Senior CRM Specialist
Posted on 3/26/2024
Farfetch

1,001-5,000 employees

Online luxury fashion retail platform
Company Overview
Farfetch's mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.

Company Stage

N/A

Total Funding

$1.7B

Founded

2007

Headquarters

, United Kingdom

Growth & Insights
Headcount

6 month growth

-14%

1 year growth

-13%

2 year growth

-15%
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
Marketing
Data Analysis
Excel/Numbers/Sheets
CategoriesNew
Social Media
Social Media Marketing
Social Media Strategy
Requirements
  • Experience working with Oracle/ Responsys or similar Tier 1 Email Service Provider
  • Comfortable in presenting to senior stakeholders and using data and insight to explain decisions with excellent communication skills
  • Confident manipulating performance data and turning it into actionable insights (proficient using excel)
  • Comfortable working under pressure, and able to work reactively based on changing business needs; someone with high energy
  • Exceptionally well organised with strong attention to detail
  • Desire to drive forward change and optimisations for a crucial, growing business function
Responsibilities
  • Designing weekly calendar with a strategic approach to meet commercial targets
  • Planning and executing CRM campaigns, including email, push, in-app messaging, and SMS
  • Briefing campaigns to stakeholders in online merchandising, creative, linguistics, marketing production, and analytics teams
  • Building campaigns and programs within the 3rd party ESP (Responsys)
  • Proofing and deploying campaigns in a timely fashion with a high degree of accuracy
  • Segmenting communications to relevant audiences based on membership status, preferences, demographics, and other attributes
  • Optimizing campaigns through continuous test & learn activity
  • Monitoring and reporting on CRM campaign performance and trends
  • Liaising with local teams and media monetization teams to support regional priorities and advertising placements within the CRM calendar
  • Supporting the development of personalized and automated CRM campaigns
  • Reviewing analysis and reporting for CRM activity and making recommendations based on results
  • Liaising with wider team members to launch new growth-driving initiatives
  • Working in a fast-paced and reactive environment to drive CRM performance