Director of Marketing

Pyramid Global Hospitality is a leading hospitality management company with a portfolio of more than 200 hotels and resorts and over 18,000 associates across the United States, Caribbean, and Europe. Our platform includes Benchmark Resorts & Hotels, a collection of distinctive independent properties; Axiom Hospitality, our European hotel management company; and PYRAMIDWORKS, which provides integrated workplace and facilities services. With corporate offices in Boston, The Woodlands, Texas, and London, Pyramid combines global scale with a hands-on approach focused on exceptional service, operational excellence, and long-term partnerships.

At Pyramid, our people are at the heart of everything we do. We are committed to creating an environment where associates are respected, supported, and empowered to grow their careers. Team members have the opportunity to collaborate directly with experienced leaders, take on meaningful stretch assignments, and gain exposure to a diverse portfolio of properties, brands, and markets. Whether you are beginning your hospitality career or bringing years of experience, you'll find opportunities to learn, develop, and make an impact.

Our commitment to associates, guests, owners, and the communities we serve has helped make Pyramid and our properties among the most recognized in hospitality. From being named among the best places to work by respected publications such as USA Today, The Boston Globe, and The Houston Chronicle to earning top travel accolades from Travel + Leisure, Condé Nast Traveler, Forbes Travel Guide, and U.S. News & World Report, these recognitions reflect the culture, service excellence, and commitment to people that define the Pyramid experience.

About our property:

Welcome to South Seas, a premier resort destination in the Pyramid Global Hospitality portfolio, located on the beautiful shores of Captiva Island, Florida. Featuring 279 guest rooms and over 7,000 sq ft of meeting and event space, South Seas spans 330 acres of coastal beauty, offering a truly unique setting for hospitality professionals.

At South Seas, team members have the opportunity to be part of a resort experience unlike any other, surrounded by pristine beaches, a thriving wildlife preserve, and a setting that showcases the best of Southwest Florida. From supporting memorable events to delivering exceptional guest experiences across the resort's diverse offerings, every role plays an important part in bringing the South Seas experience to life.

Joining our team means becoming part of a people-first culture that values teamwork, growth, and a passion for hospitality. Whether you're building your career in guest services, food and beverage, recreation, housekeeping, sales, or another department, you'll find opportunities to learn, grow, and make a meaningful impact. If you're looking for a rewarding career in a unique island setting, we invite you to explore the opportunities available at South Seas and apply today.

What you will have an opportunity to do:

Our Property:

Captiva Island has been the destination of choice for generations of families. South Seas, for many, is where the destination has come to life. The 330-acre retreat and wildlife nature preserve on the Florida Gulf Coast offers elevated coastal experiences and world-class amenities designed to appeal to a multitude of guests. Join this passionate and hardworking team and enjoy working in paradise.

Our Core Values:

We are in the business of creating an authentic sense of place for families to return to time and time again while committing ourselves to creating memorable and fun experiences through passionate, attentive service. This mantra is reflected in everything we do and every interaction we have whether it be in hospitality operations management, asset management, development, or sales & marketing. Our values define who we are.

• Be Authentic
• Practice Humility
• Cultivate Teamwork
• Value Time
• Be Trustworthy

We offer a very competitive salary and generous benefits including:

• Medical, Dental, Vision Plans
• Paid Life Insurance
• Short- and Long-Term Disability
• Paid Time Off & Holidays
• 401(k) with Company Match
• Commuter and Company-paid Toll Programs
  

POSITION OVERVIEW:

The Director of Marketing is a departmental leader who must be fluent in problem solving, process creation and internal sales.  This position requires a strategic thinker who can develop & drive South Seas brand awareness as a premier Captiva Island resort destination. This person must demonstrate strong self-management and self-leadership skills, anticipating the needs of stakeholders, proactively addressing gaps and shortfalls in budgets and continually evolving marketing practices in order to remain relevant, driving desired results. While the person in this role reports to the Director of Sales and Marketing, they are responsible for nurturing close relationships with other departments to ensure marketing strategies support the needs and goals of all revenue producing areas.

