DX Promo Manager Dairy - BCCA

Overview

• Lead the DX Promo agenda across BCCA (Belarus, Caucasus, Central Asia), driving promotional effectiveness through a unified promotion strategy, governance framework, and end-to-end planning and execution excellence. 
• DX Promo Manager will own the development of channel-specific promotional strategies across OT, TT, AFH, and E-commerce, ensuring promotional investments are aligned with commercial priorities, customer strategies, marketing initiatives, and long-term value creation.

Responsibilities

• Promotional Strategy & Planning

  • Develop and lead the promotional strategy across all sales channels.
  • Own promotional budget planning in partnership with Revenue Growth Management (RGM).
  • Ensure promotional plans are aligned with customer strategies, marketing initiatives, innovation launches, and annual business objectives.
  • Partner with Planning teams to identify promotional opportunities and mitigate commercial risks.

  Governance & Cross-Functional Leadership

  • Establish and manage end-to-end promotional planning and governance processes.
  • Define clear roles, responsibilities, and ways of working across Sales, Marketing, Finance, Supply Chain, RGM, and Planning teams.
  • Lead promotional review routines and support data-driven decision-making.

  Execution & Performance Management

  • Own and manage the promotional calendar across channels and customers.
  • Ensure timely and accurate execution of promotional campaigns through close collaboration with commercial and business development teams.
  • Lead monthly promotional reviews and re-planning activities based on business performance, customer needs, supply constraints, and market dynamics.
  • Monitor promotional performance, identify risks and opportunities, and implement corrective actions when needed.
  • Analyze competitor promotional activity and leverage insights to improve future plans.

  Promo Excellence & Capability Building

  • Lead post-promotion evaluation and identify opportunities to improve effectiveness and ROI.
  • Develop promotional standards, playbooks, and best practice guidelines.
  • Drive continuous improvement in promotional execution, investment effectiveness, and commercial capability.
  • Lead, coach, and develop the DX Promo team, fostering a culture of accountability, collaboration, and high performance.

Qualifications

• Higher education in Economics, Business, Finance, Marketing, or a related field.
• Minimum 5 years of FMCG experience across Commercial Planning, Revenue Growth Management, Sales Finance, Trade Marketing, Category Management, Commercial Excellence, or related functions.
• At least 2 years of people management experience.
• Strong understanding of promotional management, trade investment optimization, commercial planning, and business performance drivers.
• Proven track record of building processes and cross-functional ways of working in complex organizations.
• Strong analytical and commercial acumen with the ability to translate insights into business actions and recommendations.
• Excellent stakeholder management and influencing skills, with experience working across senior cross-functional teams.
• Advanced Excel and PowerPoint skills; experience with analytical and reporting tools (e.g., Power BI) is a plus.
• English and Russian proficiency at Upper-Intermediate level or higher.