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Truvo

Local search and advertising in Belgium

Product Engineer

Full-Time
No salary listed
Mid
New York, NY, USA
In Person
Software EngineeringFrontend Engineering

About the job

Requirements
  • You have strong opinions about interfaces and work that demonstrates them, and you should provide examples of what you have built.
  • You are comfortable working in Figma and in a codebase, can start without a specification, and can finish work without a designer.
  • You have strong React and TypeScript skills, can build a component library for a growing team, and care about performance and accessibility.
  • You take ideas from zero to one quickly, work effectively in ambiguity, and ship.
  • You have product judgment and can challenge what should be built, not only how it should be built.
Responsibilities
  • Own features end to end, from a sketch to shipped React in production, without handoffs.
  • Set the standard for Truvo's visual and interaction quality, including its design system, motion, empty states, and detailed interaction design.
  • Work directly with the insurance team and customers to observe how they use the product and rapidly iterate on what you build.
  • Design interfaces around autonomous agents, including human intervention points, required information, and trustworthy autonomous-system behavior.
Desired Qualifications
  • Experience designing design systems at scale.
  • Experience with motion and animation.
  • Experience with Next.js.
  • Experience in consumer fintech or insurtech.

About the company

Truvo Belgium Comm. V. focuses on local search and advertising across Belgium, offering consumers and businesses a way to connect through both print and digital directories. Its best-known product is the Gouden Gids (goudengids.be) along with other printed directories, helping people find local businesses and contact details. The product suite combines offline listings with online search to reach a national audience. The company’s long history—over 50 years under several names and in different countries—gives it an established position in the local advertising market. Compared with competitors, Truvo emphasizes a broad, nation-wide local directory presence and a track record spanning multiple generations, enabling advertisers to reach local customers through both traditional print and digital channels. The goal is to help people discover local businesses and for advertisers to reach local customers through clear, accessible listings.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Antwerp, Belgium

Founded

2011

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Simplify's Take

What believers are saying

  • Truvo updated its site August 30, 2026, signaling active product iteration.
  • Its AI insurance content, updated July 7, 2026, highlights continuous monitoring positioning.
  • Entrepreneurs First backing and over 100 policies sold by January 2026 validate early demand.

What critics are saying

  • Insurance giants like Geico, Allstate, Farmers, Root, and Hartford compress margins.
  • Truvo's 2025 founding and 100-policy scale leave it vulnerable to incumbents.
  • Carrier availability varies by state, limiting expansion and threatening unit economics.

What makes Truvo unique

  • Truvo sells auto, home, renters, pet, motorcycle, and umbrella insurance.
  • Truvo compares real quotes from 50+ carriers in two minutes.
  • Truvo pairs licensed advisors with free, commission-funded guidance, reducing customer friction.

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