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Ströer

Outdoor advertising network and digital media

Head of Sales International Tourism to Germany

Business Development & PartnershipsConfirmed live in the last 24 hours
Full-timeCologne, GermanyNo salary listed

About the Job

Requirements

  • Several years of sales leadership experience in an international media, tourism, or out-of-home environment, with demonstrable success in international new business.
  • Ability to generate numerous contacts each week by phone and in person, and to work in a KPI-driven, results-oriented manner.
  • Ability to negotiate confidently in English.
  • A strong network among tourism boards, destination-marketing organizations, country representations, or international media agencies.
  • Experience with public tenders and building tender calendars and prequalification dossiers.
  • Readiness to travel internationally for customer and trade-fair appointments.
  • Spanish is desirable; Turkish or Arabic is an advantage.

Responsibilities

  • Acquire national tourism organizations, regional destination-marketing organizations, country representations, and tourism representation agencies, focusing on Spain and Turkey.
  • Build the first stage of the Travel & Destinations specialist sales division, from creating target-account lists and conducting discovery conversations and pitches to securing reference customers.
  • After successful acquisition, progressively build a team and develop a role model for specialist sales.
  • Use relevant trade fairs, including ITB Berlin and FITUR Madrid, for market access, pipeline development, and relationship building; assess additional platforms such as WTM London and ATM Dubai as the business develops.
  • Work closely with regional sales, Ströer Digital, t-online, and Seeding Alliance as a specialist sales function alongside—not in competition with—the regions.
  • Establish professional tender management for public and semi-public clients, including prequalification, deadline management, and offer quality.

Desired Qualifications

  • Spanish language skills; Turkish or Arabic language skills are an additional advantage.

About the Company

Ströer

Outdoor advertising network and digital media

Ströer is a German digital multi-channel media company that combines outdoor advertising with online marketing and e-commerce. Its products run across multiple channels by using its physical advertising network (billboards and pillars) together with online assets like t-online.de to create unified campaigns. The company sets itself apart by offering an integrated, end-to-end advertising ecosystem that connects offline reach with a broad digital portfolio under one platform. Its goal is to be the leading provider of cross-channel advertising in Germany, uniting offline and online media for brands.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Cologne, Germany
Founded
1990

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