Full-Time

Content Marketing Lead

Updated on 3/14/2025

Relay Financial

Relay Financial

201-500 employees

Online banking platform for small businesses

Compensation Overview

$140k - $170kAnnually

Senior, Expert

Remote in USA

Category
Content Strategy
Creative Writing
Content & Writing
Copywriting
Required Skills
Social Media
Data Analysis
Requirements
  • 6+ years of content marketing experience
  • Developed and led content teams that have driven measurable, impactful bottom-line growth
  • Creative storyteller with a focus on high-quality content
  • Analytical and able to use data to measure content impact
  • Incredibly organized with experience managing cross-functional initiatives
  • Builder, problem-solver, and cross-functional partner
  • Adaptable and able to handle change and uncertainty
  • Cares deeply about small businesses and their owners/operators
Responsibilities
  • Own Relay’s content strategy to position us in the market as the leading business banking solution for U.S.-based small businesses
  • Lead a team of content managers working in cross-functional groups to create impactful content that drives meaningful growth in registrations and approvals, high-quality lead capture, product utilization and increased brand awareness
  • Execute on mission-critical content projects that directly impact Relay’s company strategy and goals
  • Develop and optimize systems and processes for consistently creating valuable, high-quality content across various platforms, including digital, blogs, newsletters, webinars, video, social media, print, and experiential
  • Measure, analyze and report on the impact of Relay's content and use insights to shape strategy and make optimizations to drive better outcomes
  • Determine content and campaign-related KPIs and independently craft requirements for data reporting
  • Continuously maintain content quality, integrity and consistency across all marketing channels and touchpoints
  • Manage and coordinate external resources, such as freelance writers, designers, or agencies, to ensure timely delivery of high-quality content
  • Conduct ongoing research and customer interviews to inform industry-leading opportunities
  • Stay up-to-date on competitor content as well as content marketing and industry trends
  • Upskill team members across the organization on the value of content
Desired Qualifications
  • Experience working at a startup or high-growth environment
  • Experience building B2B brands

Relay Financial offers an online banking platform tailored for small businesses, consolidating various financial transactions like ACH transfers and payouts from services such as PayPal and Stripe into one easy-to-use interface. By partnering with Thread Bank, Relay Financial ensures secure deposits with FDIC insurance coverage up to $3,000,000 and provides competitive annual percentage yields (APYs). The platform operates on a subscription model, offering features like income tracking and automated bookkeeping to simplify financial management for business owners. Relay Financial's goal is to become an essential tool for small businesses, helping them optimize their financial operations.

Company Size

201-500

Company Stage

Series B

Total Funding

$50.2M

Headquarters

Toronto, Canada

Founded

2018

Simplify Jobs

Simplify's Take

What believers are saying

  • Relay secured $32.2 million in Series B funding for product development and expansion.
  • The rise of embedded finance allows Relay to enhance its platform's value proposition.
  • Relay's focus on cash flow clarity aligns with the growing demand for data-driven decisions.

What critics are saying

  • Increased competition from fintech startups could erode Relay's market share.
  • Economic downturns could decrease small business formation, impacting Relay's customer base.
  • Potential regulatory changes could increase compliance costs for Relay.

What makes Relay Financial unique

  • Relay offers up to 20 individual accounts for detailed income and expense organization.
  • Relay provides FDIC insurance coverage up to $3,000,000 through a deposit sweep program.
  • Relay integrates with accounting software like QuickBooks Online and Xero for seamless bookkeeping.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Company Equity

Paid Vacation

Paid Sick Leave

Parental Leave

Hybrid Work Options

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

2%

2 year growth

5%
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