At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. ,,When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that’s work worth doing.

 

 

 

The Qualtrics XM for Customer Frontline team is seeking a Product Marketing Manager to spearhead long-term growth while achieving annual revenue and profitability targets for our XM for Locations product. This role is pivotal in harnessing the potential of an emerging, high-growth business line. The ideal candidate will drive value-based messaging strategies, operationalize multi-channel go-to-market (GTM) motions, and influence the product roadmap through market and customer insights. They will collaborate closely with cross-functional teams to deliver a cohesive customer experience and position Qualtrics as a leader in the experience management space.

 

• Market Understanding: Deep comprehension of the customer experience management market space.
• Value-Based Messaging: Proficiency in crafting compelling value-based messaging that drives pipeline and win rates.
• Operational Excellence: Ability to operationalize a multi-channel GTM motion effectively.
• Strategic Thinking: Capacity to define strategic direction and drive execution to achieve long-term business goals.
• Customer Obsession: Commitment to understanding customers and the market intimately.
• Effective Communication: Adept storytelling and comfortable presenting to various audiences.
• Detail Orientation: Attention to detail in strategy development and execution.

 

• Leadership Development: Opportunity to lead and influence cross-functional teams.
• Market Insights: Exposure to diverse market and customer insights.
• Product Strategy: Involvement in shaping the product roadmap and GTM strategies.

 

• Customer Understanding: Articulate changing market needs and define the ideal customer profile through research and field engagements.
• Value-Based Positioning: Develop impactful value-based positioning and messaging that resonates with the audience.
• Content Creation: Create marketing and sales content to support the customer buying journey and business goals.
• Cross-Functional Collaboration: Partner with enablement, growth marketing, sales, and customer success teams.
• Product Representation: Represent the product, buyer, and market in engagements and collaborations across the organization.
• GTM Strategy: Create and drive GTM strategies in collaboration with product management, sales, and marketing teams.

 

Experience:

• B2B SaaS Marketing Experience: 7-10 years of experience in B2B SaaS marketing with 2+ years in a client-facing role. 

OR

• B2B SaaS Product Management Experience: in 2+ years, you have built and launched compelling, successful B2B SaaS products that have had your sales teams come back to you saying ‘This thing basically sells itself’ 

OR

• Strategy consulting experience for 3+ years, you’ve led teams to analyze market opportunities, develop distinctive products, and craft full-funnel GTM strategies that have meaningfully moved the needle for your clients, while being aligned to Sales & Marketing, Retail, or Hospitality practices of your firm
• Market Understanding: Proven understanding of the customer experience management market space.Value-Based Messaging: Demonstrated ability to create value-based messaging that drives results.
• GTM Expertise: Operationalization of multi-channel GTM motions.Collaborative Leadership: Ability to lead and collaborate with cross-functional teams effectively.

 

• Collaborative Culture: We foster a collaborative environment where every team member’s contribution matters.
• Impactful Work: Working with us means contributing to impactful projects that drive long-term growth.
• Career Growth Opportunities: We are committed to your career growth and provide opportunities for learning and advancement.
• Market Leadership: Joining our team means being part of a company at the forefront of the experience management space.

 

• Competitive salary, performance bonuses, generous 401(k) Match
• Wellness Reimbursement for $300 per quarter for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
• $1800 Experience bonus to be used for an “Experience” of your choosing
• Unlimited Sick Days
• Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women’s Leadership Development, which exist as places for support, allyship, and advocacy.
• Free food and drinks, and amenities like massage chairs, table tennis, and more