Senior Manager, Data Science

The Team: 

Marketing Science is part of Upstart’s Growth, Product, and Ops Analytics team. We help answer two important questions: Is our marketing working, and where should we invest next?

Our analysts and data scientists partner closely with growth marketing across every channel that brings borrowers to Upstart, including direct mail, paid search and social, video, mobile, email, brand campaigns, and lending partnerships. Within each channel, the team identifies what’s working and how to improve it. Across channels, we help determine how to allocate spend and understand how channels influence one another.

At Upstart, a marketing dollar creates value when it reaches someone our AI models approve who goes on to take out a loan. That means our work goes well beyond clicks. Because we can see the full journey from first touch to funded loan, we can measure marketing against the outcome that matters, not just a proxy.

As the Senior Manager for our Marketing Data Science team, you’ll lead this team and work directly with Upstart’s marketing leaders. You’ll be a thought partner, helping the business make decisions that are best for Upstart. We’re looking for an experienced data science and analytics leader who can expand the team’s impact on our growth.

How you’ll make an impact

• Lead a team of analysts and data scientists embedded across marketing channels, with end-to-end ownership of their work.
• Make experimentation central to the team’s approach: prioritize high-value tests across channels and ensure the findings inform what marketing does next.
• Guide the team in understanding why channel performance changes and translating those insights into clear, actionable recommendations.
• Encourage proactive analysis that surfaces emerging risks and opportunities before stakeholders ask.
• Set a high bar for measurement, including incrementality testing and attribution, and ensure the team delivers rigorous, high-quality work.
• Partner with marketing, finance, and product leaders to shape the team’s roadmap, bringing business context back to the team so it can focus on the right problems.
• Hire, develop, and retain a strong team that marketing leaders see as a trusted partner, not just a reporting service.

Minimum Qualifications 

• 10+ years of experience in data science and analytics, including 5+ years managing teams of analysts and data scientists.
• Technical depth across the core work of marketing analytics and data science, including reporting, experimentation, causal inference, and attribution, plus the judgment to choose the right approach for each question.
• Working knowledge of SQL and Python, with the ability to review your team’s work directly.
• A track record of hiring strong talent and helping people grow into more senior roles.
• Strong judgment in ambiguous, greenfield areas: the ability to frame questions the business hasn’t asked yet and assess whether they’re worth pursuing.
• Clear written and verbal communication with marketing, finance, product, and technical audiences, and the confidence to tell senior leaders when the evidence doesn’t support a plan.

Preferred Qualifications

• An exceptional candidate will also have:

  • A PhD or master’s degree in statistics, economics, computer science, or another quantitative field.
  • Experience incorporating AI tools into a team’s analysis and reporting workflows.

Position location This role is available in the following locations: Remote 

Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

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United States | Remote - Anticipated Base Salary Range 195300 - 270400 USD
Canada | Remote - Anticipated Base Salary Range 182800 - 230000 CAD