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Full-Time

Backend Research Engineer

Posted on 7/15/2024

Madhive

Madhive

51-200 employees

Programmatic advertising for Connected TV campaigns

Data & Analytics
Hardware
Enterprise Software

Senior, Expert

Canada

Category
Backend Engineering
Software Engineering
Required Skills
Data Science
Product Design
Requirements
  • Experience with product design and development
  • Bachelor's or Master's degree in data science, engineering, or a related field
  • Minimum of 5 years of experience in product development or R&D
  • Strong analytical and problem-solving skills
  • Strong ownership mentality and attention to detail
Responsibilities
  • Develop solution hypotheses to novel problems in adtech
  • Build and iterate prototypes to validate hypotheses
  • Report progress, successes, and learnings to management
  • Present successful prototypes to Product, Engineering, and Marketing teams

MadHive specializes in programmatic advertising for Connected TV (CTV), offering tools that help clients plan, execute, and measure their ad campaigns. The platform allows users to predict performance, create RFPs, and schedule ads to reach specific audiences effectively. Its unique decisioning engine and data mapping cover all Over-The-Top (OTT) markets in the U.S., enabling precise audience targeting. MadHive aims to empower clients with insights and tools to optimize their TV advertising strategies.

Company Stage

Seed

Total Funding

$306.4M

Headquarters

New York City, New York

Founded

2016

Growth & Insights
Headcount

6 month growth

3%

1 year growth

2%

2 year growth

44%
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Simplify's Take

What believers are saying

  • The acquisition of Frequence enhances MadHive's omnichannel capabilities, making it a more attractive option for enterprise and agency clients.
  • Recognition on Deloitte's Technology Fast 500™ list underscores MadHive's rapid growth and market leadership.
  • Strategic hires like Jim Wilson as President and Evan Simeone as Chief Product Officer bring seasoned expertise to drive further innovation and expansion.

What critics are saying

  • The highly competitive nature of the CTV advertising market could pressure MadHive to continuously innovate to maintain its edge.
  • Integration challenges with newly acquired companies like Frequence could disrupt operations and delay service enhancements.

What makes Madhive unique

  • MadHive's decisioning engine and data mapping capabilities cover 100% of OTT markets across 210 domestic DMAs, offering unparalleled audience targeting precision.
  • The platform's comprehensive suite of tools, including campaign planning, performance prediction, and custom reporting, sets it apart from competitors who may offer only fragmented solutions.
  • MadHive's ability to integrate client-specific data and order management systems provides a level of customization that is rare in the programmatic advertising space.
INACTIVE