About Us:

Paytm is India’s leading mobile payments and financial services distribution company. A pioneer of the mobile QR payments revolution, Paytm builds technology that enables small businesses and consumers to participate in the digital economy. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology.

About the team:

Paytm is witnessing a broad growth across our platform as we continue to register increased adoption of our Recharges & Utility products. The business is driven by data science and analytics, providing data driven solutions. It's one of the core business category of Paytm.

About the Role:

We’re looking for a high-agency, execution-focused Growth Manager to drive scalable and sustainable growth for Paytm Postpaid. This is a hands-on role centered on owning and running growth campaigns end-to-end, from increasing awareness and reach, to improving conversion, retention, and monetization.

You will own campaign execution end-to-end, while staying close to key business questions such as:

* Where is the funnel leaking?

* Which cohorts are behaving differently?

* What are the biggest levers to grow loan disbursals?

* Which user journeys or product flows are broken or inefficient?

If you enjoy owning campaigns end-to-end, working at the intersection of marketing, product and user behavior, and care about solving real-world problems for India’s consumers, we’d love to hear from you.

Key Responsibilities:

* Own end-to-end planning and execution of growth campaigns across channels (in- app, push, SMS, email) to drive Postpaid awareness, activation, and usage.

* Discover and define user cohorts that behave differently (e.g., by credit score

availability, session intensity, geography, product interaction)

* Identify opportunities to increase visibility (impressions), CTR, conversion, and engagement using experiments, segmentation, and campaign innovation.

* Run and evaluate growth experiments (A/B tests, control groups) to find what works,and scale it through campaigns.

* Partner with Product and Business teams to improve in-app journeys, address drop-offs, and reduce friction in loan application flow.

* Own and drive CLM / CRM campaigns end-to-end — from strategy and creative briefing to deployment, monitoring, and course-correction — for retargeting, education, and engagement, always with a lens of outcome-based impact.

* Use tools like SQL and Looker to build dashboards and track campaign and funnel performance at a high level.

* Continuously track funnel health, campaign effectiveness, and market trends to propose new strategic bets.

* Use AI to FastTrack ops, improve efficiency and unlock growth.

Requirements:

* 4 to 6 years of experience in a growth, campaign management, or product marketing role, preferably in fintech, e-commerce, or consumer tech.

* Working understanding of user funnels, segmentation, and basic attribution — enough to use data to inform campaign decisions.

* Hands-on experience with analytics tools like SQL, Looker, or Amplitude; and

engagement tools like CleverTap or MoEngage.

* Ability to generate and test hypotheses using data, and translate insights into product or marketing actions.

* Comfortable working cross-functionally with design, content, product, analytics, and business teams.

* Excellent problem-solving skills, structured thinking, and a bias toward

experimentation and measurement.

* Self-starter with the ability to thrive in a fast-paced, ambiguous environment.

Bonus Skills:

* Working knowledge of Figma or other design tools to create quick mocks and iterate fast with content/design teams

* Experience in lending, banking, or regulated products

* Strong storytelling skills, ability to synthesize data and findings into clear growth narratives

Why join us

1. A collaborative output driven program that brings cohesiveness across businesses through technology.

2. Improve the average revenue per use by increasing the cross-sell opportunities.

3. A solid 360 feedback from your peer teams on your support of their goals.

4. Respect, that is earned, not demanded from your peers and manager.

Compensation:

If you are the right fit, we believe in creating wealth for you.

With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

Paytm Labs

Growth Manager - Postpaid

About the Job

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Paytm Labs

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