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Another cable TV channel is shutting down, Roku's new 15.3 update, & more - your top Cord Cutting stories from the past week. August 15, 2026 In the rapidly evolving world of television and streaming, the past week has delivered a series of developments that highlight both the challenges facing traditional cable providers and the expanding options available to those who have cut the cord. These four stories stand out as the most significant for viewers seeking alternatives to expensive cable packages, underscoring a broader industry shift toward free content, software improvements, and financial pressures on legacy operators. One of the most notable changes involves the permanent shutdown of Spectrum Sports Hawaii. This dedicated cable channel, which had long served as a key source for local athletic coverage in the islands, has ceased operations entirely. The closure stems from the University of Hawaii moving its sports broadcasts to Hawaii News Now under a new multiyear agreement. That partnership ensures extensive coverage of football, basketball, volleyball, and other sports, now available free over the air on K5 and through a dedicated streaming channel. The arrangement brings greater accessibility to fans across the state without requiring a cable subscription. While Spectrum continues to operate its OC16 channel for high school sports and other local programming, the end of Spectrum Sports Hawaii marks the conclusion of a partnership that dated back to 2011 and traces its broader roots to cable access programming that began in the 1970s. The shift reflects a wider trend in which university athletics prioritize broader reach and revenue potential over exclusive cable deals. Meanwhile, Roku has expanded its free live television lineup on The Roku Channel by adding six new channels available to users of Roku TVs and streaming players. These additions include CW Pwede WWE on channel 5247, which focuses on wrestling and related sports entertainment content; Cindietv on 1025, offering independent films and international cinema; Real American Voice in E3 on 925 for news and commentary; LATiunus on 924 with Latin-focused programming; Danny Duncan TV on 580 featuring comedy and lifestyle material from online creators; and AMP on 577 centered on music and performance content. Viewers can access these feeds directly through the live TV guide or by searching for the channel numbers or names, with no extra subscription required beyond the ad-supported model. This update continues Roku's pattern of regularly refreshing its free linear offerings to appeal to diverse audiences, from sports fans to those seeking Spanish-language or independent content. The Roku Channel itself has grown substantially since its 2017 launch as a free service, now ranking among leading ad-supported platforms thanks to its extensive library of on-demand titles and hundreds of live channels. Financial uncertainty also loomed large for traditional cable, as Optimum, one of the largest broadband and cable providers in the United States, faces mounting pressure that could lead to a bankruptcy filing. The company, formerly known as Altice USA, carries more than $25 billion in consolidated net debt. Significant portions mature in the coming years, including about $6.3 billion due in 2027. Filings have indicated that Optimum lacks sufficient cash or projected cash flows to meet these obligations without additional measures, prompting credit rating agencies to issue low ratings with negative outlooks. In response, the company has restructured certain assets into unrestricted subsidiaries and raised new capital through preferred equity. Second-quarter results showed revenue declines and ongoing broadband and video subscriber losses, though mobile services and fiber expansion provided some bright spots. Analysts view the 2027 debt deadlines as a critical juncture, with the possibility of Chapter 11 proceedings if negotiations with creditors do not yield a comprehensive solution. This situation follows other industry examples of financial strain and highlights the ongoing difficulties cable operators face amid competition from streaming and alternative broadband technologies. Finally, Roku has begun a limited rollout of its OS 15.3 software update to select televisions and streaming players. Although still primarily associated with the developer beta program, the update has reached some consumer devices. The changes focus heavily on tools for channel developers rather than immediate consumer-facing features. Updates include greater control over caption placement in non-fullscreen video scenarios, support for higher-precision double values in SceneGraph fields, new type-checking functions in BrightScript, ordered value retrieval from associative arrays, more precise timing measurements, and improved image handling for rotations and scaling around custom points. These enhancements aim to enable more advanced applications and polished user experiences over time. The gradual distribution follows Roku's typical approach of testing stability across hardware before a wider push, with devices generally receiving updates automatically when connected to the internet. Taken together, these stories illustrate the dual forces reshaping home entertainment. Traditional cable continues to confront channel closures and severe financial pressures, while platforms like Roku strengthen free viewing options and refine the underlying technology that powers modern streaming devices. For cord cutters, the developments point to an increasingly robust ecosystem of no-cost live channels, improved software, and greater accessibility to local sports content that was once locked behind subscriptions. As the industry adapts, viewers stand to benefit from more choices and fewer barriers to the programming they want. Please add Cord Cutters News as a source for your Google News feed HERE. You can watch today's top cord cutting stories on its YouTube channel HERE. Please follow Cord Cutters News on Facebook and X for more news, tips, and reviews. Need cord cutting tech support? Join its Cord Cutting Tech Support Facebook Group for help.

