Full-Time

Manager – B2B Marketing

Websites & Digital Retailing

Posted on 9/6/2024

Cars Commerce

Cars Commerce

1,001-5,000 employees

Online marketplace for buying and selling cars

Data & Analytics
Automotive & Transportation

Compensation Overview

$101.1k - $126.4kAnnually

Senior

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Bachelor’s degree or equivalent work experience
  • 7+ years of product marketing and sales enablement experience; people management experience preferred
  • SaaS, websites and/ or digital retailing experience with demonstrated ability to distill complex product and feature sets to simple concepts and messaging
  • Problem solving skills to identify the connective tissue between customers’ business challenges, our products and solutions, and our business goals
  • A collaborative mindset with the ability to sit at the intersection of many departments in our business and leverage that position to mobilize cross-functional teams to take on transformative challenges.
  • Analytical thinker, able to create a vision for demonstrating value propositions through a variety of marketing performance and user data, generating a wealth of Sales and Client data through team actions, and then leveraging that data to drive powerful recommendations for the business.
  • Excellent communication skills, with the ability to manage up, down and across
  • Strong written and verbal presentation skills with a confidence in speaking to large sales teams, external clients and mid-exec level.
  • A balance of organization and consistency with a creative flair for creating internal and external communications campaigns that drive results.
Responsibilities
  • Oversee the lifecycle of Dealer Inspire commercialized products for a customer base of 19k+ local retailers, major accounts and OEM programs
  • Understand the end product user and advocate for their needs and a simplified experience through every product we bring to market
  • Articulate product value propositions clearly, including metrics that demonstrate customers’ desired business outcomes
  • Guide development and distribution of case studies, sales playbooks, testimonials, and other seller tools to best enable our teams
  • Advocate internal and external customer needs within Cars Commerce internal cross-functional teams
  • Build strong relationships with partners across Product, Sales, Production, Comms and more to collaborate cross-functionally to drive the go-to-market efforts and feedback loops
  • Proactively identify and address complex issues related to the product lifecycle including feature parity, training gaps, communication breakdowns, and process inefficiencies.
  • Coordinate with the Marketing Operations and Creative & Production teams to develop campaigns and collateral that will truly resonate with our Sales, dealer and OEM audiences
  • Design feedback loops for continuous improvement
  • Monitor unit sales and revenue by product, identify roadblocks to success and work cross-functionally to eliminate them
  • Act as subject matter expert on our solutions for both sales audiences and key clients
  • Utilize data and feedback to assess sales confidence, the effectiveness of both enablement programs and key sales tools, and then prioritize the ongoing adjustments needed for our strategy

Cars Commerce operates as a digital marketplace in the automotive industry, connecting consumers who want to buy or sell cars with automotive businesses like dealerships and manufacturers. The platform provides consumers with essential information about vehicles, including product details, pricing, and seller locations, helping them make informed purchasing decisions. For automotive businesses, Cars Commerce offers insights and data on market trends and consumer behavior, which can enhance their sales strategies. The company generates revenue through advertising and subscription fees from these businesses for services like listings and access to consumer analytics. Cars Commerce aims to streamline the car buying and selling process, making it more efficient and user-friendly for both buyers and sellers.

Company Stage

IPO

Total Funding

N/A

Headquarters

Chicago, Illinois

Founded

1998

Simplify Jobs

Simplify's Take

What believers are saying

  • Integration of AI-driven chatbots enhances user experience with instant responses.
  • Growing demand for EV listings allows Cars.com to expand its EV-related content.
  • Personalized marketing through data analytics increases targeted advertising solutions.

What critics are saying

  • Emerging competitors like Cars24 threaten Cars.com's market share.
  • Cars24's scrappage scheme may attract environmentally conscious consumers away from Cars.com.
  • Increased competition for advertising revenue impacts Cars.com's profitability.

What makes Cars Commerce unique

  • Cars.com offers a two-sided marketplace for car buyers and sellers.
  • The platform provides comprehensive tools and data for informed car purchasing decisions.
  • Cars.com supports automotive businesses with market insights and consumer behavior data.

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