Full-Time

Senior Director

Digital Marketing

Posted on 8/7/2024

Dropbox

Dropbox

1,001-5,000 employees

Cloud storage and file synchronization services

Enterprise Software
Cybersecurity

Compensation Overview

$206.1k - $313.7kAnnually

Expert

Remote in USA

Category
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
Sales
SEO
Marketing
Data Analysis
Requirements
  • Minimum 10-15 years in SaaS Marketing
  • Ability to prioritize and lead multiple programs simultaneously, as well as context switch at different altitudes from strategy to tactical execution
  • Excellent interpersonal and executive communications, written and verbal
  • Track record of driving innovative marketing strategies and scaled growth up to $1B+ in revenue
  • Demonstrated business acumen to independently exercise latitude and discretion in order to clarify and solve ambiguous, open-ended problems with a risk of failure
  • Strong leadership and team management skills, with the ability to inspire a diverse team and influence cross-functional partners
  • Strong data and analytical skills with ability to analyze results and synthesize actionable insights and recommendations
  • Strong understanding of digital marketing channels and tools, including CRM, marketing automation, web analytics, and SEO tools
Responsibilities
  • Define annual and quarterly plans that outline the media mix investment allocations and expected outcomes across Marketing channels, routes to market, and product
  • Drive cross-functional alignment across key stakeholders, including Finance, Analytics, Growth,  Product, Sales, and Integrated Campaign, to align on business objectives, resource allocation, efficiency goals, and revenue and engagement targets
  • Demonstrate strong coordination with the integrated campaign and content marketing teams to ensure consistency in targeting and messaging
  • Set the operating rhythm to provide regular performance reports, forecasts, escalations, insights, and recommendations to the executive team
  • Develop and implement innovative demand generation strategies to drive qualified leads and customer acquisition across organic and paid channels
  • Design and execute lifecycle marketing programs to nurture leads, increase customer engagement, and reduce churn. Develop personalization strategies and a/b tests to improve conversion across different stages of the customer journey
  • Lead and execute web strategies to optimize conversion and user experience, as well as ensure alignment with Dropbox’s brand and messaging
  • Create and execute a robust SEO strategy to improve organic search visibility, drive website traffic, and enhance overall search engine ranking. Monitor and analyze SEO performance and implement best practices
  • Collaborate with product teams to develop and implement marketing strategies that drive in-product revenue. Ensure marketing efforts are aligned with product roadmaps and key business objectives
  • Build and foster a collaborative and high performing Digital Marketing team who aspires to push the boundaries to capture future growth opportunities, experiments new approaches and tools for optimization, and embraces the challenge of taking calculated risks

Dropbox provides cloud storage and file synchronization services that allow users to store, share, and collaborate on files from anywhere in the world. Its platform is designed for individuals, small businesses, and large enterprises, making it especially useful for remote work and distributed teams. Users can choose from various subscription plans, including free basic accounts and premium options with more storage and advanced features. Dropbox stands out from competitors like Google Drive and Microsoft OneDrive due to its user-friendly interface, strong security measures, and emphasis on collaboration tools. The company aims to enhance its offerings through strategic partnerships and acquisitions, such as DocSend for secure document sharing and HelloSign for electronic signatures, to provide comprehensive solutions for its users.

Company Stage

IPO

Total Funding

$590.7M

Headquarters

San Francisco, California

Founded

2007

Growth & Insights
Headcount

6 month growth

2%

1 year growth

5%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for remote work solutions boosts Dropbox's core offerings.
  • Reclaim.ai acquisition enhances productivity tools, attracting more business users.
  • Growing importance of cybersecurity presents an opportunity for Dropbox's security features.

What critics are saying

  • Reclaim.ai acquisition may face integration challenges, leading to potential financial losses.
  • Recent data breach could result in financial penalties and reputational damage.
  • Intensifying competition from new entrants may impact Dropbox's market position.

What makes Dropbox unique

  • Dropbox offers a user-friendly interface with robust security features.
  • The acquisition of Reclaim.ai enhances Dropbox's AI-driven productivity tools.
  • Dropbox's strategic partnerships expand its service offerings and market reach.

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Benefits

Competitive medical, dental & vision coverage

Competitive 401(k) Plan with a generous company match & immediate vesting

Flexible Time Off/Paid Time Off

11 Company-wide PTO days

Volunteer time off and more

Life Insurance, Disability Insurance & Travel benefit plans

Perks Allowance

Parental benefits

Mental Health & Wellness benefits

Free Dropbox space for your friends and family

INACTIVE