Abbott

Makes heart devices, glucose sensors and lab tests

Head of Media and Digital

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeSingaporeNo salary listed

About the Job

Requirements

A postgraduate degree in Business is required.
10–15+ years of experience in media and digital leadership roles across multi-market environments; consumer, health, or nutrition category experience is preferred.
A proven track record in direct-to-consumer growth, performance marketing at scale, and cross-functional leadership.
Fluency with media mix modeling and multi-touch attribution, customer data platform and customer relationship management stacks, marketing automation, and privacy-by-design principles.
Experience negotiating Joint Business Plans and managing complex agency ecosystems.
Strong analytical, stakeholder management, and change leadership skills, along with executive communication ability.

Responsibilities

Define the Asia-Pacific media and digital vision and operating blueprint for brand building and profitable growth with new-user acquisition.
Build and govern the regional agency and platform ecosystem; run agency reviews and appointments and set performance scorecards.
Negotiate and manage Joint Business Plans with major platforms, securing innovation, data access, and commercial value.
Architect measurement, data, and analytics frameworks, including key performance indicators, attribution strategy, dashboard standardization, and data governance.
Establish brand safety and governance standards covering viewability, invalid traffic, misinformation, platform compliance, and ethical data use.
Institutionalize standardized ways of working across affiliates and partners for briefing, content, media planning, execution, optimization, and post-campaign learning.
Lead organizational capability uplift through structured curricula for performance marketing, analytics, customer relationship management, and creative effectiveness; build a regional talent pipeline.
Set Asia-Pacific content and creative effectiveness strategy; drive artificial-intelligence-enabled creative testing and analytics.
Own annual investment strategy and budget allocation using scenario planning and portfolio optimization across markets and brands.
Drive innovation and future readiness through pilots in artificial intelligence and automation, predictive modeling, and commerce media; scale successful pilots regionally.
Run Monthly Business Reviews, track funnel key performance indicators from reach through engagement, leads, new users, repeat purchasing, and lifetime value, and reallocate spend based on return-on-investment trends.
Publish a monthly competitor and category intelligence brief with implications and recommended actions.
Diagnose priority market gaps and co-create corrective action plans for audience strategy, creative performance, conversion pathways, and customer relationship management sequencing.
Lead monthly data quality and measurement check-ins; enforce reporting integrity and governance standards.
Curate and manage an innovation pipeline through controlled pilots and A/B tests; publish learnings and playbooks for scale.
Run content and creative effectiveness reviews using thumb-stop rate, view-through rate, relevance, and return on ad spend; recommend optimizations.
Evaluate agency and vendor performance against scorecards and agree on improvement plans.
Strengthen direct-to-consumer operational readiness through content calendars, segmentation improvements, and marketing automation enhancements with customer relationship management and marketing technology teams.
Ensure agencies deliver execution quality, including pacing, targeting accuracy, bid strategies, budget flighting, creative rotations, and hygiene.
Monitor real-time data and social-listening dashboards to detect trends, sentiment shifts, platform algorithm changes, and campaign anomalies.
Activate rapid-response protocols for misinformation, negative chatter, platform incidents, or advertising safety risks.
Sustain daily alignment across affiliates and partners to implement tactical course corrections quickly.
Provide on-demand strategic support for urgent market needs, including competitive spikes, public relations incidents, and sudden performance drops.

Desired Qualifications

Further specialization or certification in Digital Marketing.
Consumer, health, or nutrition category experience.

JOB DESCRIPTION:

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure® and Glucerna® – to help get the nutrients they need to live their healthiest life.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
Career development with an international company where you can grow the career you dream of.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity
As the Head of Media and Digital, Abbott Nutrition International, a division of Abbott Laboratories Ltd., is a leading player in Nutrition market in Asia Pacific. The person in this role will lead the regional media and digital agenda across 13 APAC markets (Vietnam, Philippines, Malaysia, India, Indonesia, Singapore, Taiwan, Australia, New Zealand, Cambodia, Thailand, Myanmar, Japan) to accelerate profitable growth through brand building, direct-to-consumer (DTC) strategies including execution of eCommerce and social commerce programs. The role owns the regional vision, partner ecosystem, ways of working, data & measurement frameworks, and capability uplift to accelerate New User (NU) acquisition and lifetime value.