In this role, the Director of Marketing is wholly responsible for the development and execution of the property-level marketing plan consisting of strategies and campaigns promoting on-brand messaging to customers through traditional, digital and social media channels.  Key to their success is the ability to manage and develop strong partnerships with 3rd party agencies that support the marketing functions. The person in this role is responsible for building targeted campaigns and activating channels to drive consumer awareness and preference, increasing market share, and building broader resort and brand awareness.  This role focuses on showcasing property and venue programming, activation and promotions to hotel guests, local patrons and destination visitors. 

ESSENTIAL FUNCTIONS:

Administrative & General

• Conceptual & Strategic thinking.
• Creates and executes annual marketing plan in consultation with resort, restaurants, retail, marina, golf, and recreation leaders as well as Pyramid marketing leaders.
• Partners with operations, F&B and Sales teams to execute promotions and campaigns.
• Works with property revenue management to verify correct offer loading, ensuring that offers are directed at relevant consumer groups.
• Aggregates and analyzes reports from agencies and combines with internal metrics and insights to formally report on results and adjust forward marketing plan. 
• Complete required month end reports.
• Partners with operations for optimal email collection.
• Manages the resort’s entire website content.
• Manage campaigns and data collection for all resort venues, including food & beverage, specialty outlets, retail, marina, golf, and recreation.
• Partners with hotel department heads on coordination of marketing strategies and public relations activations.
• Work with hotel leadership team to create and deliver seasonal campaigns.
• Travel as required to attend promotional events for the resort.

Media Relations

• Manages media relations agency, ensuring the agency is fully equipped with programming needed for effective pitching and media management. 
• Reviews monthly report and holds agency accountable for reporting and results related to established KPI’s.
• Works with agency to create compelling itineraries for writers and influencers.
• Ensures prompt responses to reactive media inquiries.

Social Media

• Manage social media marketing budget.
• Manage social media agency, reviewing social media calendars before publishing and offering content where appropriate and needed.
• In absence of agency, manages social media channels directly.
• Prepares monthly report or repurposes agency report after digesting data, to include engagement rate, top posts, audience growth and go-forward campaigns and strategies.

Digital Marketing

• Manages digital agency to ensure that paid marketing strategies are informed with the most up to date market information and that they produce expected returns.
• Creates content for monthly email marketing campaigns; tracks and reports effectiveness.
• Reviews monthly digital report and works with agency to adjust campaigns where needed.
• Prepares monthly report or repurposes agency report after digesting data, to include return on ad spend, top referrers, top campaigns, top AdWords, most visited pages, site traffic analysis and a recap of go-forward strategy and budget allocation.

Other Marketing

• Assess the traditional and new (print or digital) campaigns and manage budget accordingly.
• Create trackable offers for campaigns whenever possible and assess results.
• Manage print deadlines and organize collaborators to meet milestone requirements.
• Manages all collateral content and creation within footprint.

SUPERVISORY RESPONSIBILITIES:

• Lead, direct, & motivate the marketing team.
• Offer career advancement opportunities for team members.
• Coach & counsel team members on performance.

What are we looking for?

QUALIFICATIONS

• 5 years’ experience in hotel marketing, digital or related professional field.
• Previous experience launching or repositioning an independently branded hotel or resort.
• Island, beach, or marina resort experience is a plus.
• Demonstrated competency managing outside agencies.
• Demonstrated competency in copywriting.
• Basic understanding of HTML.
• Excellent time management skills.
• Strong working knowledge of Instagram, Facebook, Twitter and LinkedIn.
• Excellent written and verbal communication skills.
• Competency in Adobe design programs.
• Average or better knowledge of Microsoft Excel.

