Content Strategist

Content Strategist

Intrepid Asia · Yogyakarta, Indonesia (Hybrid) · Contract · Posted 2026-10-02

Workplace: hybrid

Department: Social Commerce

Description

Who we are

Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, Livestreaming, Video production & Affiliate Management for Social Commerce plus full funnel Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities. 

We are growing rapidly and as the exclusive partner of Flywheel in SEA,  we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital and social commerce in SEA, and experience what it takes to drive a successful ecommerce business end-to-end.

The team you will be part of

The Social Commerce Team is a fast-growing team leading the way in livestream selling, short video content, and affiliate marketing across Southeast Asia. We work with top brands, combining creativity, data, and platform expertise to drive real commercial results. As part of Intrepid’s end-to-end eCommerce ecosystem, we gain broad exposure across operations, collaborate with cross-functional experts, and play a key role in shaping how brands connect with digital shoppers in real time.

The part you will play

We’re looking for a highly creative and driven Content Strategist to join our growing content team. The ideal candidate will play a key role in shaping brand storytelling—developing compelling ideas, writing engaging scripts and captions, and spotting trends to keep our content fresh, relevant, and effective. This role demands a passion for words, strong communication skills, and a sharp eye for creative opportunities in a fast-paced, collaborative environment.

As a Content Strategist, you will:

• Develop end-to-end short-form video strategies across platforms (TikTok, Reels, YouTube Shorts) aligned with brand objectives and campaign goals
• Conceptualize and write engaging scripts : strong hooks, and storyboards that drive attention, retention, and conversion

• Translate creative ideas into performance-driven content, ensuring strong eCommerce hooks and clear messaging into platform-native content formats :

• UGC-style, storytelling, problem-solution & trend adaptation

• Conduct trendspotting, audience analysis, and competitor benchmarking to identify new content opportunities

• Utilize Excel (including complex formulas) for data analysis, reporting, and performance tracking
• Create structured reports and presentations for internal teams and clients, including performance summaries and strategic recommendations
• Analyze content performance (CTR, engagement, conversion) and turn insights into actionable improvements
• Collaborate cross-functionally with creative, production, and marketing teams to ensure cohesive execution
• Work closely with clients—present ideas, defend strategies, and provide consultative recommendations
• Act as a problem solver, proactively identifying gaps and proposing innovative content or strategic solutions
• Stay up-to-date with platform trends, algorithm changes, and content best practices

Requirements

What we are looking for - the ideal profile

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• At least 1 year of relevant copywriting experience (internships included)
• Excellent written and verbal communication skills
• A strong portfolio showcasing storyboarding, social content, or campaign work
• Strong understanding of TikTok culture, trends, and tone
• Ability to identify trends and translate insights into actionable content ideas
• Basic ability to interpret content performance data and apply insights to copywriting
• Organized, detail-oriented, and able to manage multiple projects simultaneously
• Passion for pop culture, fashion, lifestyle, and digital storytelling
• Strong command of Excel, including the ability to create and work with formulas for data analysis and reporting
• Excellent communication and presentation skills — confident, articulate, and client-facing

Nice to Have:

• Experience writing for TikTok, Instagram Reels and YouTube shorts
• Familiarity with basic performance metrics (CTR, engagement rate, etc.) to inform writing.
• Can work under pressure and strive in a fast-paced environment
• Familiarity with content analytics tools and reporting dashboards
• Familiarity with project management tools such as ASANA, Frame.io, Google Suite

Benefits

In return, you will be getting

• You will work with our portfolio of leading international brands, delivering engaging livestreams and video content to the highest standards. This role offers exposure and experience that can open many opportunities in the industry. Many of our livestream hosts have gone on to become key brand ambassadors or built followings of millions while at Intrepid — the world is truly your oyster!
• We believe in an end to end omni-channel and full funnel approach to ensure seamless and consistent consumer journeys, and intrepid is one of the very few players who offer that full array of services under one roof. Brands love this model as it's streamlined and delivers strong performance, hence we are rapidly growing. This offers you wide exposure and exciting growth opportunities
• We believe in the combined power of creative genius and a data-driven approach. Whether it is live streaming, video or affiliates, you will have the data and knowledge how to analyze & optimize at your fingertips, so you can add that spark of creative brilliance to create magic. With your talent and our training, we deliver high performance.
• We are international, we know how to scale, and we are stable. Content is local, but what resonates and best practices apply across countries. Our regional exposure and teams allow us to learn faster and organize ourselves in the best way possible. You are joining a proven international company with a strong track record, but we move fast with a lot of freedom, a collaborative culture and no politics. The best of both worlds.

We also offer

Best of Both Worlds

We are a scale up: the sophistication of a small multinational, with the agility of a start-up. This means you get to work on cutting-edge projects, and besides your 'standard' job description, we love to see you show entrepreneurial initiative and want to see your take on how you can take your role and our company to the next level. Good ideas get implemented. You are the master of your own destiny.

Culture that Brings Out the Best

At Intrepid, culture is not just a buzzword, it is what we practice at work every day. We believe in collaboration over competition, transparency over politics, and willingness to learn over ego. You will be part of a team where people genuinely support one another, celebrate wins together, and face challenges head-on as one. We put our all into the work but we balance it with fun, whether that is through team lunches, after-work hangouts, events or shared laughter in the office. This is a place where you can thrive professionally while having a great time.

Grow Without Limits

Learning at Intrepid is constant and dynamic. You will have access to formal training through face-to-face sessions, coaching and our very own Intrepid Academy. On top of that, real-world experience such as leading clients, working with advanced tech, and mastering best-in-class processes will accelerate your growth every step of the way. Surrounded by a talented team that raises the bar daily, in a rapidly growing and ever-expanding business, the opportunities for your development are endless.

Rewarding You Right

We believe great work deserves great rewards at Intrepid. That’s why we offer competitive compensation and generous benefits, including comprehensive insurance and ample leave, to support you both in and out of the workplace. We want you to feel valued, cared for, and empowered to bring your best self to work every day.

Note: We will not be accepting any unsolicited resumes or CVs from headhunting or recruitment agencies at this point. Any CVs or profiles shared with us will not be entertained, and in the event of dispute, Intrepid will not be liable for any material compensation to third parties.

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