Magnite targets CTV growth with Walmart, Samsung partnerships and AI ad tools. August 15, 2026 Key points. * Magnite is targeting connected-TV growth through partnerships with major platforms and media companies, including Disney, Roku, Fox and Netflix, while positioning itself as a key programmatic access point for CTV inventory. * New opportunities with Walmart and Samsung could expand future revenue: Walmart is using Magnite to distribute its user data across inventory sources, while Samsung selected Magnite to provide ad-serving technology for its TV home screen. Neither contributed revenue as of the second quarter. * Magnite is developing AI-driven advertising tools, including Magnite Orchestration, to automate buyer, seller and mediation workflows. Management raised its EBITDA-margin guidance to at least 37% and is also reducing infrastructure costs through a hybrid on-premises and cloud model. * MarketBeat previews the top five stocks to own by September 1st. Magnite NASDAQ: MGNI is positioning itself as a key infrastructure provider for programmatic connected-TV advertising as streaming platforms, television manufacturers and commerce-media businesses seek technology partners to manage inventory, data and demand, according to Head of Investor Relations Nick Kormeluk. Speaking at BofA Global Research's small- and mid-cap executive insights event, Kormeluk described Magnite as a supply-side platform that helps publishers sell digital advertising inventory by connecting it with demand from advertisers. The company operates across connected TV, mobile applications and web, digital out-of-home and other channels, though Kormeluk emphasized the company's CTV opportunity. CTV relationships and market concentration. Kormeluk said connected-TV inventory is more concentrated than traditional open-web advertising, with about 30 large global partners representing roughly 80% of global inventory. He said Magnite has relationships with all of those partners except YouTube and has become a primary access point for buyers seeking CTV inventory. He said the company's relationships with partners including Disney, Roku, Fox and Netflix have expanded over time. Rather than serving solely as another bidder for inventory, Magnite seeks to provide technology for ad serving, mediation, demand generation, yield management, identity and audience creation. "We have shown that we are that partner that can execute and bring people to the programmatic market," Kormeluk said. Kormeluk also said the company's CTV relationships have created a "halo effect" in its broader digital-video-plus, or DV+, business. He cited commerce-media partners including United Airlines, Pinterest, Best Buy, Redfin, RE/MAX, Expedia and PayPal, saying Magnite now has 21 partners relying on it exclusively as their programmatic partner. Walmart and Samsung opportunities. Among recent partnerships, Kormeluk discussed Walmart's expanding advertising ambitions following its Vizio acquisition plans and its announced purchase of demand-side platform Vibe. He said Walmart has tapped Magnite to help make its user data available not only on Vizio inventory but also across other inventory sources. Discover more Space stocks report Stock ratings screener Kormeluk said the opportunity with Walmart was not contributing to Magnite's results as of the second quarter and characterized it as a future growth opportunity. He also highlighted Magnite's win to provide ad-serving technology for Samsung's television home screen. Kormeluk said Samsung had historically sold that inventory through direct sales and insertion orders rather than through an ad server. Magnite won the business through a request-for-proposal process, he said. Samsung has the largest global installed base of smart TVs, according to Kormeluk, who added that home-screen advertising can account for as much as 30% of advertising revenue for other TV original equipment manufacturers. He said the Samsung home-screen opportunity similarly had not contributed revenue in the second quarter. Data, curation and AI workflows. Kormeluk said data activation is increasingly shifting toward the supply side because CTV publishers have greater control over user identifiers and data matches than publishers in the fragmented open-web market. Magnite does not charge publishers directly for using their first-party data, he said, but the data can help generate higher CPMs by improving advertisers' ability to target desired audiences. Magnite can also help partners monetize data beyond their owned-and-operated properties. Kormeluk cited LG's automatic content recognition data as an example, saying Magnite can help sell that data for use across non-LG inventory and share the resulting revenue with the partner. The company is also developing agentic advertising capabilities through products including Magnite Orchestration. Kormeluk said the technology is intended to reduce friction in advertising workflows that have traditionally relied on APIs and manual configuration. He said the platform can support buyer agents, seller agents and mediation agents while also providing infrastructure for privacy protections, payment workflows and inventory monetization. Magnite is targeting agency spending still conducted through insertion orders, which Kormeluk described as a process that can take weeks to develop, test and refine. He said Magnite's tools can complete comparable testing and creative refinements in minutes. Growth priorities and margin outlook. Kormeluk said Magnite's core operating priority is to grow advertising spend and revenue rather than pursue take-rate expansion. He said the company aims to add services and inventory opportunities for publishers while maintaining a cost structure that makes outsourcing to Magnite more attractive than building technology internally. He said the company has raised its EBITDA-margin guidance three times during the year, most recently to at least 37%. Kormeluk said Magnite's second-quarter top-line beat of $10 million translated into an $8 million EBITDA beat, which he said reflected the company's expected high incremental flow-through once revenue growth exceeds 10%. Magnite is also focused on reducing its cost per impression, he said. The company has moved portions of its CTV infrastructure to a hybrid model, using on-premises systems for predictable volume and cloud capacity for demand spikes. Kormeluk said the company has reduced cost per impression by strong double-digit percentages annually. On investor concerns, Kormeluk said the main question centers on the outlook for DV+. Open-web advertising faces pressure, while mobile app, streaming, audio, digital out-of-home and commerce media have healthier trends, he said. He characterized the near-term DV+ outlook as generally flat, while arguing that faster-growing parts of the business should become a larger portion of the mix over time. About Magnite (NASDAQ:MGNI). Magnite, Inc NASDAQ: MGNI operates as an independent sell-side advertising platform that enables publishers and digital media owners to monetize their inventory through programmatic advertising. Formed in 2020 through the merger of Rubicon Project and Telaria, Magnite combines technologies for desktop, mobile, connected television (CTV) and digital out-of-home (DOOH) ad exchanges. The company provides an end-to-end solution designed to help media owners optimize yield across open marketplaces, private marketplaces and programmatic guaranteed deals. At the core of Magnite's offering is its supply-side platform (SSP), which connects publishers' ad impressions to demand-side platforms (DSPs) through real-time bidding (RTB). This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Continue following MarketBeat Before you consider Magnite, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. 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