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ASM Global

Operates and manages venues worldwide

Director of Ticket Sales

Account ExecutiveConfirmed live in the last 24 hours
Full-timeTampa, FL, USA

About the Job

Requirements

  • A bachelor's degree from an accredited university is required.
  • Six to eight years of proven experience in high-volume business-to-business or business-to-consumer sales, including three to four years in frontline sales management, is required.
  • Previous experience in sports ticketing, entertainment, or hospitality is required.
  • A track record of meeting or exceeding team sales goals while maintaining high activity standards is required.
  • Experience managing sales teams of five to fifteen people is required.
  • A deep understanding of customer relationship management platforms, including Salesforce, ticketing systems such as Ticketmaster and Archtics, and sales performance analytics is required.
  • The role requires regular on-site presence to support project launch, client partnership, team leadership, and venue-related activity.
  • The role requires the ability to work traditional and non-traditional hours, including nights, weekends, holidays, and event-based schedules, as business needs require.
  • Travel may be required for meetings, training, client engagement, industry events, and Legends Global business needs.
  • The role may require working with a department budget covering compensation, incentives, tools, and technology.

Responsibilities

  • Lead, coach, and develop the team of Premium Sales Managers, Account Executives, and Sales Coordinator responsible for premium sales.
  • Conduct daily team meetings to review priorities, share best practices, and maintain team momentum.
  • Provide hands-on coaching through ride-alongs, presentation reviews, and personalized development plans.
  • Monitor individual behaviors and activities daily to ensure adequate prospecting and pipeline development.
  • Hold the team accountable to activity standards, including calls, appointments, presentations, proposals, and contracts closed.
  • Create a competitive, supportive environment that recognizes top performers and develops emerging talent.
  • Establish and monitor key performance indicators, including calls per day, appointments per week, close rate, average deal size, pipeline velocity, and forecast accuracy.
  • Review customer relationship management data daily to assess pipeline health, identify at-risk opportunities, and address performance gaps.
  • Generate weekly activity reports, conversion analysis, and performance dashboards for leadership review.
  • Conduct weekly one-on-one pipeline reviews with each sales team member.
  • Implement performance improvement plans for underperforming team members with clear expectations.
  • Drive consistent, high-volume prospecting and lead generation to maintain a robust pipeline throughout construction.
  • Develop and refine sales scripts and objection responses to address pre-opening sales challenges.
  • Optimize lead qualification processes to focus effort on the highest-probability opportunities.
  • Improve conversion rates through systematic win/loss analysis and presentation effectiveness reviews.
  • Use experience center tours as a closing tool, with seamless handoffs and follow-up protocols.
  • Ensure accurate, timely Salesforce data entry to maintain pipeline visibility and forecasting integrity.
  • Develop standardized sales processes, workflows, and stage progression criteria.
  • Create and maintain sales playbooks and knowledge bases to enable team success.
  • Audit customer relationship management usage weekly and coach the team to maintain data quality standards.
  • Generate accurate revenue forecasts based on pipeline analysis and historical conversion rates.
  • Manage the sales department budget, including compensation, incentives, tools, and technology.
  • Optimize resource allocation to maximize return on investment in sales and team productivity.
  • Track and report department expenses to ensure budget alignment.
  • Deliver weekly performance reports to the Vice President and Senior Vice President, including activity metrics, conversion analysis, and pipeline status.
  • Present weekly and monthly results, forecasts, and strategic recommendations.
  • Communicate risks, challenges, and opportunities requiring leadership attention.

About the Company

ASM Global

Operates and manages venues worldwide

ASM Global runs a global network of venues such as stadiums, convention centers, and theaters and provides end-to-end venue management services for owners. Its work covers daily operations, staffing, event booking, and marketing, supported by a fully integrated marketing platform that aims to boost revenue and improve attendee experiences. The company earns fees from managing venues and may share in profits from hosted events. Its client base includes municipalities, universities, and private venue owners, and its portfolio handles more than 20,000 events each year. What sets ASM Global apart is its large, worldwide footprint and the combination of two major industry players, creating a broad network and scalable operations, plus a centralized marketing platform that helps owners maximize event revenue. The company’s goal is to help venue owners operate successful, high-attendance events while growing revenue and expanding its global presence.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Los Angeles, CA
Founded
2019

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