Retail Regional Sales Manager

About the Company 

For over 60 years, Branding Iron Holdings (“BIH”) has been producing high quality beef and pork products while delivering customized solutions to the food service and retail trade industries. With an eye to the future, BIH has put a strong focus on building internal talent and on leveraging unique product lines and national distribution to drive continued growth. Guided by a strong set of core values (Respect, Integrity and Stewardship), reflecting a culture of servant leadership at every level, BIH’s team works hard to foster a culture that embraces and builds meaningful, long-term relationships with both employees and its customer base. 

Position Summary: 

We are seeking a results-driven Retail Sales Manager to grow our protein business across assigned key retail accounts and regional chains. This is a dynamic, frontline commercial role responsible for identifying, pursuing, and converting sales opportunities into measurable revenue, distribution, and share gains. You will be expected to challenge assumptions, uncover white space, and push the business forward—owning the strategies that lead to new item wins, expanded distribution, stronger promotions, and improved shelf performance. 

Analyze insights to uncover whitespace to push the business forward — that lead to new item wins, expanded distribution, strong promotions, and improved shelf performance.  Success requires a hunter mentality combined with strong analytical capabilities to help the team win at the shelf, build lasting customer partnerships, and outperform the competition across diverse retail environments. You will play a critical role in new business development, regional trend identification, competitive intelligence, and cross-functional execution that drives sustainable, profitable growth for our protein platform. 

We value individuals who take full ownership of growth—who don’t just report on the business but actively shape it through initiative, insight, and disciplined execution.  

Remote position and flexible location in Western United States , with access to a major airport. 

Responsibilities: 

Success in this role means consistently delivering these core responsibilities: 

1. Own the identification, pursuit, and execution of revenue-driving opportunities across assigned key retail accounts—including distribution gains, assortment expansion, pricing optimization, promotional effectiveness, and new customer acquisition in Retail Food channels. 
2. Develop and execute customer-specific growth strategies, including line reviews, modular resets, and targeted promotional planning. 
3. Proactively identify gaps (out-of-stocks, lost distribution, underperforming SKUs) and drive corrective action with urgency and data-backed recommendations. 
4. Transform POS, inventory, syndicated data (Nielsen, Circana/IRI, Retail Link, Luminate), and market insights into clear, compelling selling stories that win business, influence customer decisions, and support fact-based negotiations. 
5. Track, optimize, and measure trade spend. 
6. Monitor competitive activity at the shelf and in-market; identify threats and develop/implement actionable counter-strategies. Capture and disseminate competitive intelligence and regional trends to inform strategy. 
7. Monitor key performance metrics: velocity, fill rate, in-stock performance, trade spend, and overall profitability for assigned accounts. 
8. Collaborate cross-functionally (Sales, Supply Chain, Demand Planning, Finance, Marketing, QA) to ensure flawless execution against customer commitments and to coordinate activities among vendors and internal teams. 
9. Leverage advanced analytics, retail platforms, and tools to accelerate decision-making and uncover hidden growth opportunities. 
10. Organize and actively participate in Business Reviews; monitor account health and support collection activities as needed.  Attend trade shows, seminars, and customer meetings to build relationships and identify new opportunities. 
11. Manage broker partners for assigned key accounts through coaching on product knowledge, category analytics, promotional execution, motivation, goal setting, and sales best practices. 

Skills and Competencies 

• Hunter Mentality: Strong bias for action, results, and proactive new business development. Self-starter who identifies and pursues opportunities with urgency. 
• Commercial Instincts: Understands how to simultaneously drive revenue growth, margin improvement, and market share in a competitive protein category. 
• Influential Communicator: Builds credibility and trust with internal teams, broker partners, and customer buyers at all levels. Clear, confident, and persuasive. 
• Analytical + Execution Focus: Strong data skills paired with relentless focus on turning insights into action and measurable outcomes. 
• Entrepreneurial & Adaptable: Thrives in fast-paced, dynamic environments. Rolls up sleeves, solves problems collaboratively, and embraces ownership of growth. 
• Collaborative Leader: High energy, transparent, and team-oriented.  
• Strategic Agility: Balances day-to-day execution with longer-term thinking. Identifies regional trends, educates the organization, and contributes to multi-year growth planning. 

Minimum Qualifications 

• Bachelor’s degree in business, analytics, or related field. 
• Minimum of 5 years of experience in retail sales, category management, or sales analytics, ideally supporting large national retailers and/or regional grocery chains. 
• Strong command of Excel and PowerPoint, with the ability to translate data into persuasive, sales-driven narratives. 
• Proven track record of delivering distribution gains, new item wins, promotional lift, and sustainable share growth. 
• Experience with retail data platforms such as Retail Link, Luminate, Nielsen, Circana/IRI, or similar tools strongly preferred. 
• Familiarity with CRM, trade promotion management tools, and broker network management. 
• Experience in protein, meat, or perishable categories is highly preferred. 
• Protein, meat, or perishable category experience highly preferred.  
• Ability and willingness to travel 30–40% for customer engagement, market visits, trade shows, and industry events. Valid driver’s license and clean driving record required. 

Benefits Overview 

Base salary ( $110,000- $140,000/annually) is one component of a competitive compensation package for employees. Full benefits package, including medical/ vision/ dental/life insurance, 401(k) with company match, and paid time off. We take into consideration a variety of factors including, but not limited to, skills, abilities, experience, education, credentials, and internal equity when determining the base salary offered. Roles are eligible for additional rewards including an annual incentive program based on individual and company performance.

Branding Iron Holdings is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, age, gender identity or expression, sex, sexual orientation, pregnancy, marital status, disability, veteran status, religion, national origin, or any other characteristic protected by applicable equal employment opportunity laws.