The Principal Product Manager for Ads will help build the ad system to power the metaverse. You will redefine ads in the metaverse and build the system that enables businesses, brands and developers to reach their audiences in new and immersive ways. You will enter uncharted territory as you think of new ways for users to interact with brands and measure the value of that interaction. You will invent new ad formats that feel native and relevant in 3D immersive environments. You will create new approaches to complex problems such as keeping our users safe and their data secure.

You Are:

• Director/Principal Product Manager with history working on ad systems and/or performance marketing platforms with specific experience in ads delivery, optimization, measurement, quality, and/or fraud. You have worked with ML teams to predict performance and ad quality.
• Experienced with 6+ years of product management experience, with a Bachelor’s degree in Computer Science, Engineering, or a similar technical field.
• E2E owner of the product development life cycle from inception through planning to launch
• Opinionated and willing to make calls with limited information. Comfortable advocating for resources and operating in a dynamic, fluid organization. Able to drive alignment across executives.
• Technical, comfortable delving into product, platform and implementation details. Engage with engineering beyond just product and user experience needs, and design scalable solutions
• Metrics-driven, with proficiency in identifying, tracking and acting upon metrics using A/B testing methods. Experience identifying indicators and working with engineering and analytics on instrumentation and monitoring
• A close partner to engineering and design and proficient in building extremely detailed technical specifications or wireframes

You Will:

• Build and design the Roblox ad delivery and optimization system to deliver outcome based results.
• Own ad quality, including ad fraud, integrity, and moderation.
• Develop the strategy to enable ad measurement including audience insights and ad performance.
• Immerse yourself with our developer community to understand their needs for discovery and engagement. You will identify the most pressing and important problems for us to solve
• Push the team’s thinking about ad delivery and optimization to ensure that the ad system is designed to bring the most value to developers and advertisers
• Lead brainstorming, take these early ideas and iterate, experiment, and build. Defend your POV and adapt your ideas to bring the best result.
• Partner with other product, design and engineering teams at Roblox, and guide strategic understanding. Enroll other teams into your product vision and align roadmaps to ensure cohesive product functionality and value proposition.
• Use customer understanding and empathy to discover and determine the right problems and products we are pursuing. Comfortable working with a technical developer audience
• Balance and prioritize new features with existing backlog plans and align them with the product vision
• Report to the Senior Director Product, Monetization.

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