GenAI Influencer Marketing Manager

Role: GenAI Influencer Marketing Manager

Location: Jakarta, Indonesia

About the role:

This is an opportunity to join OLIVER's in-house studio embedded with brand teams, as an Influencer Marketing Manager delivering high-impact influencer campaigns for one of beauty's most exciting brands.

The beauty space moves fast from hero product launches to viral skincare moments. Based in Indonesia, you'll build and lead influencer strategies that connect authentically with beauty consumers across social platforms, identifying the right voices from macro talent to niche micro-creators to drive awareness, engagement, and commercial results.

We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.

As Influencer Marketing Manager, you'll lead end-to-end influencer campaign development across the beauty portfolio spanning skincare, makeup, fragrance, and haircare. You'll manage relationships, direct creative briefs, oversee budgets, and track performance with rigour. This is a role for someone who knows the beauty influencer ecosystem inside out, stays ahead of platform and trend shifts, and brings both creative instinct and analytical precision to every campaign.

What you will be doing:

• Strategy and Campaign Development
• Develop and execute influencer marketing strategies aligned to brand objectives, product launches, and seasonal campaigns across the beauty portfolio
• Lead campaign ideation from brief through to activation, ensuring creative consistency and commercial focus
• Identify emerging beauty trends from skincare rituals to viral makeup moments and translate these into proactive influencer opportunities
• Collaborate with the wider marketing, creative, and social teams to integrate influencer activity across paid, owned, and earned channels
• Influencer Sourcing and Relationship Management
• Build and maintain a tiered network of influencer partners — macro, micro, and nano — across TikTok, Instagram, YouTube, and Pinterest
• Lead influencer outreach, negotiation, and contracting, ensuring alignment on creative direction, deliverables, and timelines
• Serve as the primary contact between the brand and its influencer partners, cultivating long-term ambassador relationships
• Attend relevant industry events, beauty showcases, and brand activations to expand the influencer network and stay connected to the beauty community

Content and Creative Direction

• Develop content briefs that inspire authentic, platform-native influencer content — including tutorials, GRWM (Get Ready With Me), reviews, unboxings, and product integrations
• Review influencer content to ensure it is on-brand, compliant with beauty claim guidelines, and meets platform standards
• Partner with the design and social teams to amplify influencer content across owned and paid channels

Budget and Campaign Management

• Manage project-level campaign budgets including influencer fees, content production costs, and paid amplification spend
• Raise purchase orders, manage invoicing, and track reconciliation against forecast
• Source and negotiate with influencer talent, agencies, and production partners to maximise value without compromising creative quality
• Flag budget risks early and provide regular spend updates to stakeholders

Performance and Reporting

• Define campaign KPIs and track performance across reach, engagement, conversions, and earned media value
• Use analytics platforms — including AI-powered tools — to generate insights and optimise campaigns in real time
• Produce clear, data-led performance reports and present findings and recommendations to internal stakeholders

Compliance and Best Practice

• Ensure all influencer content complies with relevant advertising standards (ASA, FTC, or market-equivalent) and beauty product claim regulations
• Maintain transparency across influencer partnerships and ensure disclosure requirements are met on all platforms

Gen AI and Agentic Thinking

• Use Gen AI tools to enhance influencer discovery, campaign planning, content briefing, and performance analysis
• Apply an agentic mindset to campaign delivery — breaking complex, multi-channel activations into clear workflows and identifying the most efficient path to execution
• Critically evaluate AI-generated outputs, maintaining human oversight on creative quality, brand alignment, and compliance
• Stay current with AI tools relevant to influencer marketing and the beauty space, and share learnings with the broader team

What you need to be great in this role:

• Proven experience leading influencer marketing campaigns, ideally within beauty, skincare, personal care, or adjacent consumer categories
• Deep knowledge of the beauty influencer landscape — from TikTok creators and Instagram beauty communities to YouTube reviewers and emerging platform voices
• Strong understanding of beauty influencer content formats: tutorials, GRWM, product reviews, integrations, and live commerce
• Experience with influencer and analytics platforms such as Traackr, CreatorIQ, Brandwatch, Sprout Social, TapInfluence, or similar
• Proficiency in analytics tools (Google Analytics, social platform analytics, or equivalent), with the ability to translate data into clear, actionable insights
• Experience managing project-level budgets, including influencer fee negotiation, purchase orders, invoicing, and reconciliation
• Familiarity with advertising standards and beauty claim regulations relevant to your market
• Strong written and verbal communication skills — confident producing influencer briefs, campaign proposals, and performance reports
• Excellent relationship-building and stakeholder management skills
• Organised and proactive, with the ability to manage multiple campaigns and partners simultaneously

Gen AI & Agentic Thinking

• Proficiency with Gen AI tools (such as ChatGPT, Perplexity, or AI-powered influencer discovery and analytics platforms) to improve strategy, briefing, and reporting
• Experience building personal AI workflows to increase efficiency in research, content development, and campaign analysis
• Agentic approach to campaign delivery — able to break down complex, multi-channel activations and identify the most efficient path forward
• Ability to critically evaluate AI outputs and apply sound human judgment to creative, commercial, and compliance decisions
• Curiosity about how AI is reshaping influencer marketing, beauty consumer behaviour, and content creation

Req ID: 18474

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