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MrBeast

YouTube-driven entertainment brand with food ventures

Data Science Lead - Global Creator Platform

Data ScienceConfirmed live in the last 24 hours
Full-timeNew York, NY, USAIn-person

About the Job

Requirements

  • At least 7 years of professional experience in data science, advertising measurement, or a similar analytics role, with a strong emphasis on experiments that shipped and influenced decisions.
  • Ability to independently scope, execute, and communicate analytical work in ambiguous environments with limited existing infrastructure.
  • Proficiency in Python or R for statistical analysis and modeling, and fluency in SQL.
  • Experience with data collection, application programming interfaces, and integration requirements across digital platforms.
  • Practical working knowledge of incrementality testing, causal inference fundamentals, and the limits of last-click attribution.
  • Experience in a platform creator-monetization or partnerships team, a measurement, incrementality, or marketing mix modeling vendor, or an in-house or agency brand measurement team running creator or influencer programs.
  • Strong communication and data presentation skills for varied stakeholders.
  • Bachelor's or Master's Degree in Data Science, Statistics, Mathematics, Computer Science, or a related field.

Responsibilities

  • Help run initial campaigns and design tests that produce useful answers within weeks, refining the methodology with each iteration.
  • Build the measurement playbook using holdouts, geo-experiments, matched markets, retargeting studies, and creative variant testing, selecting the appropriate method for each question.
  • Partner with buy-side operators on retargeting strategy, turning campaign exposure data into audiences and quantifying audience value.
  • Translate findings into brand-facing case studies and internal product decisions, iterating to improve subsequent sales conversations and product bets.
  • Drive adoption of measurement frameworks across sales, creator partnerships, and leadership.
  • Work directly with creators, creative leads, sales, and engineering to generate and evaluate hypotheses about what makes sponsored content convert, including pacing, placement, calls to action, and narrative integration.
  • Determine where creator data should and should not flow and identify the platform's long-term advantage.
  • Establish measurement foundations for experimentation, attribution, and campaign performance analysis, including instrumentation, core datasets, and data quality standards.
  • Design and ship the platform's first incrementality studies across early brand campaigns.
  • Author a measurement playbook for use by the sales team in brand conversations.
  • Establish baseline metrics for leadership to evaluate creator-brand match quality and platform return on investment.
  • Build the foundation of a quantitative practice.

Desired Qualifications

  • Experience with cross-platform measurement, including quantifying lift when the same campaign runs on YouTube, TikTok, and Meta.
  • Experience shipping a geo-experiment or matched-market test in production and evaluating experimental design quality.
  • Experience working closely with creators or talent and understanding the importance of the creative aspects of measurement.

About the Company

MrBeast

YouTube-driven entertainment brand with food ventures

MrBeast creates digital media content on YouTube featuring large-scale challenges, giveaways, and philanthropy. Its products extend into food and consumer goods: MrBeast Burger operates as a virtual restaurant that uses partner kitchens to fulfill online orders, and a line of chocolate products. The business earns through YouTube ad revenue, brand sponsorships, merchandise sales, and profits from its food and beverage ventures. The model relies on video content to attract a global, young audience and to drive demand for its store-brand offerings and sponsorships, then monetizes across media, merchandise, and meals. The company differentiates itself by high-stakes, participatory content and a clear philanthropic angle, along with diversified revenue streams beyond advertising. The goal is to entertain a worldwide audience while funding charitable initiatives and pursuing sustainable growth across media and consumer products.

Company size
1,001-5,000
Company stage
Growth Equity (Non-Venture Capital)
Total funding
$300M
Headquarters
Greenville, NC
Founded
2012

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