Sunny Health & Fitness

Direct-to-consumer home gym equipment provider

TikTok Shop Operations & Growth Manager

Inventory ManagementConfirmed live in the last 24 hours

Full-timeCity of Industry, CA, USA$70k - $90k /yrIn-person

About the Job

Requirements

At least 4 years of experience in e-commerce operations, marketplace management, or digital retail.
Hands-on experience managing TikTok Shop, Amazon, Shopify, or similar marketplace platforms.
Strong understanding of marketplace operations, including catalog management, promotions, fulfillment coordination, and seller performance metrics.
Experience managing sales performance reports and using data to drive operational improvements.
Ability to work independently and take ownership of business outcomes.

Responsibilities

Manage end-to-end TikTok Shop operations, including product listings, inventory coordination, promotions, and store health.
Develop and execute strategies to increase sales, conversion rates, and customer retention.
Optimize product pages, content strategy, pricing, and promotional campaigns.
Manage TikTok Shop backend operations, ensuring accuracy of product information, inventory availability, and store compliance.
Collaborate with marketing, creative, customer service, fulfillment, and merchandising teams.
Support livestream commerce initiatives, creator partnerships, and affiliate programs.
Monitor key performance indicators including gross merchandise value, conversion rate, traffic, customer acquisition cost, and return on investment.
Identify operational issues and implement solutions to improve efficiency and customer experience.

Desired Qualifications

Experience working with creators, agencies, livestream teams, or affiliate programs.

The TikTok Shop Operations & Growth Manager oversees the day-to-day management, optimization, and growth of the TikTok Shop business. This role combines operational ownership with strategic growth initiatives to improve store performance, customer experience, and revenue outcomes.

Key Responsibilities

Manage end-to-end TikTok Shop operations, including product listings, inventory coordination, promotions, and store health.
Develop and execute strategies to increase sales, conversion rates, and customer retention.
Optimize product pages, content strategy, pricing, and promotional campaigns.
Manage TikTok Shop backend operations, ensuring accuracy of product information, inventory availability, and store compliance.
Collaborate with marketing, creative, customer service, fulfillment, and merchandising teams.
Support livestream commerce initiatives, creator partnerships, and affiliate programs.
Monitor KPIs including GMV, conversion rate, traffic, customer acquisition cost, and ROI.
Identify operational issues and implement solutions to improve efficiency and customer experience.

Qualifications

4+ years of experience in e-commerce operations, marketplace management, or digital retail.
Hands-on experience managing TikTok Shop, Amazon, Shopify, or similar marketplace platforms.
Strong understanding of marketplace operations, including catalog management, promotions, fulfillment coordination, and seller performance metrics.
Experience managing sales performance reports and using data to drive operational improvements.
Strong attention to detail with excellent organizational and problem-solving skills.
Ability to work independently and take ownership of business outcomes.
Experience working with creators, agencies, livestream teams, or affiliate programs is a plus.

About the Company

Sunny Health & Fitness

Direct-to-consumer home gym equipment provider

Sunny Health & Fitness provides a broad range of home gym equipment, including exercise bikes, treadmills, rowers, and elliptical machines, sold directly to consumers through its online platform. Its products are designed to help people maintain a healthy lifestyle at home, offering reliable and affordable options with warranties to ensure customer trust. The gear works as standard cardiovascular and strength-training machines—consumers choose equipment suitable for their space and fitness goals, and use at-home routines supported by the company’s direct-to-consumer sales model. The company differentiates itself from competitors through direct online sales, competitive pricing, frequent promotions, and warranties, prioritizing customer satisfaction and accessibility. Its goal is to make quality home fitness equipment easy to buy and dependable for everyday use.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Industry, California
Founded: 2002

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