What You’ll Do

Define APAC media & digital vision and operating blueprint for brand building and profitable growth with New User acquisition.
Build and govern the regional agency and platform ecosystem; run agency reviews/appointments and set performance scorecards.
Negotiate and manage Joint Business Plans (JBPs) with major platforms (Google, Meta, TikTok, Amazon, Lazada, Shopee, etc.) securing innovation, data access and commercial value.
Architect measurement, data & analytics frameworks: KPIs, attribution strategy (MMM/MTA), dashboard standardization, and data governance.
Establish brand safety & governance standards covering viewability, invalid traffic, misinformation, platform compliance, and ethical data use.
Institutionalize standardized ways of working across affiliates and partners: briefing, content, media planning, execution, optimization and post-campaign learning.
Lead organizational capability uplift: structured curricula for performance marketing, analytics, CRM, creative effectiveness; build a regional talent pipeline.
Set APAC content & creative effectiveness strategy; drive AI-enabled creative testing and analytics.
Own annual investment strategy and budget allocation using scenario planning and portfolio optimization across markets and brands.
Drive innovation and future readiness via pilots in AI/automation, predictive modeling, commerce media; scale wins regionally.
Run Monthly Business Reviews (MBRs): track funnel KPIs (reach → engagement → leads → New User → repeat/LTV) and reallocate spend based on ROI trends.
Publish a monthly competitor and category intelligence brief with implications and recommended actions.
Diagnose priority market gaps and co-create corrective action plans (audience strategy, creative performance, conversion pathways, CRM sequencing).
Lead monthly data quality & measurement check-ins; enforce reporting integrity and governance standards.
Curate and manage an innovation pipeline: design-controlled pilots and A/B tests; publish learnings and playbooks for scale.
Run content & creative effectiveness reviews (thumb-stop rate, view-through rate, relevance, ROAS) and recommend optimizations.
Evaluate agency and vendor performance versus scorecards; agree on improvement plans.
Strengthen DTC operational readiness: content calendars, segmentation improvements, marketing automation enhancements with CRM/MarTech teams.
Ensure agencies deliver Everyday Great Execution: pacing, targeting accuracy, bid strategies, budget flighting, creative rotations, and hygiene.
Monitor real-time data and social listening dashboards to detect trends, sentiment shifts, platform algorithm changes, and campaign anomalies.
Activate rapid-response protocols for misinformation, negative chatter, platform incidents, or ad-safety risks.
Sustain tight daily alignment across affiliates and partners to implement tactical course corrections quickly.
Provide on-demand strategic support for urgent market needs (competitive spikes, PR incidents, sudden performance drops

Requirements

Post graduate degree in Business. Preferred: further specialization or certification in Digital Marketing.
10–15+ years in media/digital leadership roles across multi-market environments; category experience in consumer/health/nutrition preferred.
Proven track record in DTC growth, performance marketing at scale, and cross-functional leadership.
Fluency with MMM/MTA, CDP/CRM stacks, marketing automation, and privacy-by-design principles.
Experience negotiating JBPs and managing complex agency ecosystems.
Strong analytical, stakeholder management, and change leadership skills; executive communication prowess

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Marketing Support

DIVISION:

ANI International Nutrition

LOCATION:

Singapore > Singapore : DUO Tower

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 25 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable

About the Company

Abbott

Makes heart devices, glucose sensors and lab tests

Abbott makes medical devices, diagnostic tests, nutrition products and branded generic drugs for hospitals, laboratories, pharmacies and patients. Its best-known product is the FreeStyle Libre, a coin-sized sensor worn on the upper arm that tracks blood sugar around the clock without routine finger pricks. Its other lines run from heart valves, pacemakers and brain stimulators to lab analyzers, rapid tests and mail-in colon cancer screening kits, and Abbott earns money by selling these products to health systems, labs, retailers and consumers. The company was founded in 1888 by Chicago physician Wallace Abbott and is based in Abbott Park, Illinois.

Company size: 10,001+
Company stage: IPO
Headquarters: Abbott Park, IL
Founded: 1888

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