Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: GenAI Influencer Marketing Manager

Location: Jakarta, Indonesia

About the role:

This is an opportunity to join OLIVER's in-house studio embedded with brand teams, as an Influencer Marketing Manager delivering high-impact influencer campaigns for one of beauty's most exciting brands.

The beauty space moves fast from hero product launches to viral skincare moments. Based in Indonesia, you'll build and lead influencer strategies that connect authentically with beauty consumers across social platforms, identifying the right voices from macro talent to niche micro-creators to drive awareness, engagement, and commercial results.

We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.

As Influencer Marketing Manager, you'll lead end-to-end influencer campaign development across the beauty portfolio spanning skincare, makeup, fragrance, and haircare. You'll manage relationships, direct creative briefs, oversee budgets, and track performance with rigour. This is a role for someone who knows the beauty influencer ecosystem inside out, stays ahead of platform and trend shifts, and brings both creative instinct and analytical precision to every campaign.

What you will be doing:

Strategy and Campaign Development
Develop and execute influencer marketing strategies aligned to brand objectives, product launches, and seasonal campaigns across the beauty portfolio
Lead campaign ideation from brief through to activation, ensuring creative consistency and commercial focus
Identify emerging beauty trends from skincare rituals to viral makeup moments and translate these into proactive influencer opportunities
Collaborate with the wider marketing, creative, and social teams to integrate influencer activity across paid, owned, and earned channels
Influencer Sourcing and Relationship Management
Build and maintain a tiered network of influencer partners — macro, micro, and nano — across TikTok, Instagram, YouTube, and Pinterest
Lead influencer outreach, negotiation, and contracting, ensuring alignment on creative direction, deliverables, and timelines
Serve as the primary contact between the brand and its influencer partners, cultivating long-term ambassador relationships
Attend relevant industry events, beauty showcases, and brand activations to expand the influencer network and stay connected to the beauty community

Content and Creative Direction

Develop content briefs that inspire authentic, platform-native influencer content — including tutorials, GRWM (Get Ready With Me), reviews, unboxings, and product integrations
Review influencer content to ensure it is on-brand, compliant with beauty claim guidelines, and meets platform standards
Partner with the design and social teams to amplify influencer content across owned and paid channels

Budget and Campaign Management

Manage project-level campaign budgets including influencer fees, content production costs, and paid amplification spend
Raise purchase orders, manage invoicing, and track reconciliation against forecast
Source and negotiate with influencer talent, agencies, and production partners to maximise value without compromising creative quality
Flag budget risks early and provide regular spend updates to stakeholders

Performance and Reporting

Define campaign KPIs and track performance across reach, engagement, conversions, and earned media value
Use analytics platforms — including AI-powered tools — to generate insights and optimise campaigns in real time
Produce clear, data-led performance reports and present findings and recommendations to internal stakeholders

Compliance and Best Practice

Ensure all influencer content complies with relevant advertising standards (ASA, FTC, or market-equivalent) and beauty product claim regulations
Maintain transparency across influencer partnerships and ensure disclosure requirements are met on all platforms

Gen AI and Agentic Thinking

Use Gen AI tools to enhance influencer discovery, campaign planning, content briefing, and performance analysis
Apply an agentic mindset to campaign delivery — breaking complex, multi-channel activations into clear workflows and identifying the most efficient path to execution
Critically evaluate AI-generated outputs, maintaining human oversight on creative quality, brand alignment, and compliance
Stay current with AI tools relevant to influencer marketing and the beauty space, and share learnings with the broader team

What you need to be great in this role:

Proven experience leading influencer marketing campaigns, ideally within beauty, skincare, personal care, or adjacent consumer categories
Deep knowledge of the beauty influencer landscape — from TikTok creators and Instagram beauty communities to YouTube reviewers and emerging platform voices
Strong understanding of beauty influencer content formats: tutorials, GRWM, product reviews, integrations, and live commerce
Experience with influencer and analytics platforms such as Traackr, CreatorIQ, Brandwatch, Sprout Social, TapInfluence, or similar
Proficiency in analytics tools (Google Analytics, social platform analytics, or equivalent), with the ability to translate data into clear, actionable insights
Experience managing project-level budgets, including influencer fee negotiation, purchase orders, invoicing, and reconciliation
Familiarity with advertising standards and beauty claim regulations relevant to your market
Strong written and verbal communication skills — confident producing influencer briefs, campaign proposals, and performance reports
Excellent relationship-building and stakeholder management skills
Organised and proactive, with the ability to manage multiple campaigns and partners simultaneously

Gen AI & Agentic Thinking

Proficiency with Gen AI tools (such as ChatGPT, Perplexity, or AI-powered influencer discovery and analytics platforms) to improve strategy, briefing, and reporting
Experience building personal AI workflows to increase efficiency in research, content development, and campaign analysis
Agentic approach to campaign delivery — able to break down complex, multi-channel activations and identify the most efficient path forward
Ability to critically evaluate AI outputs and apply sound human judgment to creative, commercial, and compliance decisions
Curiosity about how AI is reshaping influencer marketing, beauty consumer behaviour, and content creation

Req ID: 18474

#LI-FA1 #LI-Onsite

Our values shape everything we do:

Be Ambitious to succeed 

Be Imaginative to push the boundaries of what’s possible 

Be Inspirational to do groundbreaking work 

Be always learning and listening to understand 

Be Results-focused to exceed expectations 

Be actively pro-inclusive and anti-racist across our community, clients and creations 

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. 

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

OLIVER Agency

GenAI Influencer Marketing Manager

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