance and adjust pricing, pacing, and product selection in real time
Analyze post-stream results and optimize future auctions
Partner with Merchandising to identify inventory opportunities for live selling
Collaborate with Operations to ensure smooth fulfillment and inventory flow
Stay up to date on Whatnot trends, features, and best practices
Build repeatable processes to scale Whatnot as a revenue channel

Qualifications

2–5 years of experience in live selling, resale, auction-based platforms, or social commerce (Whatnot preferred)
Strong understanding of Whatnot platform dynamics and live auction formats
Experience managing live hosts or on-air talent
Proven ability to drive revenue and sell-through in live or auction environments
Strong instincts for pricing, urgency, and inventory movement
Highly self-motivated with the ability to operate independently and take ownership
Comfortable working in ambiguous environments and making real-time decisions
Strong analytical skills with the ability to evaluate performance and optimize outcomes
Excellent organizational and time management skills
Strong communication skills and ability to collaborate cross-functionally

DNAM Brands

Live Stream Manager - Whatnot

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Responsibilities

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About the Company

DNAM Brands

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