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Publicis Groupe

Runs advertising and digital transformation services

Influencer Manager - TikTok Shop

Growth & MarketingConfirmed live in the last 24 hours
Full-time$81.2k - $124.4k /yr

About the Job

Requirements

  • A bachelor's degree or related work experience, and at least 2 years of experience in the online marketing industry, ideally in digital performance, influencer, or social media marketing.
  • Professional experience with TikTok Shop.
  • Ability to communicate complex results clearly and effectively, with sound business judgment and competent command of digital marketing concepts.
  • Ability to implement varied tasks within designated time frames, deliver high-quality results, and contribute directly to the formation of client campaigns.
  • Ability to work across departments and divisions, build consensus, and deliver on stated objectives.
  • Proficiency with Microsoft Windows, Word, Excel, and PowerPoint.

Responsibilities

  • Manage and develop influencer relationships on behalf of advertisers by communicating expectations, sharing best practices, and disseminating content, offers, and promotions.
  • Develop and deliver client meeting agendas with the Campaign Manager for weekly campaign updates on influencer strategy and performance.
  • Participate in building and presenting strategy presentations and post-campaign insights.
  • Own influencer casting for each campaign, including discovery, negotiation, and media planning, while increasing campaign budgets and performance.
  • Optimize campaign results using best practices and insights by interpreting standard and custom reports.
  • Train and educate influencers on CJ tools and product solutions to optimize their success on the platform.
  • Coordinate with internal departments and client teams to manage campaign assets and deliverables.
  • Oversee casting and deliverables, coordinating between clients and partnerships to ensure timely execution against campaign workback schedules.
  • Be accountable for campaign targets and goals through reporting, recapping, and post-campaign analysis with support from an Analyst.
  • Build and deliver campaign briefs and implement partnership agreements as an influencer relationship manager for talent and talent management.
  • Enforce brand and program compliance, and communicate guidelines to the supporting Analyst.

Desired Qualifications

  • Knowledge of the CreatorIQ influencer platform.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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