WORK REQUIREMENTS:

• PHYSICAL REQUIREMENTS
• SITTING: Constantly. Up to 8 hours on padded, adjustable office chair with back.
• STANDING/WALKING: Frequently. Obtain office supplies, perform research in other departments; escort guests in the event of an emergency.
• CROUCHING (BEND AT KNEES): Occasionally. Obtain supplies below waist level.
• KNEELING/CRAWLING: Rarely.
• STOOPING (BEND AT WAIST): Occasionally. Obtain reports and supplies located behind desk or computer.
• TWISTING (KNEES/WAIST/NECK): Occasionally. To access and view information materials.
• CLIMBING: Rarely.
• BALANCING: Rarely.
• LEG/FOOT USE: Rarely.
• REACHING (OVERHEAD/EXTENSION): Occasionally. Obtain supplies and materials overhead. Repetitive arm’s length extension to operate computer. Telephone and obtain hotel reference materials.
• HANDLING/GRASPING: Constantly. Handling telephones, folios, files, supplies, keyboards, grasping pens and telephones.
• FINGERING/FEELING: Constantly. Use computer keyboard, telephone, calculator.
• PUSHING/PULLING: Rarely. Average weight: 3 lbs.; maximum weight: 5 lbs.
• LIFTING/CARRYING: Occasionally. Average weight: 10 lbs.; maximum weight: 20 lbs.
• OTHER PHYSICAL DEMANDS: Rarely.

USE OF SENSES

• TALKING IN PERSON: Frequently. With guests, public and team members.
• TALKING ON TELEPHONE: Occasionally.  With guests, public and team members. (With or without headset.)
• OTHER SPEECH REQUIREMENTS: Rarely. Use paging system.
• HEARING IN PERSON: Frequently. With guests, public and team members.
• HEARING ON TELEPHONE: Frequently. With guests, public and team members. (With or without headset.)
• OTHER HEARING REQUIREMENTS: Rarely. Use paging system.
• NEAR VISION: Constantly. Corrected to 20/40 for paperwork and computer work.
• FAR VISION: Constantly. Corrected to 20/40.
• DEPTH PERCEPTION: Constantly. Operate computer, stock supplies.
• COLOR VISION: Frequently. Creating collateral and marketing materials.
• FULL FIELD VISION: Constantly. View department and other areas of the hotel.
• SMELL: Frequently. Detect potential hazards and odors.

MENTAL REQUIREMENTS

• INTERACTION WITH OTHERS/COMMUNICATIONS SKILLS: Frequently. Professionally deal with difficult situations/people.
• DEADLINES/SHIFT WORK/OVERTIME: Frequently. Meet deadlines as required. Meet multiple priorities of business demands. Adjust to schedule changes and cover shifts on short notice. Work weekends, evenings and holidays. Occasional overtime.
• FLEXIBILITY: Frequently. Need to work a variety of hours. Varied tasks under varied conditions.
• PACE: Frequently. Must change pace as business demands.
• HIGHLY REPETITIVE WORK: Constantly. Entering data, running reports, and visually verify report accuracy.
• ATTENTION TO DETAIL: Constantly. Creating collateral that’s accurate, professional, creative, appealing and informative.
• OTHER PSYCHOLOGICAL DEMANDS: Rarely.

ENVIRONMENTAL SETTING

• SAFETY REQUIREMENTS (I.E., CLOTHING, SAFETY EQUIPMENT REQUIRED, ACTIVITIES PERFORMED): Constantly. Adhere to safety standards and procedures.
• EXPOSURES (FUMES, CHEMICALS, VIBRATIONS, HUMIDITY, COLD, HEAT, DUST, NOISE): Constantly. Exposed to computer printer noise and telephone noise. Visually exposed to CRT.
• OPERATION OF EQUIPMENT/TOOLS/VEHICLES: Constantly.  Operating keyboards, CRT’s and printers.

Our company (“Company”) fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law. 

In compliance with the Americans with Disabilities Act (ADA) and applicable federal, state and/or local laws, it is our policy to provide reasonable accommodation upon request during the application process to applicants in order that they may be given a full and fair opportunity to be considered for employment.

As an Equal Opportunity Employer, we intend to comply fully with applicable federal, state and/or local employment laws and the information requested on this application will only be used for purposes consistent with those laws. To the extent required by applicable law, The Company maintains a drug- free workplace.

Compensation:

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Pyramid Global Hospitality is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.