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Somerce

Ecommerce Trading Manager - TikTok

Growth MarketingUpdated on Nov 13
Full-timeLondon, UK£35k - £60k

About the Job

Requirements

  • Proven experience in e-commerce trading, merchandising, or online retail.
  • Strong understanding of conversion rate optimisation, average order value growth, promotional mechanics, product lifecycle management, and bundle creation.
  • Comfort working with performance data and gross merchandise value targets.
  • Commercial judgment and confidence making decisions.
  • Strong communication skills with internal teams and clients.

Responsibilities

  • Own a portfolio of e-commerce brands on TikTok Shop.
  • Act as the main point of contact for clients while leading strategy, performance, and delivery.
  • Build commercially grounded TikTok Shop growth plans.
  • Translate business goals into weekly and monthly trading actions.
  • Own trading calendars aligned to promotions, launches, and key retail moments.
  • Lead product merchandising strategy, including product selection, bundling, pricing, promotions, and incentives.
  • Continuously optimise average order value, conversion rate, and gross merchandise value.
  • Identify underperforming stock-keeping units and opportunities to scale successful products.
  • Own affiliate strategy for the client portfolio and define how affiliates are used to drive gross merchandise value.
  • Work with creators to set priorities, shape product focus, and align offers and incentives.
  • Build and refine creator trading strategies for deal-led moments, always-on content, and live and campaign support.
  • Analyse affiliate performance and continuously optimise output.
  • Ensure affiliate activity aligns with overall trading and margin goals.
  • Monitor daily, weekly, and monthly performance metrics.
  • Lead client performance reviews, supported by insights and actions.
  • Forecast gross merchandise value and trading performance.
  • Use data to inform decisions.

Desired Qualifications

  • Experience with TikTok Shop, marketplaces, or social commerce.
  • Background in e-commerce for beauty, fashion, lifestyle, or fast-moving consumer goods.

About the Company

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